How To Improve Your Content Marketing Strategy? | Top 5 Tools to help you out

The world is moving towards digitalization rapidly in almost every business. Similarly, the Internet has become the biggest market in which you can step in to provide your services or sell to generate profit. 

But the question becomes what to do to achieve your goal? For beginners, it is the main question because they will see multiple types of marketing to choose from in this field. 

No doubt, you may be looking for paid marketing techniques to grow your business or your customer’s business. Instead of this, you can use another old, but a still effective, technique that is called Content marketing. 

You may be doing this while promoting a business but are unable to know about it. The reason is many beginners don’t even know exactly what Content marketing is and how they can use this tactic to boost their marketing. 

In this guide, we are going to give you comprehensive details about this type of marketing. We will show you why you need to market your business with content marketing and how to get the best results. 

Let’s get started and look at the benefits of content marketing and how you can use this powerful tactic for your business!

Why Content Marketing Is Important For Beginners?

First of all, it is important to know why content marketing is a better alternative over a paid advertisement or other techniques. Being a beginner in the marketing field, you must be looking to grow smoothly and earn more while setting yourself up for long-term success. 

For this, you need to invest in those skills that have higher ROI and command more long-term credit in your field. According to research, content marketing is one of the most used techniques by B2B and B2C marketers around the world. 

As per these stats, 90% of marketers use content in their marketing efforts. Why? Well, this stat is telling. 62% of marketers say content marketing is more budget-friendly than traditional marketing

Moreover, content marketing’s impact won’t disappear over time if you stay focused and consistent. In simple words, you can say that content is here to stay and stands to stay fresh unlike other marketing techniques. 

Therefore, you need to focus on content marketing if you want to grow smoothly and get profitable outcomes. If you haven’t jumped on the content bandwagon, you’re missing out. 

How To Improve Content Marketing Strategy?

With the above stats and justifications, you now have an idea about the importance of content marketing. With that in mind, it is time to learn how you can improve this marketing strategy to extract better results. 

There are a few tips for you that you can follow in this regard. First of all, you need to get answers to a few questions. Such questions will help you in making a plan for marketing your business with confidence and generating better outcome expectations. 

• Why you are using content?
• What will be your perspective in the end?
• Who is your audience?
• What are your expected results?

These questions will help you in making the right plan to market your products using content. Secondly, you need to set a scheduled plan to write for your marketing campaign. 

We recommend using one of these editorial calendar templates to keep things on track.

Unlike other marketers, you should not play blindly and keep publishing whenever you want. You have to analyze your audience, set your publishing time accordingly, and keep working on improving results by making necessary adjustments. 

Moreover, you should be consistent while doing this if you want to get better results from your efforts. Last but not least, you should not focus on just one type of content. Vary the types of content you produce to reach the biggest audience and get the best results.  

In simple words, you should focus on blogs, images, videos, and other types too. The reason is you will be able to get traffic from different dimensions instead of only one, and you’ll satisfy the various needs of your different segments. 

If you want to start your career with success, you should focus on the above tips. Additionally, technology should play a major role in your content marketing. To make the process of content marketing easier, you have to use some tools. 

Here we have enlisted the most 5 top tools that you should use in this regard. These tools will enable you to automate the process of marketing and getting into the field with a strong grip.  

5 Best Tools to Improve Content Marketing

No doubt, there are hundreds of tools that you can use in content marketing. So, it’s important to narrow the list down to a handful of tools to focus on. 

We are living in a world where everyone is looking for instant or fast success. Therefore, we have enlisted only the 5 best tools that you must-have to use in your content marketing. 

1.     HubSpot

If we say that HubSpot is one of the best tools to use when it comes to content marketing, we might be right. It is an all-in-one suite that you can use for the marketing of your business. 

Here, you will get all those tools that you need to analyze your audience and keep an eye on the performance of your work. By using this suite smartly, you can easily generate sales-driven content for your marketing campaigns while automating efforts like email. 

You can create content using this suite, optimize it, and send it live. This is not where it all ends with HubSpot. You can also keep an eye on the performance of your content, track the interest of your audience, and so much more. 

All in all, you can say that it will enable you to work with confidence from start to finish in your content marketing strategy. Last but not least, you can optimize your marketing strategy to get a higher ROI by tracking it regularly. 

2.     Plagiarism Checker by Check-Plagiarism

As mentioned above, content marketing can be a game changer with tremendous ROI. So, you should not do any activity that can crush the trust of your followers and ruin your business reputation. 

Many marketers just copy others for their campaigns and expect results from them. No doubt, you will be able to get the expected results for a short time but it will harm you if you want to survive in the field for the long-term. 

The reason is, people look for unique and engaging things on the internet. The same goes with the content without considering its format. In simple words, you need to be unique to engage the audience with content they haven’t seen on five other sites before landing on yours. 

It will not be an easy task for you to check for comparisons to ensure your content isn’t plagiarized if you have not accessed the right tool. Check-plagiarism can help you in this regard with its deep comparison feature. 

This tool has been designed with a simple interface and a one-click working concept. You only have to insert your text in the given box and click on the “Check Plagiarism” button. 

It will compare your text with all published pages, documents, articles, and blogs. After comparison, it will show you results in line-by-line format with unique and plagiarized tags. 

So, you can easily access the source from where you have copied something accidentally. By doing this, you will be able to overcome the most common issue faced by writers around the globe. 

3.     Paraphrasing Tool by Paraphraser.io

Writing unique content is not as easy as it seems to be because you have to be efficient in the subject and language. In simple words, you should have awareness of using specific words nicely to keep them unique and engaging. This is where a paraphrasing tool can help.

Does not matter whether you have a few lines to make them unique or an entire document, you should be focused and proficient. For beginners, it will not be an easy task because they may not have enough vocabulary. 

So, you should use a rewriting tool like Paraphraser.io. It will help you in this regard and allow you to complete the rewriting process within a few minutes. 

You won’t need to be proficient or an expert in the subject because there will be no manual involvement. The only thing that you have to do is to paste the text in its given box that you want to be rewritten. 

After pasting your desired content, you only need to click on “Paraphrase Now”. It will start analyzing your text first and then reword it by replacing the original words. 

This tool has been designed with an AI-based algorithm that will not change the core meanings of your given text. It means that you will get the content with the same idea but with new words. 

As a result, you can say that your content is unique and has no matches on the internet. Moreover, it will help you in keeping the content flow perfect to engage the audience for a long time with your platform. 

4.     StoryChief

Content marketing is not a small field but you have to cover multiple dimensions. You have to manage different teams to automate different marketing campaigns. 

For example, you need to manage a complete team and different tools to cover video marketing campaigns. Similarly, you have to focus on other sections that may be hectic for you to manage easily. 

But you can do this easily through StoryChief as it has been designed for this purpose. Through this platform, you can manage different teams for your content marketing campaigns and assign them their work. 

Your added people can communicate via this channel, set a plan to follow, and automate the campaigns to run at their desired time. 

Similarly, you will be able to keep an eye on the performance of marketing outcomes and ask the teams to work in collaboration for better results. In short, this tool can help you a lot in improving your content marketing strategy. 

5.     Social Blade

A successful marketer does not focus on only strategies but also analyzes the results and then adjusts those strategies. No doubt, social media has become a powerful tool to market your content and generate leads. 

But this is not where it all ends up because you need to get enough insights to improve your strategy. This is where you will find Social Blade a good choice with a comprehensive tool for analysis. 

By using this tool, you can easily check how the audience is interacting with your content. It will show you in-depth results of your campaign that you may have started in the meantime. 

In short, you can easily check the response of the audience and estimate how you can get better outcomes than this. 

Final Say On Content Marketing

With the above guide, we are sure that you have cleared your doubts regarding content marketing. We have shared the best tools through which you can improve your strategy and make it successful for you. 

Before you start, you should have a clear image of what to do, how to do it, and when to do it. It will help you in estimating the expected results and setting a roadmap for your content marketing strategy.