A vast majority of businesses are using content marketing to help their prospects solve their issues. The end result is they can position their business by creating useful and valuable content that can lead to ultimate customer action.
With content marketing, businesses can (source) –
- Save 62% on advertising over the cost of traditional methods
- Generate 3 times the leads generated in traditional marketing
- Bring in 13x more revenue.
- Attract over 55% more traffic than any other channel
Content Marketing helps in capturing the attention of the readers, improving brand loyalty, generating leads for your business, and increasing the rate of conversions.
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How to Come Up with Content Ideas That Are Fresh and Unique?
Most businesses start great with content marketing. But after a while, they struggle to create content constantly. The reason behind this is the lack of new content ideas.
The good news is there are some easy, no-brainer ways to come up with new, relevant topic ideas for your business blog. Here are some of the never-ending sources of blog topic ideas:
1. Amazon Books Table of Content
Amazon books table of content is a very reliable place where you can search for blog post ideas. Here are some quick steps to explain the process:
- Find a book related to your business on Amazon – If you are a business offering financial services, search for books related to financial services.
- Find out which book is the most popular (to determine this, from all the books, sort by most popular).
- Have a look at the table of contents – (go through the contents section in whichever book you choose).
- Each topic in the table of content can be a separate blog post – (every topic in the table can give birth to new blog post ideas).
2. Quora Questions
Quora is a platform where people share or gain knowledge. People generally come here to ask questions about their problems in return for any guidance or information.
You can head on to Quora to look out for the most asked questions related to your business. These questions can give rise to fresh and evergreen content ideas for your company blog
Also, you can find out the most popular questions related to a topic by looking at the number of followers A particular question has. Obviously, the more activity on a particular question, the more interest there is.
As you determine the topics that are the most popular, you can use these as inspiration to create new blog ideas.
3. Facebook Groups, Communities, or Forums
People with similar interests form Facebook Groups and Communities where they discuss or share ideas on specific topics. Your business can make or join specific groups for creating brand awareness.
Facebook Groups and Communities are a great way of finding your blog content ideas by looking at the questions asked by people, the discussions under the posts, and looking at polls and other content that group moderators might share.
Suppose a person asked in a community of SaaS marketers to recommend a lightweight Clearbit alternative. An idea would arise to curate fresh content related to this topic for your company blog.
You can create an article with a topic something like 5 Amazing Lightweight Alternatives to Clearbit. This can position you to grab interested parties looking for the answers you happen to be offering.
4. Answering Questions that your Support Team Gets
Your support team provides assistance to your customers on any issues related to products purchased and answers any queries posed by your customers. The support team gets to interact with your customers on a regular basis, so they can best analyze and understand their problems.
These queries, problems, and feedback of the customers can give rise to fresh content ideas for your company blog. The top queries that come from most of the customers can form part of valuable and useful content.
After all, who best to inform the content you create than the people who are consuming your products and the content you already have on your site? Am I right?
5. Answering Common Sales Questions
Customers may experience certain difficulties before, during, and even after purchasing your product. By identifying and understanding their pain points, you can make your company blogs a strategic solution.
How do you make your blog a strategic solution?
To do this, it is important to understand how the sales funnel works. Let’s look at it from the perspective of the top, middle and bottom of your funnel:
TOFU: We can try providing value even at the top of the funnel where the buyer is not aware of his problems. We can get blog content ideas from survey forms, sales team customer experiences, and also by looking at our competitor’s content.
MOFU: When your buyer has reached the middle of the funnel, you have succeeded in capturing his attention already. So at this stage, there needs to be more extended engagement and nurturing so that the customer can trust you more. Content like free samples, conducting webinars, publishing case studies helps at this stage.
BOFU: If you have succeeded in bringing your prospects till this point (the bottom of the funnel), then it’s a probability that now your leads are finally getting ready to purchase your product/service. You need to drive further engagement and thorough trust in you by offering them content in the form of live demos, case studies, good offers, and other content that drives home the value the product adds for them.
The questions that pop up along the way in the sales process can be hugely helpful. So, make sure you don’t ignore or overlook this area.
6. Competitor Analysis
Competitor Analysis helps to identify the strengths and weaknesses of our competitors and helps in assessing our company’s standing in relation to them and how we can work in filling the gap.
Tools like Ahrefs give an analysis of the best keywords ranked by our competitors. This content gap analysis can give rise to a whole lot of new blog post ideas.
SEMrush is another great tool that offers insights into your competitors. By figuring out what’s popular on your competitor’s blogs, you can come up with ideas for content to take what they’re writing about to another level in hopes of jumping over them in search results.
7. Case Studies
Creating and publishing case studies can go a long way in creating social proof for your audience. Case studies can help prospective customers understand how you helped another customer with the same problem.
Case Studies can help in gaining the trust of your prospects and in turn can lead to increased leads and conversions.
Through its 300 case studies, HubSpot gained a large amount of audience trust and confidence, which resulted in a 200% increase in website traffic, a 5,166% increase in lead generation, and a 20% increase in conversion rates.
8. Ideas from Blog Comments
Do you know comments on your popular blog posts can also provide you with content ideas for your next article?
Sometimes readers of a blog are left with doubts that they can ask in the comments section beneath each post. You can use these questions to generate a number of interesting blog post ideas related to your niche.
For instance: Neil Patel’s article on building lists for email marketing has got some questions and comments.
As you can see, the commenter asks a question about a tool the author uses related to the article. You could take something like this and create a post detailing the top five WordPress plugins that help solve this problem.
By digging through comments, you can uncover tons of great ideas!
9. Google Search – People Also Ask
Google is the first place a prospect would go whenever they have a question. Google’s autocomplete feature suggests a subsequent keyword that someone may type after typing the main keyword.
Moreover, the ‘People Also Ask’ section appears below the search results, which displays the questions asked related to the search term. For instance, if a person searches for blog content ideas, a list of related questions will be available in this section.
These questions can also be converted into informative blog articles.
10. Advanced Twitter Search Queries
Twitter supports a number of advanced search operators and filters that allow you to customize your search query and find exactly the tweets you’re looking for
By using advanced search, you can find evergreen content ideas for your blog by entering the advanced search operators along with keywords.
Getting consistent content ideas online is very easy with one click of the mouse. Get content ideas by being active on all digital platforms and staying updated on all new trends.
Never forget to keep a watch on your competitors. Plus observe and study the strategies of other brands, which can also open doors to many blog post ideas.
Note all the ideas in one place as soon as you get them. You can plan everything by setting up a content calendar for all blogs you are thinking about to post on a monthly, weekly or even daily basis.
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- 10 Ways to Come Up With Content Ideas for Your Business Blog - April 21, 2021
- Content Strategy To Skyrocket Your Marketing Returns - April 4, 2018