Many of the most successful content creators on the internet have one thing in common: they reverse engineer success. This means that instead of guessing what people want to read, they look at what is already working and do more of it.
In this article, we will discuss how to get traffic by reverse engineering successful content.
We will also provide some tips on how to find content that is already performing well so that you can replicate its success.
1. Find Popular Content in Your Niche
When you are looking for content to reverse engineer, it is important to find popular content in your niche.
To do this, you can use the following methods:
- Social media
- SEO tools
- Forums and communities
Google is a great place to start your search.
Simply enter keywords related to your niche and see what content comes up.
For example, if you are looking for link building strategies, you can see this result:
From this list, you can start to see what content is popular in your niche.
Social media is another great place to find content that is popular in your niche.
To do this, simply search for hashtags related to your niche and see what content comes up.
For example, if you are in the fitness niche, you can search for #fitness or #workout on Twitter and see what content comes up.
You can also use the “Content Analyzer” feature at Buzzsumo.
For example, if you are searching for the best articles around “link building tactics”:
You can find what kind of articles are performing well on social media and the best platforms to share them.
There are a number of SEO tools that can help you find content that is popular in your niche.
Some of these tools include:
For example, on Google Trends, simply enter your keywords to find what is trending based on countries, time range, and categories.
Forums and Communities
Another great place to find content that is popular in your niche is forums and communities.
This is because people in these groups are often talking about what content they have found helpful or interesting.
You can start from Quora, one of the largest Q&A communities on the internet.
Simply enter your keywords in the search bar and see what content comes up:
As you can see, there is a wealth of content available to help you get started with content marketing.
The next step is to understand what makes this content successful.
This will help you reverse engineer the content and create something even better.
2. Understand What Makes the Content Successful
When you are reverse engineering content, it is important to understand what makes the content successful.
There are a number of factors that can make a post successful.
First of all, the content should be:
- Relevant to your audience
Another thing to keep in mind is headlines. They should be:
Finally, the content should also be visually appealing. This means that it should include:
These are just a few of the things that can make content successful.
By understanding what makes content successful, you can reverse engineer it and create content that is even better.
3. Analyze the Content and Create Something Better
Now that you understand what makes content successful, it is time to reverse engineer it.
To create something better, your content should be:
Your content should be clear and easy to understand. It should be free of fluff and filler content.
Write for your readers. Be direct and keep it simple. Structure the text, using subheadings and preferring the active form.
Use the inverted pyramid method to give users the most important info at beginning of the content:
Your content should be valuable to your readers. It should provide them with information that they can use.
It should also be entertaining or otherwise engaging.
Make sure that your content is something that people will want to read, share, and come back to.
Add graphics, data, reports, and insights.
Your content should be unique. This means that it should be different from what is already out there.
It should offer a new perspective or a new take on an old topic.
Be creative and think outside the box.
Your content should be something that people will want to read because it is new and different.
Your content should be relevant to your niche and your audience.
It should be about topics that they are interested in and that are relevant to their lives.
Keep up with the latest trends and news in your industry and make sure that your content is always relevant.
By following these tips, you can create content that is better than what is already out there.
4. Write a Headline that is Creative and Engaging
One of the most important aspects of content marketing is the headline.
Your headline should be creative and engaging. It should be something that people will want to click on.
It should also be SEO-friendly, so make sure to include keywords that people are searching for.
Here are some tips for writing headlines:
- Make it benefit-oriented
- Include numbers or statistics
- Use strong verbs
- Keep it short and sweet
- Make it interesting
By following these tips, you can write headlines that will get people to click.
The headline is one of the most important aspects of content marketing, so make sure to put some thought into it.
5. Use the Same Keywords as the Original Article
When you are reverse engineering content, it is important to use the same keywords as the original article.
This will help you to rank higher in search engines and get more traffic.
Make sure to include the keyword in the title, in the headline, and throughout the body of the article.
Use the keyword in the images, in the meta description, and when linking internally to other posts.
Follow this on-page checklist to optimize your content around certain keywords:
6. Include Images to Make it More Visually Appealing
People are visual creatures and they love content that is easy on the eyes.
Make sure to include images in your content to make it more visually appealing.
Images can also help to break up the text and make it easier to read.
Use high-quality images that are relevant to the topic of your article.
When using or creating images, keep in mind to:
- Focus on your target audience
- Ensure that images enhance your content
- Use original pictures
- Bring emotion
Final Words About Reverse Engineering Successful Content
By following these tips, you can get traffic by reverse engineering content.
This is a great way to create content that is better than what is already out there.
Make sure to use the same keywords as the original article, including images, and write a headline that is creative and engaging.
If you follow these tips, you will be well on your way to driving traffic to your blog or website.
Now, it’s over to you.
How will you reverse engineer content to get traffic?
Let me know in the comments below.