The Psychology Of Brand Awareness And Trust

psychology brand marketing

Building brand awareness and trust is not an easy task. The first thing businesses should understand is that customers relate to brands through their emotional connections with the company — via its products and marketing.

Do you know which psychological factors are most important to branding? We found that these five factors improve brand awareness and trust, which can lead to increased sales:

Not totally convinced? According to various studies:

  • Color improves brand recognition by up to 80%
  • 64% of consumers purchase a product after watching a branded video on social networks
  • 73% of people prefer brands that personalize the shopping experience
  • 94% of customers are likely to show loyalty to a brand that offers complete transparency
  • Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation
  • 89% of shoppers stay loyal to brands that share their values

The following infographic, 5 Psychological Factors of Brand Awareness and Trust, offers suggestions you can use to tap into these factors to gain the brand awareness and trust that lead to consumer loyalty — and, ultimately, increased sales. Our recommendations are general in nature; the intent is to be applicable to a wide range of organizations, business types, and products.

It’s time to get your head out of the hard data and get inside your customers’ heads, instead!

This infographic was created by Crestline, a provider of custom PPE

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2 thoughts on “The Psychology Of Brand Awareness And Trust

    1. That’s a good point. It’s something you can easily do, as long as you really understand your audience. If you don’t know the “who” and the “what drives them” part, it’s not easy to make the connection.

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