Overcoming the Hurdles of Choosing a Brand Name for Your Startup

Choosing a brand name for your startup is no easy task. There are many factors to consider, from the practical to the emotional.

But with a bit of thought and creativity, you can come up with a name that perfectly encapsulates what your company is all about.

Here are 15 tips for choosing a great brand name for your startup:

1. Keep it simple.

The best brand names are short, sweet, and easy to remember. Avoiding long, complicated names will make it easier for people to talk about your company and spread the word.

2. Make sure it’s relevant.

Your brand name ideas should reflect what your company does or represents. For example, choose a name that conveys this if you’re selling eco-friendly products.

3. Avoid using made-up words.

While creating a new word for your brand can be tempting, it’s often best to stick with something that people are already familiar with. This will make it easier for them to remember and pronounce your name.

4. Consider your target audience.

Who are you selling to? What kind of image do you want to project? Keep these things in mind when choosing a name for your company.

5. Brainstorm with others.

Get input from friends, family, and employees on what they think would be a good name for your business. The more ideas you have to work with, the better.

6. Do your research.

Before settling on a name, do a thorough Google search to see if someone else is already using it. You don’t want to choose a name that’s trademarked or copyrighted accidentally.

7. Get feedback from customers.

Once you have a few potential names in mind, test them out on your target audience and see what they think. Their feedback can be invaluable in helping you make a final decision.

8. Make sure the name is available.

In addition to checking for existing trademarks, you’ll also want to ensure the domain name is available so you can build a website under your brand name.

9. Consider the long-term.

Your brand name should be something you can see yourself using for many years. Avoid names that are too trendy or specific to a certain period.

10. Keep it unique.

With so many businesses out there, choosing a name that sets you apart from the rest is essential. A unique name will help you stand out in the minds of potential customers.

11. Make sure it’s easy to spell and pronounce.

You want people to be able to talk about your company without struggling with how to say or spell its name. Keep this in mind when making your final decision.

12. Avoid using initials.

While initials can be an excellent way to keep a name short and sweet, they can also make it difficult for people to remember. If you go with initials, make sure they’re easy to pronounce.

13. Consider the visuals.

How will your brand name look on a business card or website? Will it be easy to read and remember? Keep these things in mind when choosing a name for your company.

14. Think about the future.

As your business grows, will your brand name still make sense? It’s important to choose a name that can adapt as your company evolves.

15. Get professional help.

Consider working with a professional branding agency if you’re having trouble settling on a name. They can help you come up with a name that’s perfect for your business.

When naming your startup, there are many things to consider. But with a bit of thought and creativity, you can find the perfect name for your company. Keep these tips in mind, and you’ll be well on your way to success.


Choosing the right name for your startup is important. It should reflect what your company does, be easy to remember and be unique. Brainstorm with others, do your research, and get feedback from customers to make sure you choose a name that’s perfect for your business.

Karen Anthony
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1 thought on “Overcoming the Hurdles of Choosing a Brand Name for Your Startup”

  1. Keeping it simple is powerful branding advice Karen. Many entrepreneurs slam into hurdles by making the process complex, adding layers, difficulties and stress to the event. Pick a brand name easy to picture and aligned with your business and blog. Move on. No biggie. Ultimately, your reputation determines your brand far more than a specific name.



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