How to Create and Promote Your Blog Using WordPress

In today’s world, your online presence holds the potential to make or break. In such a situation, the quality and functionality of your website are crucial, and this is where WordPress comes in.

Operating as the best content management system of its time, WordPress offers users the ability to create custom websites complete with specified themes and plugins. Not only are these sites SEO compatible and hold high degrees of firewall security, but they are also user-friendly, making for a stress-free web development process. And the best part? WordPress is free of charge — all markers for guaranteed success in the 21st Century.

Whether you’re running a company blog, a website development blog or one just for a hobby, WordPress is the place to be. Are you confused about how to get started? Well, look no further.

Whether you’re running a company blog, a website development blog or one just for a hobby, WordPress is the place to be.

Creating Your WordPress Website

Developing a WordPress website is as easy as taking a walk in the park. Built keeping the everyday technologically unfit man in mind, WordPress ensures that their software caters to newbies. Creating your website is as simple as following five easy steps, here’s how:

1)    Deem Your Domain

The first step to creating your website is deciding what it will be called. Your site’s address is known as its domain; it is how people will locate your presence on the world wide web. Your website’s identity is crucial to how people will remember it, and so you must select the right domain name.

Use sources such as GoDaddy or Domai.nr to fry up some particularly smart ones. While most domains will cost a small fee, it is possible to opt for a free one via WordPress itself. 

2)    Pick Your Host

Selecting a web hosting service is the first material the key to kickstarting your web development journey. Registering with a web host is similar to registering yourself on the internet so that your website is displayed. 

Typically, basic web hosting can cost anywhere from $5 to $50 with the more you dish out, the more benefits you will be able to avail. If you opt for a higher-ranked hosting service, you’re likely to dip into greater security, faster speed and overall better functionality for your website. Prime web hosts include Flywheel, Pressable and Liquid Web.

3)    Link Your Site to WordPress

So, now that you’ve gotten your domain and web host, it’s time to start constructing your website.

The first step in doing this is installing WordPress onto your site so that it can be customized as per your requirements. After a successful installation, the user will be able to set up a theme for their website as well as adding plugins and content.

4)    Select a Theme

With over 55,000 themes to choose from, WordPress contains a design setting to suit virtually every user’s taste. Designs range from minimalistic, trendy, natural to bold and popping, amongst many others on the spectrum. 

Users have the choice to opt for free themes which can be accessed from the WordPress dashboard or to go for premium themes. Premium themes hold a fee to be obtained.

5)    Content, Content and More Content!

By this point, you will have a new website in front of you that carries your desired aesthetic but is devoid of any quality content. 

Adding content is done through two ways: pages and posts. Pages create the structure of your website and determine the different navigational areas that your viewers can access. They form the basis upon which further content resides, whereas posts are individual pieces of information. 

Users should add both to their website to give it a proper structure. Additionally, they can add specific features to their site by adding widgets. 

Promoting Your WordPress Website

So, now that you’ve created your WordPress website, it’s essential to promote it properly so that it attracts maximum traffic. No need to worry, we’ve got you covered with these five useful tips to promoting your WordPress website:

1)    Social Media Marketing

Nowadays, everyone who’s anyone is hooked on social media. And what better way to promote your blog than to market it on these powerful platforms. With several sources to choose from, users can make their blog’s presence known on Facebook, Twitter, Google+, Instagram and Snapchat, to name a few. 

Perhaps, one of the most effective marketing strategies would be through a Facebook group where all relevant information can be shared. 

2)    Define Permalinks

An easy way to promote your WordPress blog is through customizing your blog posts’ permalinks. Users can obtain automatically generated permalinks through WordPress and check them to ensure that they contain the relevant keywords as this will increase the accurateness of their search results. The goal is to use a permalink that alerts the user to the content before they click on it.

3)    Guest Post!

Guest posting is the act of publishing articles on other websites. Although this may appear as an unconventional tactic to attract traffic to your blog but it surely works. By marking your presence on third party websites, you are broadening your potential viewer bracket. Whether it’s a direct post requesting users to visit your website or one that mentions your log in a coded manner, guest posting is sure to rake in the numbers.

4)    Be SEO Adaptable

In the world of the web, being SEO compatible is highly essential. A website’s SEO ranking is directly correlated with its appearance on popular search engines based on relevant keywords and tags. To be SEO friendly, take advantage of WordPress’ relevant plugins, such as All in One SEO or Yoast SEO.

5)    Email Marketing

Email marketing is a simple and cost-effective method of promoting your WordPress website. All you need to do is extend your subscriber list so that your blog’s reach is ever increasing. Set up a concise email that gets your point across in an effective manner, and it’ll be sure to reel in viewers in no time.

So, there you have it, an easy step-by-step guide to creating and promoting your WordPress website.

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 Still a bit confused? Well, that’s no problem at all, sign up to The WP Help to ease all your WordPress web development struggles. Not only will the team of experts aid in hosting and site maintenance, but they will also ensure that your WordPress website works to the best of its potential. 

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Maazia Majeed

Digital Marketing at 51Blocks
Maazia is a digital marketing professional specializing in WordPress and Affiliate Marketing. She currently works with 51Blocks.
Maazia Majeed

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