Let’s say that you have successfully started your own fashion brand, either as a traditional brick-and-mortar store or an e-commerce website.
You might think that’s it – you’re done and you can relax. However, it’s not quite as simple as that.
After you’ve finished the initial entrepreneurship phase, it’s time to move to some other, also key aspects of your fashion brand.
You need to start working on ways to grow your fashion brand, and that doesn’t just happen on its own.
Today’s market is highly competitive, so to succeed, you need to be on top of things.
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How to start growing your fashion brand?
To be on top of things and grow your fashion brand, you should first have a clear idea about your target audience. Understand who your audience is and what they’re looking for.
Spend a little money
Additionally, you should invest in targeted ads. When you first launch, it can be challenging to get your brand off the ground. Focus on SEO and content marketing for long-term success, but spend some money on ads to boost your initial recognition quickly.
Quality photos
When it comes to taking photos of the fashion items you’re selling, they should be realistic.
You can ensure high-quality photos by employing a few different models, getting mannequins, preparing clothes for shooting as well as keeping lighting in mind. The higher quality the photos on your site, the more impact they will have.
Use social media
Moreover, you should work on building your online presence on social media. You can enable customers to shop on social media, ask for social proof, opt for influencer marketing and organize a contest or giveaway.
Get some affiliates and other tactics
Affiliate marketing is also something to consider. Besides affiliate marketing, you should also resort to email marketing and send welcome, content and promotional emails. Your website should be well-optimized and user-friendly. You should partner up, crate a YT channel and run a consistent and quality blog.
These are just the brief concepts. Below, we will dig a bit deeper into each of the above activities to ensure you have a clear direction of where you need to head when growing your brand.
Digging deeper into the above ideas to grow your fashion brand
Alright, so now that you have the list, let’s go deep. Let’s dig into each of the above ideas to show you how to approach each to be successful in growing your fashion brand.
- Have a clear idea about your audience to grow your fashion brand
Having no clear, target audience can lead to a serious business failure. Selling to everyone equals selling to no one in reality, unfortunately. To avoid that, we should clearly specify who our target audience is. ‘
To succeed as a business owner, you need to know who you are selling clothes to in order to do it right. Not every woman is the target audience for every dress or skirt.
To spend your ad money efficiently, you need to narrow down your audience. To define your target audience, you should ask yourself several questions.
- What is your target audience’s gender, age and location?
- What do they do for a living?
- How about the type of clothing do they prefer?
- Where do they spend their time online?
When you know who your audience is, you can create content, following clear directions. You can be more targeted, thus more effective in driving new business.
- Invest in ads
The next essential thing in growing your fashion brand is the necessity for investing in ads.
Now that you have a target audience it is easier to connect with your audience as you know who you need to reach you to.
What you should consider at this point is how to reach the audience who are your potential customers.
Advertising (in the right way) is an essential tool in scaling your business.
By employing long-term organic strategies, like content marketing, you can be steps ahead of your competitors.
However, have in mind that these results don’t come overnight. It takes time for these strategies to yield results.
Some of the best-selling channels include Google, Facebook and Instagram. Paid advertising can increase your sales directly.
- Create realistic fashion images to grow your fashion brand
When it comes to images that feature the clothing items you’re selling, you need to make sure that they are realistic, but again, well-presented.
To ensure that, you should employ a few different models, get mannequins, prepare clothes for shooting as well as pay attention to lighting. Of course, your job is much easier if you get your fashion items from reliable clothing wholesale suppliers, who focus on quality.
Employ a few different models – they are essential to grow your fashion brand
As the fashion industry is all about looks, you should do your best to present what you have to offer with different models.
Organizing a professional photo shoot is one of the best ways to showcase your clothing from different angles. Capturing professional photos brings your clothes to life.
Get mannequins
On the other hand, if you don’t have a budget for hiring models, you can get mannequins to showcase what you have.
Mannequins should look as realistic as possible.
Prepare clothes for shooting
This is an essential step you shouldn’t skip. The clothes you’re promoting the need to look their best.
Make sure that the clothes are clean and ironed. You should focus on the item looking its best in reality rather than fixing mistakes in Photoshop. Even though Photoshop is great for some final touches.
Mind the lighting
Underexposed clothing images can do a lot of damage to your sales. Make sure that there is enough bright light during the photo shoot.
- Be active on social media to grow your fashion brand
Every business nowadays needs to work on boosting its online presence. One sure way to do that is by being active on social media.
Social media is an excellent promotional tool for fashion. What’s more, you can use social media channels to learn more about your customers and improve your future sales.
Allow customers to shop on social media – Instagram and Facebook to grow your fashion brand
As customers use your social media to browse through the items you’re selling, it would be convenient if they could purchase them right there.
Luckily for us, we can integrate our shop directly into Facebook and Instagram nowadays.
You can tag items directly on Instagram photos and stories. The tag can then lead the customer to purchase options. Moreover, setting up a Facebook shop is easy and free.
Suggested Reading: Cross-selling in eCommerce: Explaining the Concept
Ask for social proof – user-generated content and testimonials
Customers love when a brand provides them with social proof in form of user-generated content and testimonials. So, make sure that you encourage these.
Opt for influencer marketing
When you don’t have a loyal customer base, a great way to start working on it is by opting for influencer marketing.
You can find a relevant influencer, celebrity or a famous person to advertise some of your products. The items get exposure to all of the influencer’s followers.
Run a contest or giveaway to grow your fashion brand
One of the easy ways to attract attention is by organizing a contest or a giveaway. Find the right angle for your contest. It is a plausible way to get initial followers.
- Consider resorting to affiliate marketing
Furthermore, affiliate marketing is another great way for building a loyal customer base. It is ideal when you don’t have time to run a blog on your website.
What is affiliate marketing exactly? It involves selling someone else’s products or services on your website.
You need to create an affiliate program and find relevant affiliates in your niche. It is a win-win combination as you get targeted traffic with a high conversion rate, and the affiliate gets a commission from each sale you make.
You can collaborate with multiple affiliates at once to grow your brand more quickly.
- Use email marketing to grow your fashion brand
When it comes to other forms of marketing you can employ, we mustn’t forget email marketing.
You can create and send welcome emails, emails about new arrivals, discounts and promotional emails.
Email is still the preferred medium for business communication, so you shouldn’t overlook it.
Welcome emails are an excellent way to make great first impressions.
Also, you can create emails that are about the latest trends, new arrivals and discounts. They don’t always have to be direct. Promotional emails, on the other hand, are there to promote some special offers.
- Run a well-optimized and user-friendly website to grow your fashion brand
Your website is the first thing your customers encounter in their shopping intention. It has to have a great first impression, so make it shine. It should be well-optimized, highly responsive, easy to navigate and user-friendly.
Focus on product pages
Your product pages should be especially polished. Check whether it’s easy to navigate through them, whether the copy is clear and whether you would buy from such a website.
Make sure that you have a highly-responsive web design to grow your fashion brand
Having a responsive web design refers to your website being adaptable to all screen types and devices.
Make sure that your customers can enjoy their shopping experience in the same way by using their phones, tablets and laptops.
- Create a YT channel to grow your fashion brand even more
Using video as part of your marketing strategy can also work for your benefit. What you could also consider is creating a YouTube channel. In that way, you could expand your efforts to a new audience.
Old Navy is an excellent example of a fashion brand using video the right way. Check out the video below.
This is one of the best ways to build a fashion brand, as a lot of fashionistas spend their time on YT.
You can create all kinds of content, from style guides to recent seasonal trends. You can also work on creating product reviews video content,
- Run a consistent and quality blog
And finally, starting and running a blog on your website.
Blogging is an outstanding way to share free information and insights with your audience. At the same time, it is a plausible marketing tool that can attract organic traffic to your website.
When you have a consistent and quality blog, you improve your website’s SEO.
SEO is essential as it can get your website in top searches. Moreover, it aids in building brand loyalty.
Final thoughts on growing your fashion brand
These are some basic things you can do to build your fashion brand. Do your research, make a plan, and start executing it to achieve success.
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