Reviews
Small Business
Technology

Freshbooks Review: Top-Notch Accounting Software for Small Businesses

If your business requires regular invoicing for clients, Freshbooks accounting software offers tools and resources that could add a ton of value for your company. To help you determine whether Freshbooks is the right fit for your business, we’ve put together a review of the product. In this review, we will highlight a few of […]

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best marketing books
Content Marketing
Reviews
Social Media
Strategy

9 Books on Marketing and Business all Marketing Professionals Should Read

I’m a firm believer that one should always remain in pursuit of knowledge and personal/professional growth. I find that this applies especially to the world of business and marketing, as trends and tactics change at an extraordinarily fast pace. While there are tried and true tactics and approaches that have worked through the ages and […]

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Video and Live Streaming
Strategy

Improving Your Business Continuity Plan With Video and Live Streaming

The need for a strong and scalable business continuity plan is essential in today’s digital space. Moreover, considering the current COVID-19 situation, it is quite challenging for enterprises to continue business operations with no interruption. To have a proper remote working setup and efficient internal communication plan along with effective collaboration with global customers is […]

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ecommerce warehouse automation
Ecommerce

6 Important Tips for Effective Ecommerce Warehousing

There isn’t anything like the simplicity of requesting things on the web. People nowadays just need to turn their telephones, computers, and tablets on to buy whatever they want. Many still prefer to do the traditional way of shopping. But the popularity of internet shopping grows during the holiday seasons and so does the pressure […]

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startups
Small Business
Startups

Entrepreneur Struggles: Tips to Recover from Business Failure

Failure is an inevitable part of life, whether or not it will lead to success relies on how we deal with it. We cannot only choose to talk about success when covering entrepreneurship. There are far more businesses that are failing than succeeding, and small businesses can indeed come and go in no time at […]

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influencer marketing
Social Media
Strategy

How Small B2B Businesses Can Approach Influencer Marketing

Many people associate influencer marketing mainly with bigger firms trying to sell their wares to consumers. Although many small businesses owners may not even consider the advantages of influencer marketing, some have recognized its potential value and are actively engaged in it. A recent survey from Visual Objects found that 25% of small businesses use […]

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sales automation
Strategy
Technology

What Is Sales Automation? How It Can Help Small Businesses

Sales automation is an essential procedure in helping to increase leads and conversion rates. For small businesses, finding ways to increase your leads and conversions is critical, as your competition will run you out of the market if you don’t. Sales automation software platforms help to minimize time pertinent the time it takes to complete various […]

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social media marketing
Social Media
Social Media Strategy

How Are Businesses Using Social Media?

Social media is a powerful and effective way for businesses to reach their target audiences. According to Statista, in 2020, an estimated 3.6 billion people were using social media worldwide, and this number is only expected to increase. By 2025, it is estimated that almost 4.41 billion people will be on social media. This statistic […]

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Wordpress security plugin options
Web & Design
WordPress

Why Big Companies Are Choosing WordPress Over Other CMS’s in 2020?

A Content Management System (CMS) is a comprehensive applicative tool that allows the user to publicly (and privately) host, edit, produce, and print content on the World Wide Web. In short, a CMS is a ready-made website that allows users to display and customize their content for the audience to view and comment. There exist […]

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customer feedback
Content Marketing

How to Use Customer Feedback to Boost Your Brand

Customers no longer trust branded content and paid promotions anymore. They now focus on the opinions of the average consumer with similar needs, habits, problems, and preferences. To gain customers’ trust and retain them, you need to ask relevant questions and keep collecting their feedback. In this article, you will learn how to use customer […]

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remote work
Productivity
Strategy

Remote Workers or Not? Which Is Better for Business?

This global pandemic has led to a rise in the number of employees working from home. Due to social distancing measures, many businesses have embraced remote workers and online communications to relocate their staff. We look at the pros and cons of this change. Working from home has long been a contentious issue among business […]

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social media marketing
Social Media
Social Media Strategy

How to Measure the Success of Social Media Marketing

Now more than ever, businesses and brands have access to an unprecedented number of potential customers, readers, subscribers and fans. While the internet and search engines have made connecting with audiences on a global scale much easier, it is social media that is currently revolutionizing the marketing game. Social media marketing – in comparison to […]

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