Law Firm Websites: A Complete Guide 2021

Whether you’re a lawyer, a legal business, or a web design firm that deals with attorneys and legal companies, one thing is certain: a law firm website is essential. A law firm’s website is what attracts new clients.

According to studies, the majority of individuals use the internet to find an attorney. Therefore, a potential client’s initial exposure to a legal firm is often through the website. As a result, it’s important that a law firm website design both meets current design requirements and looks great.

What Is the Purpose of a Law firm Website?

The following are some of the reasons why lawyers/law firms need a website:


Making yourself available to the world is one of the major reasons for having a website. People who were previously unaware of you or the solutions you offer may now contact you through your website.

Prospective clients can contact you by just pressing a button from the comfort of their own homes. As a result, a website would place you on the map.

Wide Reach

A website is hosted on the internet and is available to people all over the world. It is not a billboard in your neighborhood. As a result, having a website with a worldwide reach and attraction is one of the most significant reasons to have one.

If a foreign law firm wishes to outsource work to your country, they can contact you through your website. The information about the work and services accessible there would help them realize what sort of legal company you are and your specialization areas.

Increasing Trust and Credibility

“Consumer is King” in today’s world. If a consumer scrutinizes hundreds of reviews before purchasing a new product to be certain of their choice, hiring a lawyer with limited ratings is a risk of faith between the parties.

Because the party’s safety is dependent on the lawyer/law company, a good background check can only help a person make an informed choice and a better option to accomplish their objective.

Marketing Instrument

Websites are among the most effective marketing tools accessible to the marketing industry. And they are a critical part of marketing your law firm.

As previously said, it may expand a lawyer’s or firm’s reach to a larger audience. An effective internet marketing strategy leads to increased brand recognition. An appealing website with a user-friendly design, top suggestions depending on their problem, and a testimonials page can draw a large number of clients to the lawyer/firm.

What components should a law firm’s website contain?

Here are some of the key pages and components that every Law Firm website must have:

  1. Home Page

The home page is comparable to a high-street storefront. Newcomers should immediately understand who you are, what you specialize in, and how you can help them.

It should clearly show your firm’s name, logo, and primary mission statement, as well as an enticing message encouraging people to seek legal help. The remainder of the page should showcase the firm’s partners, accomplishments, credentials, and areas of legal practice. Finally, it is critical to provide obvious navigational links and CTAs to the site’s other essential pages.

  1. Services Page

The services page should include information about each field of legal practice in which you specialize, such as criminal law, family law, divorce, estate planning, and so on. If you provide a variety of services, the services page should serve as a lobby, with connections to unique landing pages for each practise area.

  1. About Page

Your qualifications, experience, and education will be listed on the about page. In addition, your company’s bio and headshot should be included on the page. It should also include information about your practice’s history, accomplishments, objectives, and expertise.

  1. Case studies

The case studies page should go into depth about the numerous successes you’ve had on behalf of your customers. This social evidence encourages new users to put their faith in you and hire you to represent them.

  1. Contact Us

Visitors to your website may use the contact us page to schedule a consultation or enquire about your services. It should have a contact form as well as information about when you will respond.

Suggested Reading: 12 Tips to Create the Best Law Firm Landing Pages

Law firm SEO: Essential for increasing traffic to your law practice’s website.

Unfortunately, simply having a legal marketing firm website isn’t enough—clients also need to be able to discover it readily online in order for them to find your company. Legal firm SEO is the key to ensuring that your website appears when potential clients search.

Search Engine Optimization is a broad discipline, but at its core, it is the practice of generating traffic to your law firm website by improving its ranking in search engine results. Essentially, law firm SEO is employing techniques to guarantee that your website ranks well in search engines and is easily found.

The five basic steps for law firm SEO are as follows:

  • Produce excellent content.
  • Make that content is keyword-optimized.
  • Distribute the content of your website throughout the internet.
  • Establish and manage your legal firm’s internet reputation.
  • Keep up with technological concerns.

While you can certainly do law firm SEO on your own, you can also hire an SEO professional. Search Engine Optimization may be time-consuming. It is always changing—investing in a professional can save you effort and money over the long term, as long as you know what steps to take when selecting a law firm SEO expert.

Enjoyed reading the  blog? Sign up for our monthly newsletter to receive marketing news and advice.

Dan Toombs
Follow Me
Latest posts by Dan Toombs (see all)

Something to add? We welcome your comments below.

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Join our email list to receive the latest updates.

Affiliate notice: Some of the links on this site are affiliate links. We only promote products we have tried and love. We may receive a small commission if you click and buy.

Skip to content
Share via
Copy link
Powered by Social Snap