As a small business owner, you are faced with what can seem like countless challenges and obstacles. It’s not easy carving out a spot for yourself and going up against much larger companies; it’s a rocky road and you need to be at the top of your game at all times.
Finding ways to be, and stay, competitive is essential, and learning how to reach out to potential customers in an effective manner will help the business to grow.
Living in a digitally-driven world, business owners are well aware of how important their online presence is. Showing up on the first page of Google Search Rankings is a must, and will help ensure exposure. One effective way to achieve this is to use Google ads.
But here’s the thing, it needs to be done in the “right” way in order to be effective.
So let’s break it down and examine how a small business can create effective Google ads.
Table of Contents
What Exactly are Google Ads?
First things first, if you aren’t familiar with Google Ads, these are advertisements that are paid for and that will be displayed in search results on Google.
So, why is that so important?
Well, did you know that approximately 2.3 million searches are conducted on Google each and every second of the day? That’s a staggering number and shows just how much exposure Google Ads can get.
Dissecting the Body of a Google Ad
The next step in the process should be to dissect the body of the Google Ad so you get a firm understanding of just how important each piece is.
A typical Google Ad will consist of three parts which are the headline, the display URL, and then the ad copy. Each one of these has to be flawlessly executed in order to be successful.
It’s for this reason that the role of a Google Ads consultant now exists, as there is a real science to putting together these ads. It’s well worth learning the Google Ads consultant lingo, though, before you talk to one!
Just How Important Are the Keywords in Google Ads?
The next question you may ask is just how important keywords are in Google Ads. Why even use a consultant or a specific service to help you determine the keywords to use?
The fact of the matter is that these keywords are what will help your ad to be seen by those interested in the service or product you are trying to sell.
An advert that doesn’t include relevant keywords is at best not going to be viewed, and at worst, going to be clicked on by people who aren’t part of your target audience.
Based on that, we can surmise that keywords are incredibly important. You can include different kinds of keywords (broad, exact match, etc.) in your ads, so it’s worth doing your research here.
Wrapping it up
It might sound simple, but it’s true: by creating more effective Google Ads, the company will enjoy better results.
Google Ads can come with a higher price tag than some other advertising options, but if you do it right, you can seriously lower your costs, thus allowing small businesses to take advantage and grab advantageous positioning in search results.
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