How to Generate Content Ideas for Your Blogs

generating content ideas

Writer’s block is a common thing. It happens with every writing from time to time. From professional writers to lifestyle bloggers. The sheer fact that as bloggers or writers we research and study the same topic in such abundance means that the mind can sometimes stop processing any new ideas.

But your blog is your product, made of your blood, sweat, and tears. It might not just be a source of income, but also a vital part of your identity and reputation. You won’t let it go easily. You have to figure out more ideas for content by any means.

In this blog, we list some easy to implement ideas to help you consistently generate fresh ideas for your blog.

Follow social media trends

There are about 3.8 Billion people using social media in the world today. Social media is a great place to stay on top of the latest topics and trends and thus source new content idea. You can generate ideas from social media in the following ways:

  • Follow the accounts (influencers, key people) or companies related to the industries for which you focus the content on your blog. Reading the tweets and posts from these accounts, you will uncover what their pain points are, learning about the latest trends and stay abreast of the most recent industry news.
  • Track hashtags. Track trending hashtags to find info on broader topics impacting your niche. For example, If you write about marketing on your blog, follow hashtags like #marketing, #contentmarketing, #socialmedia and others. If you write on leadership, follow #leadership, for example. Following trending hashtags feeds you with ideas from people in your area of expertise.
twitter hashtag search
Image: Twitter hashtag search for #contentmarketing

Social media is a great source of ideas. Start leveraging it now.

Reach out to your readers

You may already have a loyal audience for your blog by now, or you may be in the process of building one. Either way, you can leverage your followers for insights. Who is a better source of new ideas for your blog than your loyal readers?

Reach out to them and ask them about what else they would like to read on your blog. You may reach out to them via email, setup a social media poll, or even setup a call or focus groups. Having a verbal discussion leads to better brainstorming as compared to an email discussion.

You can also reach out to your close network of friends and family. They will help you not only with new ideas but also with a larger picture with how you should take your blog forward. 

Open a Survey to seek ideas

While you can reach out to your loyal audience through phone calls or emails, there is a substantial audience that might not be as loyal but does read your blog at irregular intervals (or they read similar blogs). And then there are people who don’t read your blog but are connected to you through social media, personal network, email lists, etc.

To such an audience it is better to send out a survey with open-ended questions or a suggestive list of broad areas on which you are asking for suggestions. The answers you receive will help you get a decent view of what your potential loyal audience wants.

This way, you not only get ideas but also increase your loyal audience base by making new prospective readers aware of your blog.

Look at similar blogs 

Looking at a competitors or similar blogs is another way of generating new ideas. You should never blatantly copy the articles posted on those sites and simply create a cheap knock off.

You should try to identify the gaps between your blog and the competitors’ or similar blogs. Once you know the gaps, you know what you need to do to close those gaps. At Refrens.com, we look out for inspiration from a wide range of competitor blogs and then finalize our own blog topics to fill gaps and add increased value to our readers.

Read and analyze book reviews

Read and analyze the book reviews on Amazon or Goodreads about the books experts on the topics or the industry on which you write. When people review other authors’ books, you will get to know what they like and what they don’t.

The chances are high that you will come across a topic which you couldn’t find anywhere else. As a bonus, if you like a particular book from the reviews, give it a read. Who knows, you may end up with a flood of topics or even some new ideas to give your blog a boost.

To sum it up, if you face writer’s block, don’t get down on yourself and give up. Look around you. You have numerous sources of topics at your disposal. Tap into the available resources, and you will have a continuous flow of content ideas.

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Ashutosh Garg
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