No small-business owner would expect a customer to come into his or her store if the front door wouldn’t open, or if the lights flickered on and off constantly while that customer tried to shop. There’s a certain level of expectation customers have when they shop at a brick-and-mortar store, and any small business that can’t meet those expectations shouldn’t expect to be in business for very long.
But, while many small-business owners likely would be quick to fix issues such as a malfunctioning automatic door or flickering lights, they might not give the same attention to the flaws lurking in their mobile apps.
Mobile app expectations
That’s unfortunate for them, because the expectations for mobile apps to deliver flawless customer experiences perhaps are even higher. It’s been proven that most mobile app users will stop using an app if it fails to deliver a flawless experience more than once. If an app crashes, becomes too confusing to navigate or takes too long to complete a task, the vast majority of users will delete it. For small-business owners, having an app that delivers a subpar experience for customers might be worse than having no app at all.
That’s why it’s crucial for small-business owners to put their mobile apps through a rigorous testing process before releasing it to the public. App users will put an app through the wringer, and businesses must be sure that their app is built to function under virtually any situation users can conceive. A thorough testing process is necessary to push an app to its limits and uncover any flaws that might be lurking within its code. Otherwise, users will find those flaws first and take the opportunity to say goodbye to it forever.
However, the biggest problem many small-business owners have when it comes to testing their mobile apps is that their apps are so complicated that it’s not always possible to detect every possible flaw. Although testing mobile apps can be a tedious and laborious process for small businesses, it must be done to ensure customers have a flawless experience, and developers must have a resource that can help guide them through the testing process. The accompanying checklist can serve as a guide to help small businesses test their mobile apps and ensure that customers don’t have any excuse to delete them.