Social media marketing continues to grow and take the world by storm as over 90% of American businesses participate in the practice. When many people think of social media marketing, their minds often go to the likes of Twitter, Facebook and Instagram.
However, one platform that is very underrated in the space is Linkedin. It has over 700 million users from hundreds of countries. This large number of users gives it a lot of value for companies looking to market their product or service.
But if you want to market successfully on LinkedIn, you need to be aware that it is a little different than some of the other platforms. Because of this, the marketing strategy used on the platform will be a little different as well.
With that in mind, let’s go over a few tips when it comes to building your marketing strategy on Linkedin.
Don’t Be Afraid to Step Out of the Box
When many individuals think of LinkedIn, they often think of a buttoned-up platform that is all-business. While it is certainly more professional than some of the other social media platforms out there, that doesn’t mean there isn’t any room for fun. You still need to engage with your audience in order to build your brand and grow your following with exciting content.
In particular, there is a growing demand for video content on the platform. As a result, it is a good idea to learn how to make great LinkedIn video content.
Videos are often more engaging than text posts. Because of this, having some videos on your page is a surefire way to keep people’s interest and attention for longer periods of time.
Create a Strong Company Page
Perhaps the most important part of your marketing on LinkedIn is your company page. It is the first place many potential followers, customers or clients will visit, and it can craft their first impression about your company.
Because of this, you should put a lot of time and work into it. Your company page should feature all pertinent information about your company, from your products and services, to your team.
The page should include a link to your site, your logo, your mission statement or values, as well as well as other things to boost the professionalism and credibility of your company.
After a quick visit to your company page, people should have a good idea of what your company does, what you stand for, and how you can benefit them.
Also, don’t be afraid to check out the company page of your competition. While you should never directly copy anything, checking out what they are doing can be a good way to get some additional inspiration.
Put Out the Right Content
As in any sort of social media marketing strategy, the content is king. The success of your marketing will depend on the type of content you create and how far it can reach. The type of content that is most popular and generally performs the best on the platform includes how-to articles, trends, and thought leadership from high-level executives.
Also, as we touched on earlier, don’t be afraid to get a little more creative with the content you produce and put out into the world. Of course, make sure it is still relevant to your company and your brand. Tons of off-brand content can potentially confuse or even upset your loyal following.
More often than not, creating and growing a business page on LinkedIn can take quite some time. So, it might be a good idea to use social selling professionals like Social Selling Coach (one of my favorite options) or others, that will help your business to get noticed on LinkedIn in no time.
Whatever kind of content you put out, be sure that you are consistent. If you go from posting daily, to monthly, your following is likely going to be confused and many may even unfollow if your posting is all over the place.
In conclusion, we hope this blog post has been able to help you build out your marketing strategy on Linkedin.
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- How To Build Your Marketing Strategy on LinkedIn - August 8, 2020
- How Public Relations and Social Media Work Together - July 27, 2016