How To Improve Your Business Online Presence

Taking your business online is a clever move to increase brand awareness and profits.

Different online platforms offer opportunities for entrepreneurs to reach their target audience without needing to visit a physical store. Customers will know about your products and services by browsing through your website and asking pertinent questions by email, phone call, or online chat. This is why you must have an easy-to-navigate corporate website with all the vital content you want to convey to your target clients.

Although the online industry has become more competitive than ever, this does not mean that you can’t compete with established enterprises.

With a high quality website design, your start-up company can have a functional website that can help you generate more sales.

Here are seven ways to boost your web presence today:

1. Create a professional corporate website

A great start when launching your web presence is to have a well-made website that highlights your products and services. Hiring a professional to build your corporate website or plan your website redesign is your best option to ensure that it is created or updated expertly.

Here are the four fundamentals of a well-designed site:

Visual

Site visitors will judge your page by how it appears. Images, color combinations, and correct grammar must be taken into consideration. Careful attention to detail is a must in order to have an attention-grabbing website.

Content

Content refers to the images, text, and audio you present on your site. Everything must be fresh and evergreen to keep your audience engaged and well-informed.

Whenever someone reads or views your content, it will have a massive impact on the overall performance of your site, thereby enhancing your online presence.

Clarity

You must clearly communicate the message you want to convey to your target audience. Your website visitors will most likely leave your page and look for another resource if they encounter inappropriate images and a bunch of jargon. Thus, your messages must be in line with your brand value, mission, and identity.

Generally, site visitors will stay on your page for 10-15 seconds before checking out another site. Therefore, you must grab their attention immediately and engagingly convey your message.

Responsiveness

Web users are using their mobile devices with increasing regularity to surf the Internet for their needs and wants. With responsive web design, your site can be viewed and explored on smartphones and tablets easily. This can then lead to a higher ranking in search results, and better leads and sales.

2. Optimize your website

Optimizing your site will make it easier for potential clients to find you in search results.

Search engine optimization (SEO) is the crucial work applied to a site to make it visible and ranked well by search engines. Investing in this professional service will make your website appear higher in the search results in case your target clients look for anything related to your niche.

Keywords are SEO building blocks. These are words or phrases that are related to your business. These should be present in your site content to boost your rankings. Choose at least three keywords people would search for typically that can lead to your page.

SEO experts are valuable resources for keywords that are best suited for your company, whether your business is just starting or considering expansion.

3. Be active on social media

Social media sites like Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn are excellent platforms to enhance your online presence. Creating a buzz on these platforms will get web users talking about your enterprise.

Here are tips to improve your SEO through social media:

• Increase your number of quality followers
• Share content through external inbound linking
• Use relevant keywords and descriptive titles
• Use strong anchors like infographics, photos, articles, and videos for your posts
• Allow users to share your posts

4. Use paid search advertising

Pay-per-click ads are an effective way of driving traffic to your site. You have to pay for display ads that will appear in the search page sponsored results section.

Paid ads can instantly boost brand awareness because most consumers choose to click on Google Ads whenever they buy items online. Make sure to use search terms and keywords that are highly specific to your brand because general keywords aren’t effective in this type of ad campaign.

5. Guest blogging and email marketing

Guest blogging and email marketing remain effective when growing an online presence.

Submitting guest posts as a blog writer will help boost credibility and increase site traffic. Providing content linked from your page to an established website will attract more viewers. If readers enjoy your blog, they will most likely revisit your site, follow your social media accounts, or sign-up for your newsletter.

Email marketing can help you gain loyal customers. Categorize your lists into new subscribers and engaged customers, create customized messages, and send the emails. Then analyze your data to know which strategy works best and what needs modification.

6. Develop an authoritative voice in forums

Online forums are great places to reach your target customers. This is a platform where members have dialogs and post queries, messages, and answers.

Joining in relevant forums will allow you to post content, engage in discussions, answer questions, and promote your business. This may take some time, but you can benefit greatly once you position yourself as an authoritative leader.

7. Create a profile on local directory listings

Creating a profile on local business directories with a link to your site will boost the possibilities of being seen by potential customers.

Directories like Google+ Local, Yelp, Yahoo! Local, and Yellow Pages will direct site visitors to your site. Since indexes for local businesses utilize shared data, you can get a higher rank in local searches if you create a profile on plenty of directory listings.

Building an online presence does not happen overnight. It takes time for potential customers to find you, communicate with you, and trust you. Your online presence must be strong to ensure business success.

Enlisting professional help is a smart investment because expert web services can make your brand more prominent in the online world, resulting in higher profits. Take advantage of today’s digital technology, and contact a digital agency to boost your online presence.

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Stuart Harris

Creative Director at Yellow

Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner and advertising company working with progressive businesses to build bold, meaningful brands.

Latest posts by Stuart Harris (see all)

• How To Improve Your Business Online Presence - July 22, 2020