How Ecommerce Has Changed the Market

A couple of decades or so ago, the only way we could shop was by visiting our favorite stores. However, ecommerce (and now social commerce) has changed all that. It was pioneered by Michael Aldrich in 1979 and has grown to become a trillion-dollar industry. New technologies and marketing techniques have played a massive role in upgrading e-commerce to what it is today. Below are some of the ways in which ecommerce has changed the market.

Equal Opportunities

In the past, when businesses were conducted offline, big brands with even bigger advertising budgets had huge advantages over smaller companies. However, ecommerce changed all that by providing a level playing field for all.

Ease of Shopping

Ecommerce has made it easy for consumers to shop on the go. Gone are the days when you had to shop around for the best deal. With ecommerce, you get access to thousands of online stores selling the exact product you need. You get to compare prices, read reviews from previous buyers, and complete your purchase with a single click, all from the comfort of your home or office.

Target Audience

With the use of SEO, SEM, retargeting, and social media advertising, ecommerce has made it easy for businesses to connect with target audiences interested in their products or services. 

Automated Businesses

Physical stores are only open a certain number of hours, after which they are closed for the rest of the day. With ecommerce, online stores are “open” 24 hours thanks to the automation tools.

Ecommerce has transformed traditional shopping in many ways, and that is why businesses are consistently putting effort into having an online presence, as it is crucial to business growth. With around $3.5 trillion in retail ecommerce sales in 2019 alone, running your business offline only is a limiting factor. The infographic that follows will further introduce you to ecommerce and explain why you need to incorporate it in your business.

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Stats about the ecommerce industry

Karthik Reddy
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