How the On-Demand Business Model has Become a Successful Approach for Mobile Apps?

As we can see over the past few years, the scope for on-demand business has increased quite a lot. Surely, the trend to use such services has been quite prominent amongst start-ups and the reason is quite obvious – more profit and better returns.

On-Demand delivery solution service is offered in different sectors such as healthcare, transportation, and even automobiles and food. It’s also super popular for mobile app developers.

One thing for sure – no matter which type of company you launch, the on-demand business model could be for you.

The Success rate says it all!

We depend more and more on our mobile devices. Customers have slowly shifted to on-demand app services. Uber transportation service works entirely on a mobile app while other services allow customer to have groceries delivered to their door and much more.

A recent review by Harvard Business noted that more than 22.4 million customers over the years have been part of the on-demand industry accounting for a spend of around $57.6 billion.

What Is an On-demand Business?

Before we move on to explore what makes the on-demand model so successful, let’s take a step back and define what the on-demand model is.

In short, on-demand app services are an activity where tech companies to offer a solution that allows customers to receive goods or services immediately. We live in a fast-paced world and we “want it now”. So, the on-demand app helps customers make that happen.

Variables for a Successful On-Demand Business Model

1. Supply Side and Platform Relationship

The on-demand business model needs to have a perfect balance for contracting the supply. To contract the supply, there needs to be a platform that can help facilitate fast transactions. Think Uber. You need a ride home from a night out, and you need it now. Open your app, and get someone to pick you up. You have a need, the app meets it asap. But you need to ensure the supply is there. In this case, the drivers.

2. Commoditization Degree

How much do your customers need what you have to offer? If the answer is “a lot” then you have a high degree of commoditization. If you have some of value to offer, and especially if you find an unserved market, you will be in good shape.

3. Structure of The Price

To define the on-demand app solutions model, one of the important factors is to understand price structure. You need to structure the price to where it’s acceptable by your customers. What will people pay to have their groceries delivered, for example? If the groceries cost $100, they won’t pay a $50 fee to have them delivered. And what would the person picking up and delivering the groceries be willing to accept for their time? Those numbers have to result in a profit on your end, so do your due diligence.

4. Planned or Instant

Another key that matters for increasing the on-demand delivery app’s  value is to ensure the app offers convenience and/or speed for the user. Depending upon what the end product or service is, the user will be expecting one or the other. You need to ensure you understand which they prefer and give them that.

Final verdict

With the proper strategy, an on-demand business model can position you for success. By finding a need that customers want fulfilled and fulfilling that need in a quick and efficient way, you can really set up a business that resonates with your target.

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Mushahid Khatri
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