Contrary to popular belief, creating a great product isn’t all there is to launching a successful business. One vital thing startup entrepreneurs need to look out for when launching their business is building a solid online presence. And we’re seeing a lot of this in the eCommerce sector.
Going online is an effective growth strategy for small businesses hoping to generate steady success in their business.
But eCommerce brands will see more success online if they use a great domain name, and that’s because great domain names are memorable and would help them easily reach more people from around the world.
And when it comes to getting a solid domain name that can fast-track your startup to success, getting a premium domain name is your best option.
Here’s how to find the best one.
- Get Personalized Domain Names
The success of your firm is significantly influenced by your domain name’s brandability. Since 77% of your consumers base their purchasing decisions on a company’s brand name, selecting a generic name could be detrimental to your brand.
Brandable domain names are creative, catchy, and distinctive. They can quickly communicate the niche and industry of your business while still being very unique to distinguish your brand from the crowd of generic domain names flooding the market.
Brandable domains grow with your company and usually serve as a core element of the brand that sustains your business. These domain names frequently lack words that identify the primary good, service, or sector of a company.
A great example of a brandable domain name that has been personalized to meet the needs of its brands includes the likes of well-known brands like Meta, Amazon, or Microsoft.
Using brandable names will make it easier to attract customers and compel them to want to patronize your products and connect with your company.
So how can you get a domain name that people will remember?
- Create Unique Words: You can come up with a creative or original word that captures the essence of your brand’s services and identity. Some great examples are brands like Google and Yahoo.
- Use Well-Known Words: Search through dictionaries and thesauruses for regular words that fit your brand. Consider companies like Tinder, Target, and Twitter. These companies used regular words and infused them with their special meanings.
- Use Abbreviated Terms: Simplifying big words is one method of creating an intriguing domain name. Instagram was formed from ‘Instant Camera and Telegram,’ while Microsoft, a superb brand name, was derived from “Microcomputer software.”
- Use Powerful Domain Name Generators: With a domain name generator, you can come up with catchy, memorable domain name ideas based on your chosen brand values and keywords.
- Choose an Exact Match Domain Name
As you search for a great domain name, make sure your website’s name corresponds to the name of your business. The best domains are always an exact match to the brands they’re representing, and even brands with very long names like IBM—International Business Machines—found a way to use it in their domain name, ibm.com.
Top-performing brand names frequently consist of made-up words and acronyms that, through time, have grown to be associated with the company. As we see with fb.com and vw.com, brands like Facebook and Volkswagen use the reduced version of their brand names as their domain names.
Therefore, you ought to utilize the same approach when thinking of the domain name for both your brand and product names.
The greatest method to make the most of your brand is to have it become consistent with the goods or services you provide, just like the phrase “Googling it” has come to mean “searching the internet.”
- Choose the Shortest Possible Domain Name
The greatest rule you must stick to when looking for a fantastic domain name is to keep it simple, clear, and direct. This is due to the fact that keeping your company’s domain name straightforward guarantees that it will continue to be easy to say, remember, and locate online—all of which are crucial elements of a fantastic domain name.
Our brains have a limited working memory, which is regarded as bandwidth. And each individual is said to have a limited number of characters and words that this bandwidth can support, with the average being 10 to 12 characters and the ideal character ranging from 3 to 5. Beyond that point, our memory starts to fade.
Make sure you choose a short, memorable domain name because long or complicated names are tougher for clients to remember and are frequently typed incorrectly when they are looking up a website’s URL.
- Focus on Getting Top-Level Domains
The extensions “.com,” “.org,” and “.net” are always present on websites having a top-level domain (TLD). And even though the online space has advanced greatly, top-level domains (TLDs) like .com and .org have maintained their dominance.
In a comprehensive analysis performed by the Domain Name Association, we learned that the number of fresh domain extensions increased by 145%, yet none were able to challenge the dominance of .com.
And this is really because customers naturally assume that any domain name they encounter can really be one of the three main domain extensions. Therefore, it makes sense to keep getting a .com domain name for your website.
Also, it’s important to remember that any small error your audience makes when searching for your domain names can land them on a competitor’s domain’s page. And this can mean that you’d lose customers who were initially searching for your brand.
We are aware that the secondary market prices for a .com or any other TLDs may be high. Therefore, if you cannot afford to purchase a .com domain on the resale market, think about going with a country-code TLD like “.co .uk” or, even better, getting one of the quickly expanding extensions like “.io” and “.co.”
- Tread Carefully When Using Keywords
Working with industry-based keywords in your domain name is an effective approach to drawing people to your company by making them aware of the kind of services you offer.
Sadly, even while domain names like vehiclesrepair.com, petshop.com, and carinsurance.com are memorable and SEO-friendly, they are challenging to brand and run the danger of seeming generic and uninspired. And this can have a widespread effect on your business.
Keywords are great if they don’t form your entire domain name idea. So, even if you’re adding a keyword to your domain name, ensure that it doesn’t form the entirety of your brand name. Let your brand name reflect your brand’s personality. Some great examples are brand names like vehiclepro.com and prettypets.com.
- Keep Spelling Errors to a Minimum
Some entrepreneurs make the error of assuming that poor word choice qualifies as originality. They don’t realize that incorrectly spelled words might confuse customers, and we can assure you that confusing your customers is a tried and tested formula to losing them.
Consider how many users would attempt to access your website using a mobile device. Do you really want to put the fate of your business on the auto-correct feature on their phones? What if it fails to correct the spelling error in your domain name? Not to mention that it’s not uncommon for customers to get distracted and visit a different website entirely.
And yes, these domains need tons of branding and marketing to cement their image in the mind of your customers, and even then, most of your audience might still not understand that it’s an artistic choice.
So, do your brand a favor and avoid domain names like “Availabl” and “Flowrs” since the era of “Flickr-ish” brand names has come to an end.
- Steer Clear of Symbols and Numbers
The effectiveness of your domain name will be harmed if you use numbers, symbols, and other characters like underscores or hyphens.
Domains with strange characters aren’t mobile-friendly because mobile users would have to move between keyboard modes in order to enter your “already complicated” brand name. Keep in mind that over 68% of internet traffic is generated by mobile devices.
Imagine the struggles brands like seven eleven had to go through to let their customers know that their domain names were 7-eleven.com and not 711.com, seveneleven.com, and 7eleven.com. The company had to spend a fortune on marketing and even acquiring all the wrong versions of their domain name.
But if they had picked a straightforward name that doesn’t use unusual characters, it can help you avoid all this mess. Like the case of customers assuming every domain is a ‘.com,’ customers rarely expect a character attached to a domain name, and this can cost any brand that uses them some of their audience.
Like most things, it will be challenging to choose a good domain name, but we know that with the information you’ve gained, you will find it simpler. So what are you still waiting for? Get to work and begin crafting great domain name ideas.
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