As COVID-19 holds us separated, the global economy is going into a steep dive which is expected to get worse in the months ahead. Many companies are worried their income and sales will suffer long-lasting harm from the crisis.
When you’re an organization considering what you can do in these tough times of our country and the world, now is the time to look strategically at what you should do with your marketing and get ahead of the curve for the future.
If you are facing some slowdown in your planned programming right now, this time during COVID-19 could possibly be your best chance to make a change in your marketing and website design. We’ve put together 8 strategies to help you sustain high conversion rates during COVID-19 outbreak conditions.
- Trending research Subjects and keywords
Since there is a lot of media coverage on the pandemic, people seem to go online to find out more about it. That has opened many doors for you to change your approach to SEO and advertising. You can develop stronger relationships with your potential clients during these difficult times.
Use new or unique algorithms and methods to analyze keywords, and recognize the most popular types of content associated with coronavirus. You can then segment your audience based on the keywords and subject areas they are focused in.
- Use multichannel marketing
Multichannel marketing allows you to keep your conversions going. Multiple channels facilitates frequently communicating with your customers over more than one channel. Mobile apps, emails, websites, social media etc are popular forms of communication.
During COVI19, it is important to ensure you can reach your audience. Multichannel communication allows you to keep in touch with current clients and to reach your prospects. In fact, when consumers have an option of when and when they will make a order, you can see improved sales.
- Share COVID-19 related content
After you’ve studied common keywords and patterns, it’s time to build your COVID-19 related materials. Providing COVID-19 related blog posts will show your believers you ‘re keeping up to date and thinking about their well-being
You may also create a dedicated feed for coronavirus-related items and material to make navigation easier. Use through contact platforms to advertise the content pieces and make them more available.
- Stay up to date with the viewing audience
Keeping your customers up to date is the way to keep the conversion rates high. Many companies are failing because there are gaps in production and distribution. Also, it’s essential to demonstrate your COVID-19 policy to your customers.
- SEO is long term Strategy
In comparison to online ads, which are all about fast results, SEO needs some time before actual effects begin to emerge. But don’t think that’s a downside. Currently, many businesses already have ample orders or ventures to keep their heads above water. But the situation may change in a matter of weeks or months. So, focus on creating a long-term strategy for keeping your content front and center in searches.
- Optimize Google My Business listing
Google My Business Listings allow searchers to access simple information about your company long before they even visit your website. If you have been compelled to shut your physical stores due to emergency action, use the Google My Business Listing to let searchers know. It’s also a smart way to strengthen the idea that you’re always available to them by phone or email.
- Don’t forget the high-value customers
Although it is difficult to produce and distribute goods in the middle of a crisis, it is important to retain consumers with the highest loyalty value. It doesn’t mean that there’s no point in attracting new clients. You still need to do that as well. That said, it is critical that you cultivate and involve your consumers so that they stick with you after the crisis.
Use data to measure and classify the high-value clients. Look at their previous habits to find trends that will support the customer group. Use this additional insight to anticipate conversion rates for each section and launch your interaction campaigns.
- Update ad messaging
Simply rewriting the ad message to suit the current situation will have a dramatic effect. Just as ads that mention geographical location, ads that mention the current pandemic may have a positive impact on your performance. In fact, you will see a dramatic change in conversion rates and revenue when you update your ad message and mention a discount.
Since several policymakers are introducing travel restrictions and prohibitions, it would be unacceptable to put travel ads at this critical moment. That’s why it’s important to place your ad in the correct context. Avoid making negative brand impressions by using contextual targeting.
- Improve the site’s loading times
If your website is very slow to load, visitors may simply give up and turn to your competitors instead. You can use Google’s own Page Speed Analytics tool to test how quickly desktop and smartphone versions of the site are running. Additionally, you need to consider a better hosting service with faster load speed. Load speed is one of the factors Google uses to determine page rankings, so be sure to address this.
- Build backlinks
Although self-isolation is one of the keywords in the present situation, you should not give up on networking. And if you’re expanding your online network, don’t forget about the importance of building high-quality backlinks. Backlinks serve as a notice to Google that your content is worth serving up in search.
Tell your current or established business partners whether they should add a connection to your site, thus adding to the online authority. You can also take some time to write a PR article with one or more links to your blog. Of course, if the partners support you with the link-building process, make sure that the favor is returned wherever possible.
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