Web Design Trends to Attract New Customers

You have to have an online presence in the digital age. Done correctly, your website could tap into a demographic you couldn’t reach, bringing a new wave of customers. It seems we are always on the verge of new discoveries. New trends include the incorporation of animations and GIFs, using bright combinations of colors, and letting your personality show in your topography and layout. Keep reading for the hottest web design trends.

When the World Wide Web was new, simply having a website seemed like a feat in itself. Since then, we have made leaps and bounds in technology

You have to have an online presence in the digital age. Done correctly, your website could tap into a demographic you couldn’t reach, bringing a new wave of customers.

Our ability to increase the amount of data that can be displayed at once has risen significantly. Each year brings new and exciting breakthroughs which may eventually lead us to Artificial Intelligence in our daily lives; including how we interact on the internet.

In the meantime, the web design trends we’re noticing reflect what is happening around us as a society. People are paying more attention to the different and the unique. Consumers are looking for connections and you can give them a sense of that through your website.

Bold Colors and Gradient Blending

Bright colors with contrasting but complementary hues are a trend that’s picking up steam. You don’t want to overwhelm. The objective is to lead your customer’s eye to the places you want them to look at first. You can do this with color.

Real Connections

People connect online about things they care about in real life. That’s why displaying quality, realistic pictures are trending in web design. There’s no better way to tell your customers you share the same interests and values at-a-glance.

The Lay of the Land

The way the letters and numbers are arranged, combined with art, graphics, and font create the typography of your website. It is the flair of a handwritten word, or the uniformity of a block letter, and everything in between. This is what sets the “vibe” of your site. Past recommendations include keeping the same typography throughout your website pages, but there’s a growing number who encourage making each page unique.

Keeping up with what is new can mean the difference between the top and the bottom of a search engine’s list.

Bringing Your Site to Life

Web designers are able to get up-to-date and easy to navigate tools to create cool animations and GIFs, making moving logos the wave of the future. This trend started last year and has continued to build steam in 2018.As we continue to advance and develop Virtual Reality (VR), visualizing an animation to quickly interest your visitors is the future of web development.

It’s a great way to get a complex message across when you only have a few seconds to grab their attention.

The Important Part—You!

It’s time to make sure your website stands out and brings in customers. Keeping up with what is new can mean the difference between the top and the bottom of a search engine’s list. Close your eyes and think of the possibilities. Did you get some fresh ideas here that you think will work? What ideas do you have to make your website stand-out? Let us know in the comments.

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Gavin Cole

Lead Editor at BestWebFirms
Lead editor at BestWebFirms, web designer, MVC programmer, social media expert with the experience to review and rate the best mobile app development companies.
Gavin Cole
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