How To Create Content That Resonates

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” ― Walt Disney

As a creator of written content, you have an ability that most people do not.   

You have the ability to weave together words that hundreds, thousands, potentially even millions of people will read. Words that will help them understand something, learn something, or see something in a new light. You have the ability to help people do something that, otherwise, they never might.

The better you are at weaving your words together, the more people will want to read them. You don’t want people to read what you write just one time, though. You want them to read it, remember it, share it with others, then come back for more.  

There is an innumerable amount of written content in the world, however, so you’ve got quite a lot of competition. How do you make yours stand out from the crowd? Read these tips for writing content that will resonate with your readers.  

Write highly unique content

Writing totally unique online content that is entirely different from anything ever written before is very difficult. That is because there are approximately 1.6 billion websites in the world on which over 7 million blog posts are published daily. So there will almost definitely be other content on your chosen topic on the internet. 

Still, it is far from impossible to create a highly unique article. You can absolutely do it. 

One way to write highly unique content is to write about something based on your own personal experience. This type of content should be helpful, too, not just interesting, so people will have reason to read it. 

There are lots of ways you can do this. One good way is to write about something you personally experienced.

For example, you can write a review about a product you used, you can write about something that happened somewhere you traveled or a related experience that you think other people can benefit from reading. Content of this type will be totally unique because you yourself will be in the center of it. 

You don’t have to write entirely about your own experiences to create unique content. You can also do this by inserting just a bit of yourself into what you write.

Include in what you write a bit of your own knowledge, experience, or insight. Any part of you that you include in your writing makes it unique. The more of yourself that you include, the more unique it is. 

Also, learn who the readers are you’re writing for and write specifically to them. Writing for an audience of British millennial moms is different from writing for an audience of American teenage skateboarders.

Slant your angle and your words to fit your specific readers, and what you write will differ from other articles on the same topic.

Writing highly unique content will help set you apart from other writers who don’t strive to do this. It will help people want to read what you write and will give them the ability to really connect with it.  

Write accurately 

You may write the most artfully crafted, unique article ever, but if it’s full of inaccuracies, it’s not going to do anyone any good. 

Perhaps most people will not recognize the inaccuracies. If even one person does, though, it shines a negative light on you and your writing ability. 

How can you make sure that everything you write is accurate? Finding accurate information on a topic you’re not familiar with requires research. Fortunately, you can find just about anything you need to know on the internet, so researching any topic shouldn’t take too long.

When you include in your content information that you find on the internet, do be careful about the sources you use. Rather than using something you may find on a random website, search for a reputable, reliable website for information to use in your article. 

For example, if you’re looking for information about a medical condition, don’t go to Joe’s Blog to find it. Read what a medical institution’s website or a doctor’s blog has to say on the topic and use that instead. The more reliable your source, the more likely the information you’ll share with your readers is accurate. 

Ideally, everything everyone reads should be accurate. There’s really no sense in spending time reading a piece of inaccurate content. So go to the trouble of ensuring accuracy in what you write. Your readers will have a good experience, and you will have a good reputation.  

Write in an interesting tone 

Aside from fiction and poetry, when people read, they’re usually doing so to learn something. When you’re the writer, they will learn it from you. 

As a writer, you need to be careful not to focus so much on helping people learn what they want to learn that you forfeit their reading experience. You want your writing not only to be informative. You want it to be interesting to read too. 

This is easier with some topics than with others. When you’re a writer, you’re sometimes given topics that may not be very interesting to you. Your job is to not only write about that topic but to write something that will interest people enough to read it. 

Some topics are just naturally dry and dull. It’s up to you as the writer to make those topics interesting. Be sure not to write in the tone of an instruction manual. Unless you are writing an instruction manual, that is. Liven up your writing. You want your readers to stay tuned and keep reading till the end. 

As a writer, you can make anything sound interesting. If you receive a writing assignment on a topic you’re personally not interested in, think of an aspect of that topic that interests you.

Write a couple of paragraphs about that interesting aspect to help yourself write the rest of the piece. Writing about the part that interests you first can help you get into the groove of making the rest of the article sound interesting too.  

The more interesting your writing, the higher the chance it will resonate with the people who read it. 

Write skillfully 

There are so many levels of writing skill in the world. In print publications whose articles are written by professional writers, you see a very high level of skill. On the internet, where anyone can write anything, the level of writing skill is all over the place. 

The more honed your writing skills, the more that people can enjoy what you write. The better reading experience they will have. And the more that people enjoy your writing and the better experience they have reading it, the more likely they will read something when they see your name on it.  

How do you write skillfully? There are a couple of ways. 

You can take a writing course or two at a college or online to learn how to write or hone your skills. You can also just simply write a lot. The more you write, the better you will write.  

As author Ray Bradbury said, “Quantity produces quality. If you only write a few things, you’re doomed.” 

So write and then write some more. The more skillful your writing is, the more people will appreciate reading it. 

Write in your own signature style

Writing in your own unique style is another way of making your content resonate with people.  

Your own writing style, even if it’s very subtle, can help people recognize that what they’re reading is something that you’ve written. It can also help make your writing unique, as discussed above. 

How do you develop your own writing style? The same way you develop your writing skill. Spend time writing, and your style will appear. Don’t be in a hurry. It will come naturally. 

Don’t try too hard, either. Consciously attempting to develop a unique writing style can make your writing look unnatural or forced. You’ll find your writing “voice” over time. There’s no need to hurry.  

Once you develop your signature style, people will not only be able to enjoy reading it – you’ll be able to enjoy writing in it.  

Write what people want to read 

When you’re a content creator and write about a topic that no one is interested in, no one will read what you’ve written. So before you start writing, you need to know what people want to read. 

How exactly do you do that, though? There are several ways. 

If you’re writing for your own blog and you have email subscribers, send out an email asking them what they’d like to read about. If you’re on social media, ask your followers. 

You don’t always have to directly ask people what they’re interested in, though. You can search the internet and find out. 

If you have no idea what to write about, start with Google Trends. Type in the niche you’re writing about or words related to it. You’ll find out what specifically about that topic people search for on the web. 

You can also use a keyword research tool. My favorite is Ubersuggest.  Again, type in a word or two related to the niche you’ll be writing about, and you’ll learn what exactly people want to know. 

Best case scenario, you’ll know the industry and the audience you’re writing for so well that you won’t have to search for what people want to read. You’ll just know.

To sum up:

The amount of written content in the world is overwhelming. You don’t want to just add your writing to the pile.

You want it to really resonate with whoever is reading it. 

In your signature style, skillfully write unique and accurate content that people want to read. You’ll be giving them the information they’re seeking and a reading experience they will enjoy.

Your content will resonate with people so that they’ll come back for more and bring other readers with them too.

Sabina Lohr
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