SEMrush Product Review: The All-In-One Marketing Toolkit

SEMrush is top-notch and offers essentially all the tools you need to get your site in shape and to help you create optimized content. It really is an all-in-one platform. Whether you are an individual operator, a small business or even a large enterprise, there is a package that fits your needs.

The Pro Plan

This is the most basic of the available plans. It costs $99.95 per month, and you have limited access to 40+ tools. For businesses on a budget or if you’re working alone (like freelancing, for instance) this package has everything you need.

The Guru Plan

This option is $199.95 per month. This plan takes the Pro Plan to another level. A lot of the limits disappear and you have increased access such as triple the keywords to track, triple the pages to crawl, triple the social profiles for posting and much more. You also gain additional features such as historical data, branded PDF reports, calendars and other great tools. This plan is a solid fit for small to medium-sized businesses and marketing agencies looking to bring in tools to help their clients.

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The Business Plan

This is for the big players. The larger agencies or companies with huge, sprawling websites that need analysis and enhancement on a regular basis. E-commerce companies can benefit from this option as well. It’s going to cost you $399.95 per month, but it’s completely worth it if you have a large enough operation.

Excellent Dashboard Experience

The user-friendly dashboard and general ease-of-use associated with each of the tools is another thing that makes this platform truly valuable. All of the tools are listed on the righthand side in a vertical menu. Once you click on a tool, next steps are very straight forward For example, let’s take a look at the backlink analysis. Whether you are digging into your own site to analyze your own link profile or you are looking at a competitor’s domain to see what’s sites are linking back to them, all you need to do is copy and paste the URL and off you go. The result display as follows:

SEMrush backlink

Hugely Valuable Tools and Templates

Lots of tools try to use the “all-in-one” language to describe their platform, but that’s often a misleading statement. That’s not the case with SEMrush. This piece would be 5000 words long if I tried to cover everything, so I’ll just highlight a few of my favorite tools within the SEMrush platform below.

Site Audit Tool

Simply enter your URL and SEMrush begins crawling your website. It will assess the overall health of your site and provide you with insights into any issues that need attention. You also gain insights into things like the number of links to pages, the crawl depth, issues on specific pages and even a comparison of crawls so you can track progress (or lack thereof). Here’s a snapshot of the Site Audit dashboard.

SEMrush Site Audit Tool

SEO Content Template

This is hugely value. As you should know by now, quality content is very important to your SEO success. SEMrush helps make creating quality content easy. Using the SEO Content Template tool, you just need to type in a keyword and the tool will produce a downloadable document with insights and formatting suggestions to help you produce optimized copy. The document also includes ideas for sites you may want to target for backlinks and shows the top 10 ranking rival pages for your keyword.

SEMrush SEO tools

Listing Management

This costs an additional $20 per month, but it’s a very helpful tool in that the listing management tool allows you to distribute content to populate a huge number of potential listings. You type in some info about your business and the tool shows you how many sites you are currently on as well as how many you are not. You are then able to distribute the info about your business across all the listed sites with a few clicks. It saves a ton of time and can really help with SEO.

Wrapping it Up

I wasn’t sure about SEMrush at first. I’d heard all the hype, but I was hesitant to take the leap. Finally, I signed up for a free trial, and I was super impressed by everything the tool had to offer. I recommend this platform to my clients, and I use it myself. I recommend testing it out. The best part is, they have a free trial, so you can get started with no risk and test out all the tools. There are free trials for both the Pro and Guru plans. If you test out the platform, let me know what you think in the comments below.

Here is the link to the free trial if you want to get started. CLICK HERE.

(*Disclaimer: If you fall in love with the product and make a purchase, I may receive a small commission. That said, I only recommend products that I have tested and that I love myself and see huge value in using.)

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