In the current times, every offline business is looking to cash in on online sales. Thus, they are turning to digital marketing.
Even online stores wish to increase traffic, revenue, and conversions. The global market size for digital marketing is projected to grow at a CAGR of 17.4% between 2020 and 2027.
To that end, we have put together a list of effective digital marketing strategies and suggestions on how to increase the eCommerce sales of your business. The concepts themselves range from simple consumer acquisition to increasing repeat purchases from an existing consumer base. So let’s get started!
Table of Contents
What is eCommerce marketing?
eCommerce marketing is the technique of using various styles of promotions to drive traffic to an online business while generating revenue. The steps that follow focus mainly on increasing sales through customer retention after the new customers purchase products.
8 tips to increase eCommerce sales with digital marketing
1. Reward loyalty
Rewarding the customers who are loyal to you is a fantastic way to increase customer retention. This is because these people are the ones who will bring you the maximum amount of sales through word-of-mouth referrals and repeat purchases.
A loyalty program in the form of physical loyalty cards is a great way to reward your big spenders. It can benefit both you and your customers. How? Because of the little discounts a loyalty program offers, your customers will be inclined to make more purchases. Through automated reminders of discounts and flash sales, they will keep your brand in mind too.
2. Optimize the product pages of your website
The process of optimizing your website for maximum conversions and sales is referred to as conversion rate optimization. This process is done through quantitative as well as qualitative research, which gives you an unbiased perspective of how well your website is converting customers.
Conversion rate optimization also helps you figure out why your website is losing out on sales. With it you can gain answers to some questions such as: Where are we losing out on sales and why? What can we do to stop people from abandoning us? Etc.
3. Optimize eCommerce websites for mobile devices
The majority of online shoppers shop on the go, using their tablet devices or mobiles. It is now necessary to not only have a responsive website but also to have a special design for mobile devices. This means that the current design for your website which can be accessed from computers or laptops may be different than the one on mobiles.
Google also prefers websites that are user-friendly i.e., they need to be easily accessible on mobile devices. This is because Google always cares about users having a smooth experience. Google rewards website owners with higher rankings, which means organic visibility, which has the power to catapult your business to new heights. Hence, it is a great idea to optimize your website for all devices.
4. Making use of user content
This is one of the best ways to show proof of satisfaction, apart from reviews. Potential customers watching other people who are just like them using your products will feel more confident to buy your products.
In terms of forging long-term relationships, even product reviews fall under user content, and leveraging actual pictures or videos of customers using your product hits the bulls-eye.
5. Create experiences personal to every eCommerce website user
This is a great digital marketing technique proven to deliver results. It is not easy to personalize experiences uniquely for each customer. So, we apply segmentation. We classify our customers into different age groups and show them relevant information.
Through bots and algorithms, it is possible to bank on customer data as well to show them products relevant to their browsing history or what they purchased the last time.
You may also personalize eCommerce experience based on the locations of your customers. For example, some users may be looking to purchase bathing suits in October while a different set of customers may want to buy winter coats.
6. Upsell the products on your website
Upselling is the art of convincing a customer to buy something slightly more premium than what they were originally going for. Upselling can be more effective than customer acquisition for many eCommerce businesses. It is not unusual for customers to be unaware about the availability of a premium or better product. Additionally, they may require more proof to understand how they need an upgrade.
While trying to upsell a product, two things to consider are: Firstly, make sure it is relevant to the product the customer wants to buy. Secondly, inquire about their price range before trying to upsell anything.
Your product must meet the customer’s original requirements. They may not be happy to see a higher price on the new, suggested product. A customer’s anchor price is frequently the first amount they see, and it is the amount they use to compare other price points. For the extra expense to be justified, the new product must be noticeably better.
Relevant read: Learn about eCommerce marketing statistics
7. Email subscriptions are the way to go
Digital marketing through emails is one of the most effective ways to bring in revenue for your eCommerce business. eCommerce emails generate a big chunk of sales and revenue.
While social media may also be a great way to advertise your products, people are of protective about their emails. This is because emails create intimate interactions. Here, businesses can say more than they would have been able to say on a post on social media. Convincing people to sign up for your newsletters and blog posts is a great idea.
Just capturing emails is not enough. It is necessary to keep your customer base hooked with regular and valuable emails.
There are many occasions when it is a good idea to send emails:
- Sending your new customers a welcome email as soon as they purchase a product.
- Send informative newsletters about flash sales, new deals and appropriate news about the company.
- Express gratitude to your most loyal customers by sending them a personal ‘Thank You’ email, with promo codes and gifts exclusively for them.
- If someone visits your site but does not buy a product, you can always ask for feedback on how you, as a business, can improve their experience.
8. Active social media presence
Having an active presence on social media apps such as Instagram, Facebook and Pinterest are both a great way to gain new customers. Click compelling photos of your products, and giving new customers promo codes they can use on your website is a fantastic digital marketing tip to increase eCommerce sales.
Another way is to constantly engage with your customers. When they reply to your posts, thanking them or answering their queries is a great way to show that you care about them.
These are some of the best ways to increase eCommerce sales through digital marketing. A lot of customers prefer to buy products from the comfort of their own homes in these times. Hence, creating an online presence of your brand now is more important than ever!
There is only so much business you can generate offline. In comparison, the potential for an eCommerce business to create history is huge!
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- How to Increase eCommerce Sales Using Digital Marketing? - June 28, 2021