Would you like to become a marketer?
Well, it’s a very lucrative professional path with a great career outlook.
According to the Bureau of Labor Statistics, the demand for marketers is projected to grow at least 10% from 2020 to 2030, and about 31,100 new job openings are expected to appear every year.
Of course, to become a successful marketer, education is not enough.
You’ll also have to possess a set of qualities that will help you navigate your way through crises and challenges and learn from them.
What are these qualities?
Let’s take a look.
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As a marketer, you’ll constantly have to work on building a network.
This network will help you find new project opportunities, learn the latest news in the industry and niche, and monitor how your competitors get stuff done.
However, being a great communicator is not just about chatting with others and getting the information you need. It’s also about knowing how to explain certain concepts properly and prove your point.
That’s why, to become good at communicating and boost your marketing career potential, you’ll also have to become good at listening.
Learning and accepting the opinions of people around you means silencing your agenda sometimes as well.
Ask questions and let people express themselves, and you’ll be able to give more well-grounded reasoning when it comes to your statements.
No matter what your role, a marketing career involves tracking metrics and doing a lot of analytical work, so having an analytical mind is always a perk.
But what if you aren’t apt for it? Can you rewire your brain?
Sure you can, this ability is just a matter of practice. Here are some tips that can help you develop analytical abilities:
- Become an avid reader. Engage in mindful reading. After finishing one chapter, ask yourself questions to make sure you comprehend everything you’ve read. Analyze the concepts you’ve learned and think about how they can be applied in real life.
- Work on your mathematical skills. It doesn’t have to be advanced mathematics, your skills should be more inclined towards logic, but it will help you a lot when tracking metrics and drawing conclusions.
- Engage in brain games. It can be sudoku, crossword puzzles, or quizzes. There’s also a great app called Brain Test with multiple levels to exercise your analytical abilities.
Also, being analytical is about being observant. So, pay attention to your surroundings and try to analyze them from an objective point of view.
To constantly improve your skills and industry knowledge, you need to know foreign languages. It also increases your chances of getting into exciting projects overseas.
By the way, learning a foreign language can improve your analytical skills as well. F
or instance, if you decide to learn Japanese, you will also have to learn the logic behind this language, its grammar, phonetic system, and stylistics. Mastering any language also makes you more organized, as you’ll have to be consistent with your classes.
Good self-organization is an excellent quality to have for a successful marketing career.
Knowing at least one foreign language can also facilitate your professional path.
It makes you a more viable candidate fit for different teams, including the international ones. Such professionals are always sought-after.
While running a marketing campaign, you’ll have to put out fires everywhere. You’ll also often find yourself in crisis conditions when the stress levels will jump through the roof. All of this requires you to be a cool-headed problem-solver.
How can you become one?
Most marketing influencers say panicking won’t take you anywhere, and any crisis has a solution.
So, if you are a bit hot-headed and used to reacting to difficulties with emotions, you need to remind yourself that a sober-minded approach to a problem is far more effective.
When you adopt this attitude, it will be easier for you to look for and find the root of any problem. At this point, it’s also essential to remain objective and not let emotions deter your judgment.
A person good at problem-solving should also be able to look at one problem from different angles.
Here, you can also engage your communication skills – maybe someone from your team knows how to find a better solution?
And lastly, good problem-solvers always trust themselves. Otherwise, you’ll end up blaming yourself for the wrong choice, while it could be the only one appropriate in the situation.
So, we’ve determined that if you are looking to build a successful marketing career you should be a good communicator and problem-solver, have an analytical mind, and know foreign languages.
People aren’t always born with these qualities. Luckily, you can work on acquiring them as an adult if you commit to it.
Of course, if you’re used to something different, you’ll have to reframe your brain, but a dream of a successful marketing career is definitely worth it!
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