Social Media Management Tools for Small Businesses

small business social media management

Small business owners like you often have to wear different hats and juggle different tasks. Being a social media manager is one of these many hats. It can be overwhelming to take on the different tasks in your social media strategy. You need to create engaging content, schedule posts, engage with followers, manage your growing community, and more. If you are aiming to reach your target audience and establish your brand, you need a good social media management tool to help you execute your strategy more effectively.

Choosing a social media management tool can be tricky too. There are plenty of options and most of them offer similar features. In this article, we focus on some of the most popular tools and their most relevant features for small business owners. We hope this can help you decide which tool to use. Let’s check them out!


Hootsuite is the all-in-one solution to social media management needs. In fact, it is the most used social media tool of Fortune 100 companies including HP, Starbucks, General Motors, and more. The app works with 35 of the most popular social media platforms. Users love Hootsuite’s clean and easy-to-use interface where you can manage all your social platforms in different tabs.


The bulk auto-scheduler is one Hootsuite feature that busy entrepreneurs will find useful by allowing you to schedule up to 350 posts. You simply upload a .csv file pre-filled with content to fill up your queue. Then you can see all your scheduled posts laid out in a calendar view and edit accordingly. Hootsuite’s powerful analytics will also provide you with very useful insights on how to better reach your audience.

Hootsuite has a limited free plan that includes three social profiles and 30 scheduled messages. However, advanced features like autoschedule and analytics are only available in the paid plans starting at $29/mo. Hootsuite can help you save a lot of time but there is a bit of a learning curve to using it, especially for less tech-savvy users.


If you need a simple and efficient post scheduling tool, you should consider Buffer. It connects to popular platforms like Facebook, Twitter, Instagram, Linkedin, and Pinterest. It is quite easy to use with a simple and straightforward interface. When you sign up and connect your social profiles, Buffer instantly creates a schedule for you. You can then upload your media and content and schedule for posting.

Buffer lets you connect to three social accounts in the free plan and eight social accounts in the paid plan. The tool also offers in-depth analytics with the pro ($35/mo) and premium ($50/mo) versions.

Buffer Dashboard

Sprout Social

Sprout Social is another all-in-one social media management service for top platforms Facebook, Twitter, Instagram, Pinterest, and Linkedin. Sprout offers all the tools you need to perform your SMM strategy: scheduling, analytics, social listening, and more.

The service shines best in its team collaboration features, which allow you to assign tasks to team members, allow team collaboration on drafts and lets you see team members view or reply to messages in real-time. Sprout’s social listening tools are also especially useful if you need to monitor your social channels for content that you can re-use or check your mentions for issues that you need to address. Pricing starts at $99/mo for a Standard Plan, which includes five social profiles.

social media management tool


If your social media strategy is focused on Instagram and Facebook pages, you should definitely look into Iconosquare. This service lets you publish visual content on Instagram, analyze in-depth insights, and monitor social channels. Small business owners love the easy to use scheduling feature that includes posting images and videos on Instagram and Facebook, as well as the popular Story updates.

iconosquare for instagram management

The social listening feature allows you to monitor up to 50 Instagram feeds or Facebook pages to find either inspiration for original content or content that you can re-use. Iconosquare also has a robust analytics dashboard offering in-depth and actionable insights. Pricing starts at $39, which includes three social profiles and two team members.

Which social media management tool should you use?

These social media management tools provide all the features that you need to execute your social media strategy. Your choice of tool will depend on the type of services that you need and your budget. The best part is all of these tools are scalable if you need more advanced features as your business grows.

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