Wondering how to drive more traffic to your website and increase the conversion rate? Well, everyone wants to know the secret, especially when establishing a new online project. We all somehow expect people to find us easily, but in reality, it doesn’t really work like that. In this guide, we’re going to teach you how to increase the traffic to your website organically using the best marketing tips. So, let’s get started, shall we?
Table of Contents
Build a brand identity
Let’s start with the obvious one. Most websites, probably like yours, don’t have built-in audiences. If you’re a regular person as well, you’ll surely need a piece of advice on how to get started and what to do to get some social following. The first step is through establishing a brand identity.
And before you think that it takes a whole lot of budget, let us tell you a few tips on how to build an identity. First, you need a logo—a good one, preferably at a low-cost price. You can go to Fiverr.com and create your first custom logo for as little as $5-10. When you’ve created it, stick to the design and motto, because your brand needs to have a consistent look and voice. Otherwise, you’ll make it hard for people to remember and recognize it.
Establishing a brand is not an easy task, so you should arm yourself with some patience. So, first, invite your contacts to the website. Let them get the word out organically. Tell your friends and family first, and they will be your first users.
Also, start making use of social networks and why not even share the exciting news with everyone who might be interested in your niche? To find out who they are, you should build a buyer persona. If they fit it, these people might eventually become paying customers.
Create a Business Plan For The Website
Build and implement, and you won’t go wrong on the way to success. As time goes on, you might need to change a few things in your strategy, but overall, stick to the original marketing plan for growth. In the beginning, you can’t expect to see a steady flow of traffic leading to sales, so finding out the best sources/strategies should be placed high on your top priority list.
Learn The Marketing Basics: Add Quality Content
Let’s get one thing straight here. You can’t trick the search engines. If you don’t focus on quality content, you’re out of the game. So, instead of producing quantity, focus on the quality of your content and provide more value.
Start by adding a “FAQ” and “About Us” or “Contact” page. The create high-quality content that answers questions and solves problems. It’s SUPER important to add value, as well as a feeling of trustworthiness. All of these resources will surely help you attract the right users who might be interested in taking the next step (i.e., make a purchase). Focus on the following marketing basics:
- Work with fewer, but more relevant keywords
- create a blog with helpful, valuable, how-to blog articles
- Provide user-friendly content
- Offer useful guidelines and tutorials
Don’t Ignore The Product and Service Descriptions
So far, you’ve learned how to build a brand identity following excellent marketing practices. Now it’s time to learn how to write better product and service descriptions as well. Think of search engines as human beings. Or better yet, as your users. It’s said that a picture is worth a thousand words. So make it happen.
Step Up The SEO Game
Get more visibility of your website by implementing the basic SEO strategies for growth. Here are a few pro tips from us:
- Develop SEO keywords list
- Optimize title tags
- Optimize metadata
- Local research
- Include a physical meta data
- Inbound links
- Unique Content
- Social Media
Get visitors back
Guess what. You’re not the center of the world, and people might forget about you and your website, but that’s okay. Your job now is to use remarketing strategies. Put everything into action: bonuses, like free shipping, unique offerings, everything that motivates them to make that purchase.
Sometimes, promo codes, such as -25% off the first purchase, is an excellent reason for them to move forward.
Improve Your Social Network
Are you maximizing the effect of social media? If not, what are you waiting for?
The social network is your best ally when it comes to building your traffic and turning prospects into customers. It’s time to step up the game in a fun and creative way and get more people to want and buy your products.
Use off-line Marketing To Promote Your Website
Create business cards, show up at events, be present at places where your prospects might be! Use the moment to tell them more about yourself without being the pushy marketer and seller, of course. Just casually mention what you do and how your product is effective, what makes it unique, and what people think about it.
Better yet, if it’s something that could be brought easily to an event, for instance, a small item, show it to them! Before you go home, pass out a few business cards with your URL. You never know who might be interested in your product!
Get a Website That Works for You
Make use of cool built-in features and integrated website platforms. Such tools are microblogs, SEO, templates, image galleries, calendar, web stores, and blogs, etc. That way, you can start off on the right foot and accentuate social sharing. But most of all, focus on a working, and an easy to navigate website. If there are problems, you will lose money and clients, because you won’t be able to make people stay and browse for your products. You see, nobody wants to waste their time online when the competitor’s better-looking website is just a click away.
Guest blogging
Guest blogging is another useful tactic you should use to drive more traffic to your website. In return, you can get backlinks, more referral traffic, brand awareness, which is something to start with and build on in the future. Also, if you can find more websites that are okay with guest blogging, don’t miss the opportunity to shine! What’s more, maybe they’ll be just as interested in guest blogging. If you’ve got no idea how to do it, here’s a simple way to go: use content explorer. It’s a super useful tool that allows you to enter a word or a phrase that you can consider relative to your niche.
Be On Quora: Answer Questions
Today, Quora is one of the best ways to find answers to pretty much everything. It’s a very successful and popular Q&A website that allows people to communicate with one another, ask questions, etc. In other words, you can respond to such existing questions regarding your niche, help people, build yourself as an authority, boost your brand image and generate more traffic in return! It would be more than enough to answer questions about your niche every now and then. Eventually, you’ll see an increase in your traffic. Better yet, you can even start generating more traffic than ever before by being helpful. Wouldn’t that be great for your business?
Search for good questions
Alright, answering questions is important, but not as much as asking questions. It’s essential because you need information for similar products like yours. In order to grow and provide better experience with your product, you need to know its strong and weak points. Ask people what they like about a product and what makes them not want to use it. That way, you can see what you’re missing out on and try to make your product look better and be better for people.
Appear on podcasts
Believe it or not, about 44% of the American population regularly listens to podcasts about everything, from marketing to hairstyling tips to makeup. Podcasts are now one of the best ways to find audiences – listeners who could also become customers. For instance, brands like Drift don’t neglect the benefits of podcasts, so they regularly come up with cool topics for discussion and attract a whole lot of listeners.
But don’t think that creating a podcast is an easy job. It requires good preparation, equipment, writing, editing skills, etc. If you’re short on resources, you’d better use some other strategy. One more thing: most podcasts invite guests because they can attract many listeners. But as we all know, having famous people on board could be an expensive game.
Make videos that RANK
To make it happen, you’ll need to know the SEO basics and a few other marketing tips, such as:
Proper keyword research: content is king, so don’t focus on providing volume but good, valuable content. To get a good idea of what ranks and what doesn’t, use free tools, such as Keywords Explorer or the YouTube keyword tool.
Search intent: know the trends and what people are interested in. If people want ice cream, but you offer them pizza, you will not get their attention. Yes, it’s just that simple! Search intent is the main reason why somebody searches for something. So, to figure out this intent, you have to know the strongest keywords for this inquiry and its top 3-5 versions.
Engagement rates: it won’t happen by posting boring videos that do nothing but drive away your users. Focus on building a hook for your users. A hook is something exclusive: a promo code, a discount, a one-time offer, something like that. This is a strategy that will certainly improve their engagement rate with you.
On-page optimization: back to the SEO basics. Well, you can’t really go without it. So, in order to nail the perfect on-page video optimization, make sure to include tags, thumbnails, target keyword, proper description. Finally, make the thumbnail eye-popping.
Conclusion
To sum it all up, focus on building a friendly website that is easy to work with. Start using SEO practices and experiment with different social media channels (Facebook, Instagram, Google, LinkedIn, YouTube). Of course, it all depends on the product you’re offering. But overall, think about the users, your prospects. Make the user experience great for them, make appealing offers, and don’t give up if they refuse to buy the first time. That’s when the power of remarketing kicks in.
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