Back in the days, when google algorithms were simple to understand, it was straightforward for a business to be found there. There was no need to understand technical aspects like the hundreds of ranking factors Google now has in place, which can influence your site’s ranking. That has completely changed.
Today, it’s a sea of never-ending changes occurring within the digital world (the Internet) in which we marketers now work and play. There are “n” number of ways to market a business and draw new customers.
Many newbies constantly chase new tactics to gain an online marketing edge over their competitors, while there are veterans as well in the digital landscape who are conscious about the selective methods which have proven to work in their favor.
The vital difference between the techies chasing the hottest tactics and those who understand the mechanism of marketing and customer acquisition is that the latter know that core principles do not change.
The core principles of marketing will remain the same, whether we talk about online or offline mediums. Marketing truths are universal, and they have been governing the real essence of customer attraction since their inception.
To back this statement, take a simple example of a tried and true business tactic. A customer receiving a complimentary gift is very likely to buy something in the future from your business as opposed to someone who did not receive anything.
Consumers feel an obligation to buy something, and it is known as the reciprocity principle.
In the digital age, the principles are the same, but somehow, the tactics have taken another form.
We are about to mention the absolute fundamentals of online marketing. These rules will help you to make your business a selling machine before you opt for digital marketing services.
Genius Strategies to get online attention from your customers
Create A Blog And Post High-quality Content Regularly
If you are serious about engaging your customers with your business website, you need to start a blog for your business. The blog is a key pilot that drives significant traffic on the internet.
Rand Fishkin, the founder of marketing company Moz.com, shares his own story and says that it was the blogging idea that turned a family-owned unknown business into global sensation.
Blogging is a long term approach, and it is not going to give you returns overnight. Entrepreneurs need to embrace this evergreen tactic as soon as possible.
Creating high-quality content in any business niche is a great idea as it has the ability to continue generating traffic to your site. Blogging also helps in building a brand authority and recognition in our digital ecosystem.
Brand authority transforms into visibility and sales. Blogging is the most preferred technique to boost organic search rankings. It influences SEO and turns your readers into customers.
If you are serious about attracting new customers to your business website, you should learn about and embrace blogging and content marketing.
Free offers are the magnets that attract consumers to your brand, and you get a chance to furnish your products. Free giveaways can lead to customer acquisition with the help of a successful online marketing plan.
Free offers open the gates of the sales funnel and gradually customers can explore other products and services. However, rendering a free offer is not a cakewalk. Many take this tactic lightly, and in many cases, it backfires.
It is essential to understand the dynamics of a place where you are going to launch freebies. Keeping the demographic condition in mind, tailor your free offerings.
It also depends on how strategically you build your sales funnel, and this method determines how your consumers will move quickly towards other products and services.
Social Media Marketing
Social media is a value tool for business owners, especially entrepreneurs. The dynamic changes in algorithms of social media channels like Instagram and Facebook have not stopped business owners from leveraging respective platforms to evolve their business.
Social media marketing (SMM) is a truly effective way to gain exposure for any niche.
However, it is easier said than done, and truly dominating social media can take on different looks and is actually quite challenging. There is no single, definitive recipe for establishing a business-boosting empire via social media.
There are various ways methods you can use. One such method is focusing on Instagram influencers. These are Instagram users with high numbers of followers who have built a level of trust with their following. An influencers’ audience will often view recommendations by their favorite influencers as high-quality recommendations, resulting in them purchasing your products.
No matter what track you choose, social media is a great way to sell your business products and services to different demographics.
Keep in mind, Rome was not built in a day. If you decide to use social media, you need patience and perseverance to make it pay off.
You, as a business owner, should be an effective communicator and frequently reaching influencers to pitch your brand and asking for guidance as well.
Consistency is the key, and this mantra will engage various customers with your brand.
If a picture is worth a thousand words, just imagine how many words a video is worth!
Video marketing is a powerful tool to engage customers interested your products and services. Creating quality video content and promoting it via platforms like YouTube, Facebook, Instagram can help your product grab some of the spotlight.
Product overview video example from Fisher Price
Once you have the video content, you can create articles and other content on your website and embed the videos to add substance. Video can also increase the amount of time site visitors stick around your site, and prospective customer who’ve watched videos of a product or service are often more likely to buy.
As with any type of content, make sure the video you product is relevant to your target audience. Nobody likes irrelevant content. Relevant content leads to new customers and a spike in your business ROI.
Marketing strategies stand a much better chance of working if they are implemented tactfully. In the pursuit of trending ideas, please do not forget the core tactics that will take you across the finish line.
Understand the demographic conditions and then apply your strategy. Most importantly, learn to build patience with core techniques, and we assure you that these methods will not disappoint you in the long run.
Take a leap of faith with these strategies and see your brand establishing authority amongst masses.
Which techniques did you like the most? Comment below and let us know.
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- Master Strategies to Get Online Attention from Your Customers - February 6, 2020