reputation management
Content Marketing
Technology
Web & Design

Measure and Manage Your Brand Reputation the Easy Way

Reputation building is like building a house with a deck of cards. It takes sustained time and effort to build it. It can come down in a moment, and customers leave in droves if your reputation is not properly managed. Take a look at these stats that show the power of a brand’s reputation. 70% […]

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Email Marketing

Email Marketing: Keeping Your Mailing Lists Lean

Collecting customer contact information is something almost all businesses do. They do this for their email marketing efforts or to have a better picture of who their customers are. If your business is like most, there is a good chance that you have a bloated mailing list. This is a mailing list with contacts that […]

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google core update
SEO

Google Core Algorithm Update in 2020

On May 4th, 2020, Google announced it is rolling out a new core update, many SEO professionals were left a bit confused about exactly what changed. The update will officially be known as the “May 2020 Core Update.” It has vast implications as it is notorious for shuffling organic results and causing fluctuations in the […]

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entrepreneur
Startups
Strategy

6 Not So Glamorous Things About Being an Entrepreneur

So, you want to start a business? You want to be your own boss and have employees answer to you. That’s great! But before you can get started, there are a few things you should know. Yes, becoming a successful entrepreneur comes with plenty of rewards, perks, and financial wins, but like anything else worth […]

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referral marketing
Optimization
Strategy

How to Create a Referral Marketing Program That Works

For every business, it is imperative to have a good relationship with your customers. It’s not easy to make your customers happy without putting in extra effort, and since they are the lifeblood of your business, it becomes mandatory to create a and executive a strategy that helps you to cater to them to boost […]

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Content Marketing

Blogging vs. Vlogging: Which is Better for Making Money Fast?

On average, business owners spend around 11% of their annual revenue on marketing. One of the main goals you should have when developing a marketing plan is getting a good return on your investment. Deciding whether you want to start a blog or vlog is not as easy as it sounds. While you can have […]

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Content Marketing
Optimization

5 Important Elements that can make a Landing Page Standout

An effective landing page can help you perfect your ‘great first impression’ with prospective customers. With all important elements or building-blocks placed in the right locations within the page, a well-thought-out landing page can better your chance at turning prospects into leads. Eventually, some of the captured leads are converted into customers. The first-time customers […]

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Web & Design

Why a Trendy Logo Design Is Crucial For Your Business

 “Your brand is what other people say about you when you’re not in the room.”  – Jeff Bezos According to Forbes, a business has only 7 seconds to make an impression on the customer. Therefore, if you are looking to make an impact, visuals like a trendy logo design can help you achieve that and […]

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cyber attack protection
Optimization
Technology

Why You Should Prioritize Cyber Security This 2020

It was back in 2015 when IBM CEO Virginia “Ginni” Rometty stood in front of tech and security executives from 123 companies across 24 industries and told a truth we needed to hear- “Cybercrime is the greatest threat to every company in the world.” Fast forward to five years later and that statement can be […]

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marketing strategy
Facebook
Instagram
Social Media
Strategy

6 Trends to Help Drive Your Marketing Strategy.

Marketing strategies tend to change every year, month, or even week. Though the principles of marketing remain the same, these subtle changes if not practiced can turn the game. So, a marketer must keep an eye on changing trends in the market. As they change at the speed of light, if you don’t catch and […]

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