What Is The Perfect Content Length In 2022?

In content marketing, even the most trivial details could matter a lot. The anchor text you use for your links or the way you word your email subject lines could determine the success of your campaigns in the short term and in the long run.

One such detail that many content marketers still debate is the perfect content length. Is there something like “perfect” or “ideal” for content length in the first place?

Here’s everything you need to know about content length to ensure you’re producing optimized content for your website.

Is There a Perfect Length for Your Content?

First of all, is there even an actual “perfect” length for your content? Well, yes and no.

As mentioned above, even experienced content marketers are still having debates around this subject. There are many studies and surveys that show which types and lengths of content perform better, but many of these findings contradict each other.

Nevertheless, there are some key factors you need to consider when deciding which content length will be ideal for you:

  • The type and format of your content
  • The platform or channel for publishing the content
  • The topic of your content (e.g. evergreen, trending)
  • The target audience of your content
  • The goals of this specific piece of content
  • The goals of your content marketing campaign
  • The content standards you want to meet
  • The resources available to you

By taking into account all of these different factors, you can already make more accurate assumptions about which content length will be ideal in specific situations.

In addition to these factors, it’s definitely worth looking at existing studies and their findings that show which content has been successful in the past.

Without further ado, here are the different types of content and the perfect length for each one of them:

Articles and Blog Posts

Articles and blog posts are by far the most popular types of content used in content marketing. In most cases, these are published on websites and blogs and can cover almost any kind of topic.

Content marketers who use articles and blog posts in their campaigns usually do so because they want to generate more traffic, educate or inform the audience, build a strong link profile, and so on.

Creating a high-quality article or blog post usually requires good or, at least, decent writing skills. Furthermore, most articles and blog posts also use visual content to make the text more engaging.

You can find free high-quality images online, take your own photos, create graphics, etc. to add to your article or blog post.

You should also use reliable sources to back up the claims you make (e.g. for the stats you use in your text) or direct your audience to valuable resources related to the topic you are writing about.

When it comes to an ideal length for articles and blog posts, the most common tip is to make them as long as possible.

Articles that are between 1500 and 3000 words tend to rank well in Google search results. However, this doesn’t mean that you can’t write articles shorter or longer than that. It all depends on your needs.

For example:

  • Blog posts between 200 and 600 words can be ideal for starting discussions or informing your audience about the latest news.
  • Articles between 600 and 1200 words can be used for educational and informational purposes as long as the topic isn’t too complicated and doesn’t require a lot of text to be explained properly.
  • Articles between 1200 and 2500 words can also be used for educational topics.
  • Articles over 2500 words long could be ideal for more “serious” topics or formats where you use a lot of research, discuss a specific topic in-depth, or even present the results of your own research (e.g. customer survey).

Social Media Posts

Another common type of content used in content marketing is social media content. The peculiarity of this type of content is that it isn’t the same across multiple social media platforms.

That is why you might want to hire a professional content creator or writer from a writing services reviews site like Best Writers Online or bring on an agency like Gaenzle Marketing to handle the creation of all your social media content.

Some of the most common types of social media posts include:

  • Facebook Posts – They can include text, images, GIFs, videos, tags, links, etc.
  • Instagram Posts – They can include short or medium-sized captions, images, videos, GIFs, tags, and hashtags. You can also post videos as Reels or IGTV videos.
  • Instagram Stories – They can include images, videos, links, polls, quizzes, tags, hashtags, and so on. You can also have live streams on Instagram.
  • Tweets – They can include short snippets of text, images, videos, links, hashtags, tags, and polls. You can also create threads with many tweets that follow each other. Also, you can retweet and quote tweet other tweets.
  • Other – Pins on Pinterest, TikToks on TikTok, etc.

Obviously, the type and length of the content you create for social media will depend on the platform you are using to publish the said content. In some cases, you can publish the same type of content on multiple platforms.

For example, short vertical videos can be published on TikTok, Instagram Reels, Instagram Stories, Facebook Stories, and YouTube Shorts among others.This way, you can reduce the amount of content you need to create while reaching a wider audience across multiple platforms. Here are the ideal lengths for social media content:

  • Facebook – Keep organic posts under 80 characters in length and your paid posts between 5 and 19 words in length. The videos you post on Facebook should ideally be between 30 and 60 seconds long.
  • Instagram – Make sure that your organic post captions are between 138 and 150 characters long while your sponsored post captions are 125 characters or less. Add around 3 to 5 hashtags per post for every 24 characters or less. Your videos (both Stories and Reels) should be between 7 and 15 seconds long.
  • Twitter – The character limit on Twitter is 280, but it’s best to keep both organic and promoted tweets between 71 and 100 characters long. Moreover, you should also keep your hashtags under 6 characters long.
  • TikTok – Organic TikToks should be between 7 and 15 seconds long while ads should be between 21 and 24 seconds long.

Videos and Podcasts

One of the most popular types of content marketing is video marketing due to the popularity of videos. However, videos are usually much harder to make than articles or social media posts.

You might want to hire an experienced writer from the custom writing reviews site Trust My Paper to help you write the scripts for your videos and speed up the process of their creation.

In addition to videos, you can also try podcasts either in video or audio format. They require less planning if you decide to opt for the free-flowing conversational format.

Undoubtedly, the most used platform for videos is YouTube, though you can also post shorter videos on social media platforms.

When it comes to YouTube videos, some people say that shorter videos (under 15 minutes long) are better while others argue that longer videos (over 30 minutes long) are superior. The truth is that both can perform well.

There are channels that only publish videos that are a few minutes long while others focus on videos that are over an hour long – and both types of channels have proven to be successful.

YouTube’s algorithm can be unpredictable at times which is why different video lengths are favored by different creators and believed to be “ideal”.

If you want a more specific answer, then according to Statista’s report, the average video length on YouTube is 11.7 minutes. This is in line with the common suggestion to keep your videos between 7 and 15 minutes long.

Of course, you should still consider your own priorities and resources first before you decide to make your videos shorter or longer.

Emails

Last but not least, email marketing still plays an important role in the success of any content marketing strategy. This is why you need to spend enough time designing and writing your emails before you send them to the subscribers on your mailing list.

Of course, emails are not all the same, so just like social media posts, emails can differ in length depending on their type.

Some of the most common types of emails include:

  • Weekly or Monthly Newsletters
  • Welcome Emails
  • Transactional Emails (e.g. about payments)
  • Survey Emails (i.e. for collecting customer feedback)
  • Promotional Emails (e.g. about sales or discounts)
  • Announcement Emails (e.g. about product launches)
  • Reminder Emails (e.g. about an abandoned cart)

Some email types are already assumed to be short. For example, transactional emails are usually brief and simply inform the recipient about the transaction they made.

On the other hand, other types of emails are assumed to be long. For instance, your weekly or monthly newsletters can include the latest news, customer testimonials, sales announcements, and a roundup of the most interesting articles you published on your blog.

According to some research, emails that are between 75 and 100 words long have the highest response rate. These numbers are not definitive and there is research that suggests longer emails could be better.

At the end of the day, it comes down to your goals and priorities. If you want to include something in your email, do it. If you think it is redundant, get rid of it and make your email shorter that way.

Final Thoughts On Content Length

To summarize, you can definitely experiment with your content length.

Moreover, you will likely find that the same or very similar types of content require different lengths depending on the platform where they are published.

Use the tips in this article to help you decide what the perfect length is for your content and your campaign needs.

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