Have you ever imagined what would happen if all your loyal customers assemble at one place to talk about your awesome products and services?
Well, consider Facebook groups spaces where people can directly interact with businesses.
Facebook groups allow customers to interact with businesses and each other, while empowering businesses to leverage their customer base by building fan communities.
Since Facebook’s algorithm update in January 2018, the platform prioritizes posts that give people “opportunities to interact with the people they care about.” In other words, if your posts generate engagement, only then they’ll get more reach.
And what’s better to generate engagement and build fan communities than getting your customers to talk about you?
Read on to learn how to create, grow and benefit from a Facebook group.
How to Create a Facebook Group and Link it to a Business Page?
To get setup, follow these four simple steps.
- Login to your Facebook account
- Click on the plus icon on the top-right section
- Select group from the drop-down
- Enter the name of the group, select privacy, invite a few participants and click create
Now, your Facebook group is created, to link it to your business page:
- Select “Settings” from the left-side bottom
- In the “Advanced Settings”, you can link your business page
Facebook Group Best Practices
As a group owner or moderator, you’ll want to be sure to follow these best practices to ensure your group is a successful one.
- Establish a code of conduct
- Select the right privacy option
- Welcome new members by posting messages
- Engage with your audience without overdoing it
- Use questionnaires to avoid bots and trolls
- Promote your group outside Facebook too
How to Grow a Facebook Group?
Offer Valuable Content and Exclusive Offers
Also, when you post content in your group, don’t just post the same things that you post on your page. Keep in mind, your group members are in the group for something unique, so give them that!
Create Promotion Strategies For Your Group
Consider promoting your group outside Facebook by creating strategies that contribute to growth.
To start with, promote your group in an email signature, YouTube channel, Instagram bio, Pinterest group boards, your website’s ‘thank you’ page and at all places where it fits.
You can create group-exclusive events and offers to bring growth.
Run Ads to Grow Your Facebook Group
It’s possible that you’re already using targeted Facebook ads to promote your products and services. You can use the same Facebook ads to grow your Facebook group. To do that –
- Create a Facebook ad campaign, and select Page Likes as the goal (I’m assuming that you know how to run Facebook ads)
- After you achieve your campaign goal, invite people who like your page to join the group
Using Facebook Groups for Business
A Facebook group is a business tool where you can allow your customers to form long-lasting relationships with other members of the group.
You can use Facebook groups for multiple things including revenue generation and customer service.
To Generate Revenue
While pushing sales posts in your group is not a recommended practice, there are still ways to monetize your Facebook group.
You can post members-only discounts and offers to increase sales. If you’re a creator, you can give group members early access to your new course. It’s a nice way to create a buzz around your new products and services.
To Address Customer Issues
Delighting customers is the best way to create a successful business, and having a robust customer satisfaction mechanism is a way to keep your customers happy.
When customers have issues with a product or service, they try to find a channel to get their issue resolved. So, if you have an engaging Facebook group, it’s likely that your customers will reach you there for help.
To Take Feedback and Discover Improvement Scopes
Customer feedback is essential to know the scope of improvement in your product and services. If you want to know what your customers want, the best way is to ask them directly.
Getting to know how your customers view and feel about your products and services also helps to measure customer satisfaction. Based on feedback insight, you can make the necessary changes in your products and services.
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