How to Plan for Expenses and Marketing Activity in Real Estate

For any new start-up, two things that can help in creating a solid foundation of any business are detailed planning and budgeting.

Before you even start planning a budget for your business, you need to have complete information regarding your personal expenditures as well as the expected business expenses. Another factor that plays an essential role in planning business expense is your marketing plan. The well-planned and executed marketing strategy will help you in generating potential leads which, upon conversion, would generate income.

Remember, generating a budgeting plan is just the beginning. Once the budget is created, you need to check and compare the results regularly. If required, make the necessary changes.

If you are planning to start your own real estate business, then start with having a plan for your expenses. Property business is commission-based. So, to run your business smoothly during the initial stages, having a budget and sticking to it is very crucial. There is no fixed income in real-estate. It all depends on the number of deals closed.

In the property business, cash flow is a must. In this line of business, you might earn a lot in some months, whereas some might go completely dry. This further makes money management crucial. To sustain the business in the initial stages, you must have enough cash flow for at least 6 months to up to 1 year. Hence, try to save as much of the money that you earned during the fruitful months as possible.

Planning a budget might take time. But having a budget and a detailed plan for expenses is very crucial if you want to create a successful career in the property business.

Below, we have discussed the steps involved in creating a plan for expenses.

How to plan for expenses:


The first and foremost step is to organize your finances. This involves going through all the financial documents. This includes bank statements, savings, investment details, personal expenses (electricity bills, credit card bills, etc.), and details of ongoing installments (if any).

This would help you in determining the amount that you will need to fulfill your personal financial requirements. Once you have prepared the spreadsheet of your personal expenses, you will be in a better position to state the minimum income that you will have to generate from your business.

Once you are done with your personal expenses, repeat the same process, and prepare a spreadsheet to calculate your start-up cost. Take your time and cover all the expenses overheads, including rent, taxes, electricity bills, travel expenses, marketing expenses, etc.

Spending count

Profit earned is the difference between the income and the total expenditure. The more the expenses the lower the profit margin will be. Hence, when it comes to profit, every penny that you spend on your business counts.

The next step is to calculate the expenses incurred every month. Avoid rushing to a conclusion. Take your time and try to focus more on accuracy. This accuracy would be highly beneficial in creating a more appropriate budget. Try to keep track of all your personal as well as business-related expenses.


Once you have created a spreadsheet for your expenses, savings, and income, it time to go for comparison. You need to consider your marketing and advertising expenditure, as well as the expected outcomes. Try to be as realistic as possible.

Once you have created your budget, you need to review it regularly. Compare the expected results with actual outcomes. In case of any significant variation, do a thorough analysis, and make changes in your budget accordingly.

Marketing Activity in Real Estate: 

Marketing strategies play a crucial role in the success of any business. The same applies to the real estate industry. If you are a real estate agent, how you promote yourself matters a lot. Having a marketing strategy is not just about promoting your business but also about forming a bond with your potential buyers.

Property business is highly competitive. Digitalization has transformed the industry entirely. Today, if you want to be a successful property agent, winning the viewer’s trust is vital. The marketing strategy executed by you will play a key role in winning the trust of your audience.

Key marketing strategies that can help you in running your business successfully are:

Identify the target market

If you want to become a successful real estate agent, then identifying your target market is very important. Try to identify your niche market. Once identified, study the market and buying behavior thoroughly.

This will help you in understanding the market as well as your potential buyers. You will get an idea about what factors are influencing the buyers, who are your competitors, and the marketing strategies used by them to attract buyers, risks involved, ongoing property prices, details of current and upcoming projects in your area, etc.

Create a website and use social media

Nowadays, if you want to attract buyers, having an internet presence is a must. This means you need to have a professional website for your business.

Similarly, having a social media presence can do wonders for your business. So, create an account on social media platforms like Twitter, Instagram, Facebook, etc. The best part of these social sites is that they are relatively less expensive but provide an opportunity to reach numerous potential viewers at the same time.

If you have the know-how about handling websites and social media channels, then you can manage them yourself. If not, you can always hire professionals to do the job for you.

Publish a real estate newsletter

If you are serious about establishing yourself as a successful real estate agent, then publishing a real-estate newsletter is worth your consideration. You can release the newsletter on a monthly or weekly basis. Make sure that your newsletter contains vital information related to your industry.

For example:

  • Current mortgage rates
  • Advantages of becoming a homeowner
  • Changes in property laws
  • Things to look while purchasing a property
  • Best financial options to buy a property

Your newsletter would be a reflection of your expertise and know-how about the market. An informative newsletter would not only be appreciated by your existing and potential buyers but would also help in building a positive image of your company.

Develop brand awareness

Brand awareness is all about positioning your company’s image in the mind of buyers. What your existing, as well as potential customers, think about you and your company matters a lot. A company with a positive image tends to get more business.

In the initial stages of business, developing brand awareness is crucial. The more people know about you or your company, the better it will be for your business.

Implement PPC Advertising

PPC (pay per click) advertising is another way to attract attention. By using this marketing technique, you can increase traffic to your website. You need to pay a small fee to search engine, but once your campaign starts picking up pace, it will be worth your time and money.


Running real estate business smoothly needs lots of planning. Finance and marketing are two crucial factors that can help running your business smoothly during its initial stages. Hence take your time to plan and develop your budget as well as marketing strategies. The more time you spend at the planning stage, the better it will be for your business.

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Curtis Schlaufman
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