If you own a small business, you may find it hard to sustain your work in a world dominated by money.
Multinational corporations take up a fair share of the market, and competing with them is difficult due to the sheer capital they invest.
Rising on par with them using traditional means is unthinkable. However, there’s one marketing avenue where money matters less: social media.
Good content matters highly on social media; even small-budget marketing campaigns can lead to good results. Social media is an effective tool for reaching out to clients cost-effectively, and strategic marketing on the channel can boost your company’s brand recognition.
For example, if your business focuses on the Sunshine State and you operate out of the Gulf Coast, you can even hire experts for the purpose, such as this advertising agency in Tampa.
One platform that can have a major impact on your social media marketing is Instagram. It is estimated that there will be 1.44 billion Instagram users by 2025.
Given this traffic, Instagram marketing must be integral to your social media strategy. Here’s all you need to know about advertising your business on Instagram:
What Type of Content to Post
Social media marketing is mainly dependent on good content. You can execute a successful Instagram marketing campaign on a low budget, but only if you have good content.
You can post content on Instagram in two ways: on the stories or as a post. Images or small videos on Instagram will creatively highlight your brand identity, and you should accompany them with short captions.
Reels are another effective way to get your point across. Make witty and aesthetic reels, and keep your content light – Instagram is not well suited for text-heavy serious posts!
Instagram is primarily about posting audiovisuals, so focus on visually appealing content. Use captions only as a supporting tool; never make them your priority. If you have more information, give it out in the form of a well-designed infographic.
You should also only post your best pictures on Instagram; consider hiring a professional photographer for your Instagram photography campaign.
Instagram stories are yet another way to engage consumers. These are fleeting posts available for 24 hours only, and you should use them to engage with your clients and get feedback.
Try polls or open-ended questions on the stories to boost engagement, and don’t lose your creative touch. You can also attach links to your online shop or website in the story ads.
How Often to Post
You can post as little as once a week or as often as multiple times a day – what matters most is that you post quality content and maintain consistency.
Instead of making several posts a day for the initial week and then going on a long hiatus, schedule your posts at regular intervals.
Getting Noticed On Instagram
Instagram gives you flexible ways to reach your audiences. Consistently make both posts and stories, don’t ignore one for the other – you can often reach people who don’t check their feed often through stories and vice versa.
Promote a few of your posts and stories that exemplify your brand message. Mix up marketing posts with infographics and product photography that speaks for itself.
By using data analytic tools, you will soon find what type of promoted posts bring the highest conversion. Once you know this, you can mold your future posts accordingly.
Instagram has a big influencer circle, so you can consider getting a paid promotion from a local influencer.
Think of an influencer that is popular in your area and reach out to them. Collaborative relationships are vital to businesses, and influencer endorsements matter highly to the younger population.
Final Thoughts on Instagram for Small Business
Innovation is central to businesses: your social media content should be new, innovative, and engaging.
Small businesses can compete with big companies through social media marketing. One crucial social media platform to target is Instagram due to its sheer market size.
By posting engaging, quality content on Instagram consistently, you can give your business a considerable boost. Consider amplifying your social media operations to expand your small business’s outreach.
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