To produce quality videos, it is essential to define the format and use proper equipment. But relying on the right editing platforms is also necessary for creating great content. In the past, video and editing equipment could be quite pricey, but that’s no longer the case. Now, companies (and individuals) can do marketing quickly and affordably with limited staff and limited budgets. Here are some tips to help you product high-quality videos on your own.
First, let’s kick things off with a little background, just in case you’re unfamiliar with the concept of video editing.
What is video editing?
To really get the most out of your video, you can’t just shoot it and upload the content on YouTube. You need to spend a little time editing. So, what do we mean by editing?
Editing is the act of cutting out the bad parts of the video, enhancing the audio, dropping in visuals and adding in other types of enhancements. It is at this stage that audio and image problems are corrected. These efforts help to upgrade the final product.
How to start editing?
Start with understanding the video’s theme, the target audience, the language, the format and the placement channels. Use an editing platform that gives you working conditions. You don’t have to be an expert, just apply a bit of creativity.
Super-sophisticated options like Adobe Premiere, for example, are available, but now there are tons of great, more affordable options. There are even a few free options available that have some really excellent features.
If you don’t have the budget (or the expertise) to use a product like Adobe, you can try something like the free FlexClip video maker, which is intuitive and easy-to-use. And when you feel ready, move on to professional programs (as mentioned, they do come at a cost and a higher learning curve, so it’s not advisable to start with them).
There are lots of great video styles and types for you to choose from. Each one has a different purpose, and understanding your target audience and your objectives can help you determine which types work best for you. Here are a few types of videos you can consider creating:
Webinar – Widely used by companies to interact with the public and answer questions. Longer-form format and often live, but recordings can be made and sent out after the webinar via email or posted on your website or social media.
Vlog – Video recording of your life or the day-to-day of your company. It works like a modern diary. Typically provides insights and advice for viewers in a particular niche.
Video tutorial – Very popular on YouTube channels, it is a very cool style to show “how to do it”. This could be something like showing you how to upload a plugin to your WordPress site, show you how to setup your new tv, or even how to make crepe pancakes (or whatever your favorite food might be).
Video case study – Presents customer satisfaction with the efficiency of a company’s product or service. Great for allowing your target prospects to envision themselves working with you by seeing one (or more) of their peers working with you and succeeding.
Institutional video – Presents a company’s organization, history, infrastructure, product, and service to customers, partners, or employees.
Today, filming and editing a video can be accomplished using a computer, tablet, mobile phone, or smartphone. In years passed, you needed a high-quality video camera, nice lighting equipment and an expensive editing program. Now you can film with a phone (make sure it’s a newer edition) or even record your video on your laptop.
It is also important to have a good headset or speaker system to hear noise clearly. If possible, purchase a graphics tablet to make the process more agile.
Top editing programs
Most editing programs in the past were super complicated. Those are still available today, and they certainly have their place. That said, you don’t need an expensive editing software in today’s world. There are plenty of affordable, easy-to-use options. To find out which one of these options is the most suitable, nothing better than doing tests, looking for information, and listening to the opinion of professionals in the field.
Among the most popular professional programs are Filmora, Camtasia, Adobe Premiere, Windows Movie Maker, Sony Vegas, and iMovie. Some paid programs provide their free version to give that “taste”. Stick with the lower end versions until you find your production needs require more.
If you don’t have much technical knowledge of production and editing, you should focus your efforts using something like Flexclips. iMovie or wevideo. These programs are easy-to-use online video editors with great features for you to work with your videos. These options will often have templates available to allow you to more easily create quality video.
After editing, videos can be made available in different extensions, which vary according to the need. The most common are AVI, MOV, WMV, MP4, 3GP, FLV, and RMVB. Each has its particularity, but it is possible to modify the file using conversion software.
Platforms to allocate video
You can export your video to any of the following platforms: YouTube, Vimeo, Dailymotion, Facebook, Instagram, and Snapchat. Everything will depend on the purpose of the video and the audience.
Now that you know how to produce high-quality videos on your own, and it’s time to put these tips into action and create some high-quality videos?
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