Understanding the Psychology Behind Selling

Regardless of how unique or groundbreaking your product is, it’s worthless unless you get other people to believe in it and make purchases.

Making a sale by convincing others your product or service will benefit them somehow is difficult. To increase your sales, make sure you understand the psychology behind selling.

Your sales don’t just mean having a sales team emailing or calling constantly. No, the sales process begins much earlier than that. In fact, it begins with your website design and landing pages.

For many prospects, your website and landing pages will be what determines if they make a purchase and become customers or just another passer-by. To make prospects returning customers you need to build trust.

To increase your sales read the tips below on ways to improve your website, landing pages, and advertising campaigns through high-quality landing pages and engaging slogans.

Landing Pages Should be Minimal

First off, a landing page is different from your website. Your website should contain information about your product, who you are, your team, and what you’re an expert in. While a landing page is a site or page that an advertising campaign has attracted prospects directly to that spells out a action you wish them to take. 

The purpose of a landing page is to lead customers to a call to action (CTA). A CTA typically means a sale or purchase. However, a CTA can also be getting a prospect’s email by signing up for a newsletter or sale code.

Think about using landing pages to boost your newsletter and email lists. This can also be hugely valuable, as it may not result in an immediate sale but can build strong relationships leading to sales down the road – from customers that stick around.

The landing page should be as bare-bone as possible. It needs to be simple because humans will enjoy something more the easier that they understand it.

In most cases, buyers are looking for reasons not to purchase your product. Therefore, don’t annoy them with excessive information.

Give them key insight into how your service or product works. Be straightforward and simple. It is recommended that you use short sentences and a maximum of four sentences per paragraph. If you’re having trouble creating and optimizing your website or landing pages, consider hiring a marketing agency.

Create Memorable Slogans

If you think about any major company, they have a slogan. In your advertisement campaigns, make sure that it ends in a catchy slogan. If you don’t have something short and sweet in place that grabs attention, you risk losing that attention quickly.

When you’re coming up with a slogan for your business or brand, again consider the need for minimalism.

Your slogan ought to be short and sweet. Ideally, it will be three words or terms. Three is the lowest number of elements to register as a pattern. Human brains enjoy and memorize patterns subconsciously. 

Here are some examples of famous three-term slogans you have likely heard before.

  • Taste the Difference
  • Just Do It
  • Reduce, Reuse, Recycle
  • Stop, Drop, and Roll
  • I’m Lovin’ It

I’m guessing you can place at least 3 out of the 5 simply by reading those short slogans. This is a great example of why a catchy slogan is so important.

Infographic on the Psychology Behind Selling

For more tips on the psychology of selling, see RentSpree’s visual below:

infographic on the psychology of selling

Chi Whitley
Latest posts by Chi Whitley (see all)

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