The most common definition of an infographic describes it as a visual presentation of information and data.
By combining text, images, graphics, and, more recently, video, infographics are an effective tool for presenting data and explaining complex issues in a way that can lead to quick understanding and understanding.
Infographics can present complex data concisely and comprehensively. When done right, they tell the story of the data effectively by making the information easy to digest, learn and engage.
Good infographics should be focused on a clear idea of the target audience and what the main message will be. Start with a strong headline to grab attention, and then develop a quality piece of content from there.
MIT researchers conducted a visual inspection to determine how people process information. They have found that great stories are the key to building a strong audience.
Importance Of Infographics in Your Content Marketing Strategy
1. Infographics catch the eye
90% of the information that is transmitted to our brain is visual, so people are attracted to what is visible and it attracts their attention. Infographics grab your attention, and by using graphic design to draw you into the “story,” they grab your attention, which is the goal of all content marketing.
2. Infographics make information understandable
Visual information is processed more efficiently by our brains than written information. It has been reported that visual information is processed 60,000 times faster than written information.
3. Infographics cut through the noise of the internet
Similarly, people are attracted to facts, figures, and statistics. Combine them with attractive graphics and you have a persuasive tool that will help your content stand out online.
4. Infographics are highly shareable
They are an effective way to spread information across multiple social media sites. Infographics receive triple the amount of likes and shares on social media than any other type of content.
Here’s a snack-size example of a shareable infographic that summarizes Ann Handley’s book Everybody Writes.
5. Infographics increase brand awareness
You can include your logo, website address, and other contact information in your infographics, which is a great way to showcase your business and increase awareness. Branding is a unique art.
Use Of Infographics to Boost Content Marketing
Infographics are a particularly popular way for people to consume content because they are visually appealing and make complex information easier to read and digest. However, an infographic will only be effective if its content and context are appropriate to reach the target audience and provide the information they want and need.
1. Keep it straightforward
Straightforward infographics are the type of content we use all the time with many of our social media clients. I find it’s best to share information about a particular service, company facts, or featured products. They let the viewers have access to the main information without any distractions. Infographics can always be fun and exciting. To show creativity!
2. Update real customer stories
Focus on good storytelling as you generate good customer stories. A video case study focused on customer journeys and real-life stories of their positive experiences with your brand, product or service will bring out important features and benefits.
3. Explain complex concepts
Infographics are great for explaining complex business ideas or processes. Creators are forced to divide each idea into different units or levels, and the ability to visualize it allows the reader to better understand an idea or process.
4. Introduce the power behind numbers
Numbers are how we measure value, and their importance is often underestimated. Infographics are a powerful tool to show the power behind the numbers to a visual audience. We find that infographics are especially effective on fundraising pages, as evidenced by the high conversion rate from investors who have no offline connection to the brand.
5. Start from scratch
Don’t start with an infographic template and customize your message. Start with the blank screen. Be the first in creativity with your infographics. Use visual processing techniques. Your most important ideas should emerge as you look at the infographic, other related concepts. Try creating small, simple infographics instead of creating one big composite.
6. Focus on providing intelligence
Infographics are one of the most powerful tools marketers can use to convey complex data sets quickly and efficiently. Two of the biggest mistakes used in infographics are cramming too much information into one look and confusing the main points. When a laser-focused, simple, and visual infographic provides intelligence in the right way, its impact on engagement and recall is extremely high.
7. Make complex topics more digestible
Infographics have a variety of uses, but we think they work best when accompanying complex topics. When something has many steps, parts, or components, an infographic can be a good way to break it down into digestible summaries.
8. Enter the correct information
Business impact, customer solutions, research, case studies – the possibilities of using an infographic as a marketing tool are endless, but it is important to tell a story visually. Infographics with the right information that is clean and attractive will benefit your business.
Here’s a great video on how to create infographics using a tool like Visme.
Infographic Content Marketing Tips
1. Create a content group
You don’t have to handle everything yourself. Start taking responsibility for your content group and distribute that work effectively. Try to focus on this process.
If you haven’t already, create a blog and let your content team take care of it. However, make sure you prioritize quality over quantity when it comes to sharing stories.
2. Create a knowledge base
Try to include content based on data, case studies, expert advice, facts, research, statistics, etc. on your website. This will serve as a great source of information for your customers. This will help you build trust and brand value with the audience.
3. Guest posts
Referrals aren’t the only way to raise brand awareness. You should try to attract your customers directly to your website. Consider writing guest posts for other websites.
4. Create consistent content
Try to create content with consistent topics and keywords that are buzzing in the market.
5. Adapt blog content for social media
Try to manage and adapt your content for social media. You can also use interactive content such as calculators, quizzes, etc. This will increase the engagement rate and ultimately lead to higher conversions.
6. Create a social media marketing plan
Key steps to creating the perfect social media strategy for your business: post regularly, listen to feedback from your audience, start social media campaigns, and monitor posts from the past: see what works and what doesn’t, and change them accordingly.
7. Current customer feedback
Try to collect testimonials or hire clients for fact-checking. You can display them on social media, landing pages, and more. Being honest about your pros and cons with your customers will help you improve your online marketing strategy. This will ultimately help build customer trust in your business.
Summary
Infographics are a valuable tool for marketers who want to add value to their visual content marketing strategy. Anyone can throw in a bunch of product photos on their blog, but well-designed, research-backed infographics can take your content marketing to a whole new level.
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There is something about IG’s Ghia; each tends to catch the eye. TMI is definitely one issue because the concept is packing adequate data into an image without overwhelming readers or viewers. I like simple ones with a substantial but moderate list. How many facts or steps can one digest at once?