Content Marketers and SEOs haven’t always been the best of buddies. But, in recent times, it’s become clear that without one, the other is destined to fail.
Recently, I took some time to chat with Sean Sullivan, host of the Converge Coffee podcast (you can click to play the whole conversation at the end of this article). We discussed the topic of SEO and content and how the two can work together to help you build your own personal brand as well as drive awareness and authority for your business.
Building a personal brand
Creating great content can really improve your personal brand by expanding your online presence beyond a simple resume.
When someone looks you up online, what do they find? If they find nothing – or worse, if they find a bunch of negative content – your brand will take a hit. Your career opportunities will take a hit along with it.
To ensure that you have a positive presence online to give a boost to your brand and to your career potential you need to focus on a strong presence with high-quality content, optimized to appear high in search.
A solid presence can lead to things like speaking engagements, outreach from recruiters and even the ability to monetize your blog or other website presence.
The relationship between Content and SEO
During the podcast episode, the topic of the connection between content and SEO was a consistent theme.
Without one, the other doesn’t stand a chance.
Think about link building, for example. If you build super high-quality content, you can much more easily gain organic backlinks.
Take some time to research what’s out there on a subject for which you want to rank. Find the best piece on the subject and then make something that’s ten times better. Determine what the content is missing, where there are gaps, and then fill in those gaps.
Create a piece that goes far beyond the “best” piece out there, and you stand a great chance of gaining backlinks. Do some outreach to quality sites you want a link from and reach out with a pitch to the editor. You won’t always win a link, but you stand a solid chance if you have the best content on the market.
Those links you earn will then give a boost in search rankings to your content. Thus, the two go hand in hand.
The connection goes far beyond just link building, so it’s critical that we no longer look at content and SEO as completely independent disciplines but start to instead look at them as interdependent and almost being part of one larger discipline.
The power of relationships
Building the right relationships can really help give a boost to both your content and SEO efforts. The key is to find ways to give others a boost as well.
Look at building relationships with editors at key publications. Give them great content to help them boost their publications. Then share that content to help expose their brand. This will help you to get published more often.
It will also help you to gain great links when you get that amazing content.
The key, however, is to help others as well.
To learn more about relationship building, the connect between content and SEO and the value all of this can add to your personal brand, click the play button below to listen to the full conversation.