Underrated Link Building Tactics that Work Surprisingly Well

link building tactics

Search engine optimization (SEO) has plenty of moving parts, from keyword research to on-page best practices. Every brand wants to get to the coveted first page and rank on Google, but digital marketers often discover that there is one crucial factor when it comes to making this come to reality—and that is link building.

Also known as off-page SEO, link building is one of the most crucial ranking factors out there right now on any search engine. If you have been in this business long enough, you’ve probably already heard of doing guest posts, email outreach, and the like.

Guest posting tops the charts as the most common one. Most blog owners are happy to receive content for free, as long as it satisfies their guidelines and offers something of value to their readers. Those link building tactics work undoubtedly well, but that also means every other SEO specialist is doing it—including your competitors.

To truly maximize your efforts, it is well worth your time discovering new tactics from other sources. You never know when you could hit the jackpot and start raking in many of those high-domain authority sites linking back to you.

However, don’t forget about the content. Ultimately, link building will not work if you fail to come up with unique, useful, and factual content—so do not just automatically think that these techniques will help you gain the backlinks you are searching for. Once you have content that is worth reading and better than your competitors, you will have a better chance of succeeding with these strategies.

If you stumbled upon this list, then it’s high time for you to start applying what you can before your competitors do.

Here are some underrated link building tactics that could make a difference in how you do SEO.

  • Interviews
  • Partner links
  • HARO
  • Image reclamation
  • Profile links
  • Linking out / ego bait
  • 2nd tier link building
  • Media events

Check out the infographic below to learn more about how each of these SEO tactics works and how you can apply them to your link building efforts.

Underrated Link Building Tactics That are as Effective as Popular Tactics-02 (final)

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