Small Businesses: Why Fit In When You Were ‘Born’ To Stand Out?

In order to differentiate your company from the other businesses, or we can say the competitors, you have to think out of the box.

Standing out in today’s digital world is more difficult now than ever before. Your competition is using the latest tools like AI-based solutions, project management tools, social media management, CRMs, and so much more to reduce the workload of both the employers and the employees.

Small Businesses uses these technologies to grow their business like never before. But now it is your turn to differentiate your firm from the others in the same industry.

If you have seen that most SMEs (Small and Medium Enterprises) tend to struggle and see slower growth than their deeper-pocketed counterparts, you may ask why and how can you change that? Let’s take a look.

Why Do Most SMEs Fail To Succeed?

Running a business properly is a challenging endeavor. Entrepreneurship is a risky undertaking.

If you don’t have the proper tools and processes in place to run your SME, then you will not be able to manage the operations of an organization and will not see your desired growth.

Here are four main reasons that affect the growth of small businesses. 

Financing Hurdles 

Financial hurdles are the primary cause that hurts the growth of the small business. It is by nature that small companies often do not have enough funds to properly maintain their operation.

And the general public is also not ready to invest their money in new startups. That’s why, due to the financial crisis, SMEs struggle even more to grow as they want. 

Management Tactics 

Ineffective management is another issue that affects the growth of the business. If you hire a modern workforce for your business, but you don’t know how to handle them, then you lack the management tactics needed to grow your business.

This can be the cause of things like lower retention rate of your talent, performance and disciplinary issues, and other problems. 

Inadequate Business Plan

A defective business plan affects the growth of your business. The prototype B-plan that shows the future of the company must be unique and offer direction that differentiates your business from others.

For example, a Small Business maintains the information related to its employees manually but not using hr management software that simplifies the work of the HR department. This is something that could have been addressed in the technology or personnel section of your business plan.

Start using this type of technological revolution to differentiate your firm from others. Think about all the things that could impact your business’ growth and incorporate sections in your business plan to help avoid any issues. 

Failure In Marketing 

Marketing tactics directly affect the profitability of Small Businesses.

If your marketing team is not efficient to get the business from the available leads for the company, then immediately change the team or give them sufficient knowledge about the business and how to do marketing adequately.

Training your team to keep them on top of the latest tactics and trends can be hugely valuable.

How To Help Your Small Business Stand Out From The Crowd

Differentiating your business from its rivals is essential for the enhancement of the profitability of the company. It shows the unique identity of the company and help implant that identity everyone’s mind.

Take Google as an example; they provide the best working premises to their employees. They provide go-carts, slides, and other attractive tools to refresh them.

This can lead to much happier employees, as Google has built a reputation as a challenging company, but a company that offers tons of perks if you do succeed.

The growth of your business depends on the employees’ productivity, and the performance of the employees depends on the satisfaction level of the workforce.

Thus, as an employer, you must have to watch over the happiness of the workforce. Following are the detailed notes on how to stand out your business from the rivals.   

Since Google is able to make this happen, they stand out from the competition. They attract the top talent, and this leads to a better reputation with the company’s end users. Think about ways your company can differentiate like this.

Obviously, as a small business you won’t have the budget to add go-carts and other crazy perks like that, but you can find ways to stand out and build a powerful reputation for your target market.

Differentiate Your Service 

Provide different service to your customer from the rivals. That attracts the customers toward your products and away from others. Think about what your brand offers as far as value that’s different than the competition.

Do you offer curbside pickup and your competition doesn’t? Or perhaps your services can be done in 24 hours where your competition takes a full week. Think about anything that adds value to your customers and promote that.   

Solving Customer’s Queries

Quickly solving the queries that arise on the customers’ end is essential; otherwise, in just a second, the customer switches their interest to a substitute product. Make sure your customer service team is responsive and innovative in finding solutions to your customers’ issues. 

Promoting Your Business Differently From Rivals

Differentiating your business via promotion can be done by modifying your marketing strategies. After introducing your ad to the public, if you found that the public doesn’t show their interest in your ad, then change your ad immediately.

That attracts potential customers and enhances the business. Look at what the competition is doing and find ways to make your ads or marketing stand out. Tell a brand story that really engages the audience and differentiates you. Be transparent and connect on an emotional level to increase loyalty. 

Powerful Offer And Guarantee 

Temptation really works in these streams. Provide the best offers to your customer and give them a guarantee of the product. That increases the trust level of the employees and sales of your company.

Trust is critical in driving small business growth and connections with your customers. And great offers can get people talking.

If you can give a 50% discount on your product without losing money, you can grab the attention of your market. You’ll bring in customers, and then once they are customers, they’ll likely stick around to pay full price when the need arises. 

Strong Business Culture 

Strong business cultures help you retain employees and customers for an extended period of time. The retention rate of the employees shows the goodwill of the company in a particular industry.

A rigid working environment with little to no recognition of your employees is not at all accepted by the employees. But the friendly and winsome working environment improves the retention rate of an organization. 

Showcasing your workplace culture, provided its a positive one, can also build a bond with your customers. 

Use the Right Platforms

Nowadays, companies use social media platforms to expand the reach of the brand name in the public’s mind. Companies are using channels like LinkedIn, Facebook, Instagram, etc., on a daily basis.

One these channels, you need to be active and engaged with your audience. Listen to what your customers and saying, and be sure to jump into the conversation. 

Be available on the right channels as well. Your audience will not be active on EVERY social media channel. So, you need to understand where they like to play online, and target them there. 

Surprise And Delight Your Customer

Take time to surprise your customers by going over and beyond expectations. You can offer a share of the company, a gift to them, shopping vouchers, or a holiday trip to the existing consumer. These types of practices retain customers longer and lead to increased loyalty. 


To stand out in today’s crowded digital space, you need to find ways to add more value and keep conversations going with your customers. To do this, you need to be thinking outside the box. 

Don’t just do what the competition is doing and follow the status quo. Thinking about what really makes your brand unique, and make sure to tell a story that conveys that. 

Taking the time to apply the above tactics will help you stand out and grow! 

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Meet Vara

2 thoughts on “Small Businesses: Why Fit In When You Were ‘Born’ To Stand Out?”

  1. Differentiating is a key to small business success, Meet. Standing out feels uncomfortable at first but leads to greater growth. Why be like others and average when you can be yourself and sensational? This is how I intend to live my life.


    • “Standing out feels uncomfortable.” That’s a great point, Ryan. Starting out promoting yourself or your business takes some getting used to for sure. Once you start rolling along, it becomes easier, and the results roll in.


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