In the marketing world, consistently providing your audience with quality content helps build trust. It also fosters sales and increases your chances of retaining your customers in the long run.
According to statistics, 72% of companies say that content marketing is one of the best marketing strategies for lead generation. That is why most companies have a designated employee (or team) that attends to content creation needs for their brand. Reports indicate that more than 56% of businesses and marketers worldwide are planning to spend more on content marketing in the coming year.
But what is so special about content marketing? Why are so many businesses trying to implement quality content as part of their marketing strategy? Well, content marketing goes hand in hand with almost all of the available digital marketing strategies out there, and here is the reason why.
A good SEO strategy requires that you publish relevant articles that are SEO-friendly so that you can rank higher on search engines. However, search engines will only rank your website higher if you regularly publish quality content, in addition to using the right keywords.
For your pay per click (PPC) ads to drive leads to your website, you need to have a solid content behind your marketing strategy. Moreover, for all social media marketing strategies, there is always a detailed content marketing in place to accompany every step. Also, content marketing is key to driving inbound traffic and leads. Considering all the advantages, that is why experts say that content is king.
Here are some benefits of content marketing to your business.
It Helps Establish Trust and Authority in Your Niche
By consistently showing up on various online platforms to dish out valuable content, you are building trust with your audience even if you are not aware of it. Also, it places you as an authority in your niche, so that people begin to perceive you as an expert in the said niche.
It Helps Increase Brand Awareness and Drive Traffic to Your Website
Viral content is all you need for your website traffic to explode, and your brand to become famous. That is how powerful content marketing can be. Your viral content could be a video, article, or even an animation.
Even without viral content, you can still attract a large number of followers by continually providing valuable content across various social media platforms.
Check out the infographic below to see statistics that prove how vital content marketing can be to your business.
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