A robust and well-liked content management system (CMS), Joomla is used to build websites of all shapes and sizes such as discussion forums, photo galleries, eCommerce, user communities, and numerous other web-based applications.
Some important stats and figures for Joomla one should consider. (Source: Web Tribunal)
- Joomla has been downloaded over 123 million times.
- 2.5 million active sites run on it.
- That makes Joomla the second largest CMS, with a 3.5% market share.
- Among business-oriented sites, 9% opt for Joomla.
- About 780 volunteers contribute to Joomla’s development.
- Over 800,000 people are registered on the official Joomla forums.
- Joomla powers about 2.2% of the World Wide Web
With such great numbers, you have to consider that Joomla may not sit on the throne of the elites in the CMS world but is among the best around in terms of popularity and usage.
A Joomla site can, just like its counterparts on other CMS, benefit from optimization to enhance its visibility and efficiency. We will offer pointers on how you can optimize a Joomla website in this post.
Here are eight simple tips you can follow when planning to optimize your Joomla website.
Keywords Are Essential
When looking for information online, people use words and phrases known as keywords in their searches on Google and other search engines.
To show up in these search results, use keywords across your website’s content, including the title and meta description and within the body of each page and post.
You may make your website appear higher in search engine results by including these keywords in the title, meta description, and content of your website.
SEO Keyword Factory is one of the most popular Joomla extensions in use today. It has a multi-language support system and can help out with other aspects of SEO as well.
Take Care Of The Images
For images, use alt tags. Images’ alt tags are text descriptions that aid search engines in understanding the graphic.
The alt tags you use also help visually impaired visitors understand the content of the images.
To add an alt tag to an image in Joomla, simply click on the image, and then click on the “Properties” button. From there, you can add a description of the image in the “Alternative Text” field.
Make sure you also optimize the images by formatting them for size. The user experience might be negatively impacted by large graphics that slow down your website.
Use image compression technologies to optimize photographs and minimize file size without sacrificing quality.
Balanced Structure Is A Strong Structure
For structuring your content, use headings and subheadings. This helps users finding the information they need all while helping search engines in understanding the structure of your website.
Use the “Heading” dropdown in the editor when creating or modifying a page in Joomla to add headings and subheadings.
Source: Joomla Docs
Keep Things Simple With A Sleek Website Design
Search engines, more and more, place an emphasis on user experience. It is important that users get the best experience when they visit your website, so the thought of having the most extravagant design out there might interest you.
Be wary, though, as looking for extravagance could result in poor user experience. It is important to consider the users needs first and how friendly your website is in terms of navigation and accessibility.
A cluttered and busy design can slow down your website and make it more difficult for visitors to find the information they need. Keep your design simple and easy to navigate to make it more user-friendly.
The Need For Speed
Imagine, you are waiting at the bank and you are told to wait for two hours to get a simple form that needs to be filled and then you can perform transactions which will require another two hours.
Would you stick around? Not likely. You would probably leave and never come back to the bank.
Same thing goes for slow websites, it could annoy users and they would leave in the blink of an eye without considering what they could be missing out on.
Taking care of your website speed should be your number one priority, which will not only help users access your website but also rank higher on search engines. In turn, this would also increase traffic.
Sounds simple doesn’t it.
Some tools that you can consider to monitor site speeds are:
- Page Speed Insights (Google Dev Tool)
To CDN or not CDN
Make use of a content delivery network (CDN). A CDN is a collection of servers that work together to deliver web content to visitors according to their location. Utilizing a CDN will speed up the loading of your website.
Here is a brief explanation as to what a CDN can do
- When a user visits a website, their device needs to request the website’s files from the server where the website is hosted.
- The further away the user is from the server, the longer it will take for the files to be transferred.
- A CDN solves this problem by placing servers at various locations around the world. When a user requests a website, the files are delivered to them from the nearest server
- This reduces the distance that the files need to travel and speeds up the loading time of the website.
The Right Joomla Hosting Can Help
With thousands of website going live each day, the competition of hosting is becoming that much cut-throat, making it challenging for you to choose the best option for your site.
The choice goes far beyond choosing the hosting option that has the best marketing team or pricy packages.
Choosing a web hosting for Joomla can come down to the simplest of numbers that could determine how well your website can perform.
Some factors you should consider are the following:
- Type of Hosting Server
- Server latency
- Customer support
Although there are other factors you can think of as well when choosing a hosting service, consider these as the forefront when looking at a hosting provider.
In terms of hosting, there are tons of companies out there but specifically for Joomla hosting we would recommend Hostinger, Cloudways, and A2 hosting.
Joomla Updates Are Coming
Update your Joomla website frequently. On a regular basis, Joomla releases new updates and security patches. Maintaining your website will guarantee that you have the newest features and security precautions.
This, in turn, will ensure that your website may not break at certain times and cause havoc for your visitors and for your business.
Recently, Joomla rolled out a new version (4.2.6) of the CMS with new security features and bug fixes, which you can learn more about at the official Joomla website.
Manage Your Database Efficiently
Optimize your database. Over time, your Joomla database can become cluttered with old or unnecessary data. Regularly optimizing your database can help to improve the performance of your website.
Cache Plugins Are Good
Caching can greatly speed up your website, by saving a copy of your pages with proper cache setup users would be easily be able to access your website when they return back on it.
Considering the lack of patience people have nowadays, not to mention search engines emphasizing the importance of speed, it would be better to have these setup properly and make strides in the market.
Joomla also has over 6000 extensions available to help you with a variety of things on your site, including cache.
Some of the plugins you can consider are:
- Cache Cleaner
- Speed Cache
By following these tips, you can optimize your Joomla website and improve its visibility and performance.
Remember to regularly check your website’s analytics to see how it is performing, and make adjustments as needed. With a little effort, you can make your Joomla website a success.