Are you wondering how TikTok marketing can help brands to grow? No worries! The guide below helps you with some interesting points for faster growth on TikTok.
Within an eye blink, TikTok grew as the new destination for online entertainment among teenagers and youngsters.
For the past two years, the growth of TikTok couldn’t have been predicted by experts and attained heights more than expectations.
Do you know? Nine TikTok users out of ten taps into the TikTok application multiple times. So, undoubtedly, TikTok has become a benchmark on the social media platform.
Since TikTok is a visual platform filled with millions of short videos, more people are present on the platform to watch fun, engaging, and entertaining videos. Now, TikTok has become more popular and is the sixth-largest application worldwide. This higher engagement of people helps marketers involved in this platform to reach potential clients and customers.
TikTok – Easy To Use
TikTok is a user-friendly platform filled with engaging videos to bring audiences and make them stress-free. The specialty of the TikTok platform is, users can watch plenty of videos without following anyone.
If you are new to TikTok, open up your TikTok account using the email id or mobile number and login into the application. It directly lands on the For You page, where you will receive endless videos.
Each user on TikTok has their own preferences, and they differ according to their objective. If you need to get a regular update on your favorite account, subscribe to them and get notified when your favorite account uploads a new video.
Any of the users can post on TikTok for 15 to 60 seconds without any restrictions. It makes more people leave millions of content in a day.
How To Build Your Business On TikTok?
Now, TikTok is experiencing a periodical growth with huge audiences worldwide. It shows that there are plenty of audiences on TikTok who can make your brand famous with effective strategies and great content.
Many brands used TikTok as a pivotal medium to grow their audiences. And, in this article, we will see some essential TikTok strategies responsible for your brand growth.
1. Make Your Videos Short And Crispy
Since TikTok is a fast-growing social media channel, millions of videos stream on TikTok every single day.
If you want to gain the attention of new audiences, you need to make shorter videos with attractive concepts to catch audiences’ eyeballs.
Experts suggest creating videos for 9 to 15 seconds to get effective results in terms of audience engagement. You don’t have to be a pro to create quality videos, as there are plenty of TikTok video editors available online.
How do you engage your audience with short videos? It looks simple! Before preparing your content, research the For You page on how famous personalities publish content.
Also, refer to the accounts related to your niche to get an obvious idea. Usually, TikTok is famous among youngsters, so brands make content filled with funny concepts to attract younger generations.
2. Join With Right Influencers
Brands on social media are experiencing success with the establishment of influencer marketing. Most importantly, TikTok has influencers who give viral success to many brands. But choosing the influencers to combine with your brand is essential to growing loyal followers. Look for the influencers suitable to your brand who can give rapid growth of TikTok followers and improve product promotion among wider audiences.
When you join with influencers for a certain period, give freedom for them to prepare authentic content with branded hashtags. Since influencers have loyal audiences, it is easy to get their attention towards your brand. Original content about your brand has a larger chance of making your brand viral.
3. Unlock The Power Of Hashtags
Invest your time on TikTok and get to know the exciting features present on the application. Once you are familiar with the TikTok features, it becomes simple to take your brand to success. Likewise, the organic hashtags streaming on TikTok helps your content reach millions of target audiences. When you use the right hashtags relevant to your content, it automatically sorts and shows your content to people who use your hashtags as the keywords.
Another famous element related to hashtag is the challenges. When you participate in favorite hashtag challenges, it reaches wider audiences, making your brand popular. Otherwise, make your own challenge by posting easy-to-do videos and encouraging your audiences to publish a similar video with your branded hashtag. The Discovery tab remains the only approach for audiences to get your content and make your brand visible.
4. Make Shareable Content
If you want to make your video a viral one, it should be easily shareable among audiences. Before coming to the point of sharing videos, get an attractive, unique, and exciting concept for gaining organic impressions and shares. Follow the below things while creating easily shareable videos:
- Be Funny: Since TikTok is an entertaining platform, prepare videos that make your audiences laugh and enjoy watching your content.
- Make An Entertaining Video: People will repeat watching your video only if it looks fascinating and different from others. So the key to making your video shareable is to be engaging and entertaining.
- Be Educational: Most people think that TikTok is only for making lip-syncing and dance videos. But there are plenty of audiences waiting to watch informative and valuable content. You can achieve this by making tutorial videos. For instance, if you are in the beauty field, make a video using your product and telling your audiences a beauty tip. It creates both awareness and knowledge about your brand.
- Eye-Catching Content: Your video must be user-friendly, something people love to watch instantly. Instead of sticking to the same concept, think of new ideas to grab your audience’s interest. When your video is visually appealing, you will receive more shares resulting in a higher engagement rate. You could take the help of some Tiktok templates, which can help you accomplish this.
5. Choose A Specific Niche
Without a specific niche, you will not be able to create the perfect content for your target audiences. If you watch the famous content creators on TikTok, they will be sticking to the specific niche till the end and get the attention of target audiences. A suitable niche fit for your brand on TikTok gives you exponential growth in getting followers. For example, if you are a travel-oriented company, all your TikTok content should be related to travel from the beginning to the end.
When your content looks consistent, people will easily recognize you and showcase your product to wider audiences. TikTok runs the digital marketing world, and sticking to the particular niche helps your content to reach global audiences. Use the TikTok playground with niche content to drive more traffic and make your profile appealing and unique. So take advantage of preparing niche content and find your loyal customers.
6. Engage With TikTok Followers
The power of social media for brands lies in bringing engagement and connecting with new followers that takes your brand to the next level. On TikTok, the comments section remains the goldmine of the marketing world for brands. When more people engage in your video, the TikTok algorithm automatically takes your video for displaying on the For You page.
Answer your audience’s questions in the comments section without any delay, creating strong relationships and building a loyal community. Get suggestions and ideas for the upcoming products and implement them on your video to gain their attention. Never miss any comments of your audiences since it is a prominent place to create trust. Also, show your online presence by watching your follower’s content and be the first to leave a comment. It is a great way to grab the audience’s attention to your brand. When more people engage with your account, the more popularity you gain for your brand. Organic engagement has the most power to gain loyal followers than any other method.
7. Invest On TikTok Ads
Though the advertising feature is new to TikTok, its popularity is rising to grab the target audiences towards your brand. Like the advertising feature on Instagram and Facebook, TikTok ads also provide an excellent way to increase the audience’s growth for your brand. It is an official platform specially launched for businesses and brands to get quality leads for their product.
Think of TikTok ads as an investment for your brand and set a minimum budget of $50 either for the lifetime or daily budget. Then choose the placements where you want to display your ad, whether on the FYP or on the Discovery page.
TikTok provides three different ad types to make your brand popular:
- In-Feed Ads: These ads display on the FYP like the ads on Instagram and can add a CTA button to land your audiences to the required place.
- TopView Ads: These appear once you open your TikTok application on your home screen. Since it displays immediately, it has more potential to reach your target audiences.
- Brand Takeover Ads: These ads work the same as TopView ads but appear in delay 5 seconds after opening your application. It is the most effective format since only one branded ad appears on the user’s page in a day.
Final Thoughts
Start your journey of growing your brand among wider audiences with the help of TikTok. Attain rapid growth by implementing the right marketing strategy and get quality leads with your stunning content. Since TikTok is a medium filled with young audiences, prepare content in an exciting and engaging manner to get their attention. Hopefully, the above guide for implementing your business on TikTok provides a way to gain success. Keep working and reach brand success with the perfect TikTok marketing strategy!
