Effective marketing can be the deciding factor between success and failure for a business. Using the right marketing strategies is key for bringing in the right users to your website. Whether you’re just starting out or have an old, established business, there is always room for improvement in your business’s marketing.
We were recently rated one of the best moving companies in 2020, and we think our marketing falls right in line with the level of service we provide. To help your moving company achieve the same results, these are the marketing strategies we suggest that are sure to generate great results for your company. There are many commercial movers out there – you need to make sure you stand out from the bunch to convert your traffic into customers. Follow these marketing tips to do just that!
Clear and responsive website.
Think of your website as a storefront. It is the very first thing people will come across when they are looking for commercial movers, so make sure it contains all the information they need to help them make the decision to hire you. Your website should be easy to navigate, your content should be concise and SEO-friendly, and your template should be responsive to accommodate different devices.
Engage on social media.
Online marketing is incomplete without social media. Claim your accounts on Facebook, Instagram, Twitter, and Pinterest. Post new moving company deals and promotions. Share testimonials and helpful links. Post consistently and engage with your customers. Loyal customers love to hear from you and spread the word about your business.
Advertise your moving company with Google Ads.
Google Ads is an excellent tool for marketing your moving company to the right people. You can select the demographics of your target audience, like zip code, age, income, etc. For example, if you’re a Moving Company in NYC, you can choose to have your ad displayed to anyone who is searching for local movers in NYC on Google.
Ensure your contact information is up to date on all platforms.
Go over your website from time to time and update any statistics or information that may have changed. Add new pictures and testimonials. If your office address, email address, or contact number has changed, update them ASAP. You don’t want people to visit your site and be put off by broken links or outdated information.
Blog about topics related to moving and storage.
Having an active blog is a proven method to generate more traffic for your website. You can provide tips for packing, organizing, and moving to your customers. You can describe the hurdles of moving in the area your company is based in. The possibilities are endless. Write fresh and SEO-friendly content for your website and people are sure to benefit.
Place yourself on Google Maps.
Google Maps is another great tool for advertising your company. People who come across your moving company on Google Maps can see your profile, website, photos, customer reviews, and directions. You can share the latest deals and promotions related to moving and storage on Google Maps as well. Just ensure that all information is updated regularly – you don’t want to lose out on customers because your phone number changed and you forgot to update it on Google Maps!
Follow up with your customers.
Once you’ve completed the job for a customer, don’t let it end there! Request a testimonial for your moving and storage services. Share your social media pages with them so they know to follow you for future promotions and deals. Offer incentives for referrals – give discounts if they refer a family member or friend to you. Convert your one-time customers into lifelong loyal clients for exponential business success!
We hope you found these marketing strategies useful. Which tip would you add to the list? Leave a comment below to let us know!
Enjoyed reading the blog? Sign up for our bi-monthly newsletter to receive marketing news and advice.Follow me:
- 7 Top Strategic Marketing Actions for Moving Companies - April 3, 2020