Video is shifting and shaping today’s digital marketing world. Creating marketing videos is no longer just an option for businesses—it’s imperative.
Consumer demand for videos is rapidly increasing, and 54% around the world claim that they want to see more videos from brands and businesses. For brands to reach their audience in a language they understand and appreciate, videos are the way to go.
People are watching more videos on their computers and mobile devices. In fact, more than 500 million hours of video content is consumed on YouTube daily, and over 100 million hours of videos are watched on Facebook per day. Those are just two platforms. Don’t forget the other video sharing sites, social networks and online streaming applications.
However, getting on the bandwagon is no easy feat. Creating a marketing video isn’t as simple as tapping the “record” button and uploading a video file. There are important factors to consider before creating a marketing video such as the target audience and buyer persona, brand personality, brand message, brand story, type of video content, and the platform where you need to place your video.
This infographic outlines 7 key steps in creating a marketing video that helps businesses reach its target audience and get their brand message across. By following these steps, marketers can be sure that their video marketing strategy is on the right track. Indeed, videos are powerful marketing toolsand may be the crucial strategy that any business can ever implement.
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