The New Era Of Video Marketing

Video marketing in 2018

Ever wondered if a picture is worth a thousand words, how much worth a video will be, where you can store not only a moment but a whole story? Various brands have already realized the impact of this revolutionary concept and have been using videos to promote their content to the ever growing customer base.

A travel agency might use video marketing to demonstrate the beautiful landscapes of the many remote vacation spots their business is involved in. An electronics vendor like Newegg, on the other hand, takes a bit of a different approach, by making video reviews of their products, elaborating on the specifications and giving their customers a chance to see what they’re buying. In other words, the type of video will naturally depend on the product or service you’re trying to sell.

The point is that video marketing is a straightforward and more attractive way to draw the attention of the generation that is busy and constantly switching between one brand to another. The only way to keep their loyalty is to tell them a reason why they should choose you over competitors.

Whether it is a sad, funny, or even a sarcastic video, the key is to keep them engaged and provide them something to discuss about. From the very first viral video, the spirit of Christmas in 1995, the tool has come a long way and according to a research based prediction, there will be a million minutes of videos uploaded every second by 2020.

This is why brands like Amazon, Coca Cola, and Louis Vuitton spend billions of dollars on video marketing. As 73% of customers are more likely to buy a product after watching a video, it is not surprising that almost 70% of ad agencies suggest their clients to go for video marketing. Check out the infographic below to learn more surprising facts about video marketing which is gaining popularity so rapidly that it may take over the internet by 2019.

Brands Using Video Marketing

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Karthik Reddy
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