It’s the time of the year when business sales begin booming.
Three mega-events just around the corner – Halloween, Thanksgiving, and Christmas, conversion rates increased, sales rising and the customer’s impulsive buying nature takes over control.
But wait, why are your sales going down despite the booming period?
Maybe you are not selling to the right customer? Or could it be that your message is not conveyed properly to the target audience?
The importance of language translation
Whatever the reason may be, you need to understand your consumer before pitching a product in the market. For any marketer, it is vital to translate the information into the native language. Your audience could be anywhere in the world, speaking different languages or even a variety of languages. If you don’t pay attention to these differences, you’ll find it hard to connect.
Since there are a vast number of companies providing a substitute product or service to what you offer, it is easy for the consumer to switch instantly. However, if you do want to retain a customer for a long time, you need to understand their language, convey the message accordingly, and keep their cultural preferences in mind.
To create a competitive edge in the global market, companies are always in need of hiring translation services. But why should you hire one? We have provided a brief list below that will help you understand the role of language on the success of products and sales.
- Customer is the king
What is the first and foremost rule of marketing? The customer is the king.
You need to make your customer feel valued and appreciated by the products you sell them. The product itself may not be the work of a genius (especially if it’s a perishable item) but how you deliver the message to buy the product (advertising) is what makes a difference.
So if your business requires you to communicate with your clients/customers, get in touch with them with a translator so you can reach them no matter what language they speak. Choosing a native translator will help you to overcome the language barrier and help you capture the nuances of the local area and language. This can help your customers better understand the product’s functions, pros, and cons from their perspective. After all, it’s the customer you want to impress.
- Cool marketing tool
If you think your sales were doing great before translation, then imagine if you localize your content according to the cultural references – oh my, the difference it will make.
Translating your content is a strategic move, and to localize your content, either website or documents, works as a marketing tool for the company.
The translator understands the culture better than anyone, as they are natives and have the required expertise – they are immersed in the culture and understand how to convey the information. Their work experience in a similar domain also makes them ideal for hiring purposes. Translated content will not fall short of the aim or goal you intend to accomplish.
- Globalize the brand
Translating the content into the native language opens new doorways for your brand to establish a reputation. Even brands need the confidence to grow and expand overseas. What better way is there than translated content?
A confident brand generates more revenue. However, to achieve this level of revenue you must adhere to the adaptation of the local culture and language preference. A translation company understands the value of the information you want to deliver effectively.
Therefore, to globalize the brand image you need to apply local strategies. The first step is to localize and translate the content. The rest will set into a domino effect. You need to make your consumer feel happy and wanted by the products or services you sell. So what do you think is a better option; a monolingual website or a multilingual one?
- Job opportunities
Did you know more than 68% of people are passionate about learning new languages? The language industry is wide and, therefore, using the right tone for the target market can either make or break the brand.
Since translation is a widespread concept in the global world, it also creates a large number of opportunities for linguists to provide their skills to companies from all over the world. Translators, interpreters, transcribers, voice-overs, etc. are just the tip of the iceberg. Linguists help businesses to grow and therefore expand the market value of the business as well.
The more the global or local brands hire the translation services, it diversifies the opportunities of employment for the translators too. Also, let’s not forget the effective business communication a company will have with the consumers daily.
- Benefit for the healthcare industry
The healthcare industry has the utmost advantage of hiring translation services. Healthcare units deal with multilingual patients regularly. Many researchers and doctors interact with each other with the help of translated documents or with the help of interpretation services; online webinars and seminars are arranged to share the latest upgrades in the medical industry.
Professional interpreters and translators have proven to be beneficial for pharmaceuticals, research and development, hospitals, medical institutes, and so on. So if you are dealing in the medical industry, a professional team of translators will prove to be a long-run benefit for the company.
Providing medical information in the top trending languages will benefit the regions and also the company too. Therefore, the healthcare industry has higher gains compared to a lot of other industries.
- Umbrella concept
One of the unique benefits of hiring professional translation services is that it covers all aspects of a company. Either its in-house information or out-bound one, translation covers all domains for a business. Translation and localization are not only limited to the products or services only. The company can use translators to create multilingual copies of research, in this case, if they plan to expand shortly it can prove to be a lot fruitful.
If your business module is dependent on translation a lot then it’s best to hire a translation service provider for the long-term instead of looking for cheaper options like freelancers. The quality of translation is far better and more professional than those of freelancers. So think of translators as in-house employees rather than outsourcing.
The business world will keep growing, so to stay put into the world of competition targeting more than just one language is a need. A business must be about the consumer but foremost it is about taking the risk and imitating the right tone and accent to the consumer, which cannot be done without a translator.
Enjoyed reading the blog? Sign up for our bi-monthly newsletter to receive marketing news and advice.Follow me:
- Why Does Your Business Need Professional Language Translation Services? - October 31, 2020