The Right Training for Growing Your eCommerce Business

Learning through an online course is one of the most efficient strategies to advance your eCommerce business. These courses help you learn new techniques to lay the groundwork for growing your online business and achieving your organization’s short and long-term goals. 

Suggested Reading: Versatile Ecommerce Website Design Trends for 2021

eCommerce Course

You might believe that eCommerce is exclusively for local enterprises or those making the switch to the internet. This is not correct. eCommerce allows you to sell any goods or services on the internet.

By 2040, it is estimated that 95% of all purchases will be completed online. To that end, online eCommerce courses aren’t just for entrepreneurs.

Entrepreneurs, authors, industry experts, and anyone who needs to promote a product can benefit from them. It’s all there for the grabbing. This business isn’t going away; in fact, it’s growing. Learn how to win the game while you read it.

Best online courses in eCommerce  

Each of the eCommerce online courses listed below will educate you on establishing and expanding your online business in practical ways. To fit your skill level, we’ve provided both basic and advanced courses.

Here you’ll find a list of both free and paid courses. Furthermore, each eCommerce course is supported by excellent evaluations and ratings. Overall, we feel these are the greatest eCommerce courses since they provide answers that will help you advance your profession.

Suggested Reading: Increase eCommerce Sales Using Digital Marketing

eCommerce certification

An eCommerce certification’s main goal is to increase your reputation. While there are no disadvantages to becoming certified, some people may require it more than others.

An eCommerce certification is highly recommended if you’re an eager eCommerce marketer or digital marketing professional. Your customers will want proof of your expertise. For a company that sells coffee, for example, this level of trustworthiness isn’t required.

However, demonstrating your knowledge to consumers never hurts. On the other hand, you may be hesitant to obtain an eCommerce certification due to the costs.

Rest assured, we have both free and paid eCommerce training courses on our list. You don’t have to put off getting certified because of a lack of funds.

# 1: Skillshare

Skillshare is an online learning network with over 28,000 classes taught by professionals in areas like drawing, design, photography, video, freelancing, and more for artistic and interested individuals. “eCommerce Essentials,” “Introduction to SEO,” “Productivity Habits That Stick,” “How to Make a Podcast,” and “Introduction to Video Marketing” are just a few of the hundreds of free courses available on Skillshare. The monthly premium membership fee is $14.99.

# 2: Coursera

Coursera provides online courses, specializations, certifications, and degrees from more than 190 institutions and businesses, including Yale, University of Pennsylvania, Google, IBM, and others.

Choose from 3,500 online classes in entrepreneurship, marketing, and programming, among other topics. You can watch video lectures online or download them to watch later. Video lectures and reading materials are included in the free courses. Paid courses grant access to tests, projects, and certifications. For full access, courses start at $39.

Suggested Reading: Cross-selling in eCommerce

# 3: Google Digital Garage

Google Digital Garage goes over the fundamentals of getting started in eCommerce. You’ll find out what to do next to start building your online business.

This eCommerce online training will show you how to create an online marketing plan, establish an online presence, create an online store, and secure your site. This course is ideal for newbies learning the fundamentals of running an eCommerce company.

This seminar will address all of your questions if you’re a small business looking to get online. You’ll get a rudimentary understanding of SEO, Google analytics, and online advertising in addition to eCommerce. Why not learn from the best when it comes to search rankings and evaluating metrics?

# 4: Linkedin Learning

This course is taught by Patrick Rauland, product manager of WooCommerce. For WordPress users, WooCommerce is the go-to eCommerce plugin.

This online eCommerce course will teach you:

  • What is a buyer’s persona, and how do you make one?
  • How do you pick your product?
  • How do you register your company?
  • What are the best ways to start an internet store?
  • How do you market your product?
  • After you’ve built your business, what happens next?

This training is for you if you have trouble putting your ideas into action. Patrick shows you how to make your product available to your target market. He also takes care of any technical details, such as business registration and taxes.

This training is also beneficial to aspiring eCommerce professionals. You can learn in this course how to deal with future clients. After finishing this seven-part course, you’ll obtain an eCommerce certification.

It will be beneficial to your LinkedIn profile. LinkedIn Learning offers a 14-day free trial, and then iit’s$29.99 per month.

# 5: WordStream’s University for PPC

PPC University is a free online resource built by WordStream, to help you improve your PPC and digital marketing abilities. Wordstream manages thousands of accounts and spends billions of dollars on PPC advertising.

They’ve seen over the years that small and medium-sized businesses struggle to manage their accounts in a cost-efficient and successful manner. There are three streams of training available, ranging from beginner to intermediate, with additional modules for social advertising.

You can select among a wide range of webinars and white papers to supplement your digital marketing education – and greatest of all, everything is mobile-friendly, so you can study whenever you want.  

Suggested Reading: How Digital Marketing Changed Traditional Advertising


You might be unsure which eCommerce training is suitable for you after reading over each course.

Here are a few tips on how to select the right course for you:

  • Your degree of knowledge – Consider your current position in the eCommerce industry. Take a couple of beginner’s classes and practice these abilities on your own time if you’re just getting started.
  • Take the intermediate/advanced classes if you already have an eCommerce business.
  • Although most intermediate/advanced programs are expensive, they will motivate you to develop in your business.

Your eCommerce objectives: In other words, where do you wish to take your online store? Do you want to do this full-time or as a side project? Use your objectives to choose which eCommerce training can help you achieve them.

Finally, the most successful firms employ these abilities. With that in mind, don’t just go through the motions of eCommerce training. These courses are tools, and tools are designed to be utilized. Apply what you’ve learned in your business. You will learn about the techniques and tactics that work best for you and your eCommerce profession as you practice these abilities.

Suggested Reading: 9 Reasons Customers Leave Your eCommerce Website

Khadija Ansari
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