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What Is On-Page SEO?
On-page SEO (or on-site SEO) is simply the practice of web page optimization to boost your search engine rankings and get organic traffic.
On-page SEO includes publishing relevant top-notch content and optimizing HTML tags (title, meta, header), headlines and images, as well as additional on-page factors.
It entails making sure your site attains a high level of trustworthiness, expertise, and reliability. On-page SEO considers various aspects of the webpage, such that when combined will increase the visibility of a website on the search results page.
Why Is On-Page SEO Important?
On-page SEO helps search engines identify your website as being relevant to a search query. It does this by understanding your website and its content as it relates it to a question posed via Google or another search engine.
Search engines are becoming more advanced; thus, the focus is on semantics and relevance in the SERPs (Search engine results pages). Google has a lot of algorithms, but it is excellent at performing the following:
Understanding user’s search queries.
Google understands what users are looking for when they write a question. Providing search results that suit your user’s intention for shopping, information purposes, or navigation is necessary.
Ensure you adapt these to your website and optimize your website and its content – texts, video, images, audio, and other elements search engines can see like HTML tags according to best practices.
You can’t cut corners in on-page SEO because it gives you more control during on-site optimization, unlike off-page SEO that involves external signals. You will notice an increase in your website traffic and search presence if you implement on-page strategies well.
Here we suggest five sections on your website pages to improve on-page SEO.
1. Business Specific Terminology
Business-specific terminologies or glossaries refer to related terms or phrases about your business area. They include brief definitions of specific keywords about your business.
Users will better understand your business and the vital areas surrounding it using these terminologies. When you have them on your website page, it gives Google an idea of terms to consider in your content during optimization.
You can choose to add them on a different page or your crucial landing page, which is the page that gives you the most traffic.
The process of optimizing your webpage using business specific terminologies begins with inputting keywords that relate to your business. Choose your keywords carefully. You need to include keywords that will help users find your business in local search. This way, customers and potential customers don’t have a hard time finding your website on search engine result pages (SERPs). As an example, you can refer to the Moz website.
2. Knowledge Center or Resource Center in Terms of Videos and E-Books
Your web page should not lack a resource center. Just like other vital sections for on-page optimization, you can choose to add a different touch on your web page where you can display some insightful and educational videos or eBooks.
Hence, visitors have the option to download these pieces of content. These videos or eBooks serve as a resource center where you can collect information or email addresses of visitors before they are allowed to download videos. That way, you have their details and can focus on email marketing strategies.
Resource centers describe your thought-leadership and give your users a unique experience on your website. That way, users can find valuable content easily. It depicts how valuable your information is because you are viewed as an expert in your field. It also helps generate leads.
Videos, eBooks, and other knowledge centers serve as a guide to your customers and determine their buying decisions. When you add top notch content to your resource center, it builds awareness of your product and drives traffic to your brand.
3. Adding Engagement Tools: Like Predictive Data
Every business or company has a specific set of data that visitors search. For instance, if you are an SEO service provider then you can think of providing a tool that detects duplicate content on website or a website audit tool that provides on page SEO suggestions for better SEO scores of your website.
The same goes for a website that provides product reviews. It can provide a tool that can compare different gadgets, their specifications, features and even offer content like a buying guide.
This strategy applies to all different niches like insurance, real estate, SaaS, healthcare and other industries. You just have to brainstorm the best engagement tool that is relevant and can engage your website visitors.
Ensure you use real-time predictive data for customer engagement. Predictive engagement such as machine learning and artificial intelligence (AI) gives customers personalized and easy digital experience on your webpage.
Using the right channels like bots or humans, engage your customers at the right moment. You can choose to automate online customer interactions to address sales, service, and marketing. Real-time data helps you understand customer behavior and intent so you know what they want. Send personalized messages and interactions such that customers can engage freely with your brand.
4. FAQ (Frequently Asked Questions)
It never goes out of style. FAQs are a vital section to include on your website page. Marketers utilize this section on their website as it helps create and add more keywords. Also, it clears users’ doubts as it provides answers to basic queries immediately. That way, visitors are more confident when in your business when visiting your site.
How do you decide what should stay in your FAQ section?
First, check the questions your customers ask most often. Go through your social media pages and take note of the questions they often ask.
When you design your answers to these questions, you’ll clear their doubts and fears about buying from you. You can also check your competitor’s website. Get ideas from similar websites and answer the questions better if you can.
You can look at sites like Google and Quora for questions people commonly ask, and you can include some on your webpage.
5. Including Short Case Studies With Testimonials
These days, people no longer trust generic testimonials or reviews as people believe they are fake. So, what should you do?
Rather than add more than three testimonials, display a few brief client case studies that are important for highlighting the value of your services. It helps you get more content and improves the way your users see you. It builds trust in the minds of prospects or new users.
In these testimonials, your current customers can attest to your product or service and their experience with you. But a case study addresses the problems your customers may have experienced and how you helped them tackle it. It can contain testimonials with customers sharing their experience.
The following are ways to convince customers to give a testimonial or case study:
- Request for participation: Customers likely will not come to you seeking to do a case study. Make the move.
- Explain context: Let your customers key into your message. It builds more confidence in aligning with you.
- Don’t pressure them: Give your customers the assurance that if they agree to participate, you won’t publish anything they don’t approve.
- Use existing customers: You can convince existing customers to participate in a case study as they are your loyalists having stuck with you.
- Conduct thorough research: The testimonies should be real. Convince your staff to identify happy customers as they are the best candidates for your case study.
In all, don’t forget to include a benefit for customers who agree to participate. You can give an offer or a discount or some extras. You can mention them in your promotions for the case study if they permit.
Step up your on-page SEO game with top notch SEO tactics. Apply these SEO tips to your website pages and watch your online presence and traffic skyrocket; Utilize business-specific terminologies, add videos or Ebooks as a resource center and engagement tools. Answer FAQs and include real case studies on your web pages so your customers relate freely with your brand.
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