People who are new to the business field often ask for the most effective way of attracting maximum customers to their websites.
Anyone who is associated with digital marketing might offer ‘Search engine optimization (SEO)’ as the answer – which is undoubtedly true. If you want to increase your website traffic in a budget-friendly way to attract unlimited customers to your website, SEO is the way to go. But it’s not as easy as it sounds.
SEO is a huge part of digital marketing and has evolved a lot since its inception. The problem comes when you have to keep yourself up to date with the latest news and trends. Unless you ensure you are keeping in line with what’s going on in the field, you will start seeing negative results.
But if you keep yourself up to date, you cannot only go to the top on search engines; you can maintain your position easily and get customers organically.
Notably, more than 70% of internet users only go for organic results and don’t prefer listings. Around 30% of these users turn into conversions, and people end up purchasing from the brand.
These mind-blowing statistics can encourage anyone to develop SEO strategies that can boost traffic and sales. However, some small-scale businessmen promote their websites by themselves.
In contrast, others prefer to hire SEO experts who ensure that their SEO strategy focuses on all the essential metrics, i.e., organic traffic, website bounce rate, domain authority, page links, backlinks, and more.
You can always hire these experts from anywhere, anytime. For instance, if you’re looking for credible and top-ranked SEO services in Newcastle – Australia, then type ‘SEO Newcastle’ on Google to get the top results. Or, if you’re looking to learn yourself and you want to find articles and other content to teach you, Google something more like, “Learn SEO on Your Own.”
The more you focus on the search engine matrices, the quicker you will see the results. In this article, we we will focus on some latest SEO trends that are considerable and should be used as a part of your SEO strategy.
1. Integration of Artificial Intelligence (AI) in SEO
Artificial Intelligence has changed almost every industry, and SEO is no exception. It has completely altered the way people now use and analyze content. The most important thing to mention here is RankBrain—Google’s AI-based algorithm, which was unveiled a few years back.
What is RankBrain?
RankBrain plays a vital role in Google’s ranking factors for SERPs. It can improve searches based on all the new things and insights gained from people and their searches. With time, it will only improve, making it one of the most crucial factors to keep your eye on in 2021.
Now, you might be thinking, how can you optimize your SEO for RankBrain? Experts say that the primary determinants for RankBrain are the user experience signals, so that’s what you have to focus on. This includes click-through rates, time spent on a page, and more. The more you engage your readers and captivate them, the better will be your search engine ranking.
2. Use of Voice Search
Another trend that you have to look forward to is voice searches. Think of Amazon’s Alexa, Apple’s Siri, and Google Assistant. We have seen meteoric growth in the popularity of voice assistants and searches. The increasing popularity is due to the elevated use of the internet and mobile phones. People of the modern day are tech-savvy and prefer mediums that can get their issues resolved in a matter of minutes or even seconds.
Hence, when creating your SEO strategy, make sure to add keywords that consumers commonly use in voice search. In other words, you have to make sure that you identify longer phrases that people commonly use. They have to sound more natural. For example, when a user searches by voice, he or she might say, ‘What are the latest SEO trends in 2021,’ in contrast, he or she can type ‘latest SEO trends 2021’ on Google search.
3. Creating a Mobile-Friendly Website
Today, more and more people use their smartphones to access the internet. That is why in 2019, Google came out with mobile-first indexing – which means that Google will consider the website’s mobile version as the primary version instead of the desktop version.
According to a report by CNBC, more than 73% of all internet users will use their mobile devices to access the internet by 2025. If you want to rank # 1 in 2021, make sure that your website’s mobile version is optimized and up and running. You can use Google’s mobile-friendly test to find out the effectiveness of your mobile-friendly website.
4. Follow EAT (Expertise, Authority, Trustworthiness) Principle
The quality of your content plays a vital role in making your SEO ranking strategy successful. So, what are the factors that determine the quality of your content? According to Google, expertise, authority, and trustworthiness are three essential factors determining the quality of the website content.
First of all, ensure that all your content is central to the buyer. For that, you will have to create buyer personas so that you can find out what they want. Next, carry out search intent research. This will help you create a plan related to the customer journey.
Once you are done, develop content that is crafted exactly according to your users’ needs. For example, if your target consumers include teenagers, you might prefer videos, or short snippets. If you are targeting older generations, you might shoot for infographics, or long, text-based articles.
No matter what type of content you are creating, make sure to support it with facts and statistics to increase its credibility. Only link your information to reputable websites with high domain authority (DA). Shoot for sites with a DA of 40+ to link to in your hyperlinks.
5. Create Long-Form Content
You can talk on and on about lower concentration levels and whatnot. But the fact is that long-form content isn’t going anywhere. The more you create long-form content, the better ranking you can achieve.
But that doesn’t mean you can write on just anything. Remember, you have to maintain the quality of the content at all times. It’s not just about lengthy content. It’s all about providing your customers with easy-to-understand and shareable information.
Make your content readable by dividing your content into appropriate subheadings. Next, link your content to authoritative sites. Finally, make sure that your content is shareable. Most people only add the sharing buttons at the end of the article, after the conclusion. You can add that multiple times by adding a shareable link to each heading or adding click to Tweet options with pre-crafted Tweet copy.
SEO is and will always be one of the essential tools in any digital marketing manager or business owner’s arsenal. The thing is to keep up with SEO evolution and make sure you benefit from it before your competitors do. Keep the above five points in mind when setting up your SEO strategy for 2021, and you will easily get the desired ranking of your web.
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