Strategy

The Best Tech for Small Businesses to Invest In Right Now

Owning and operating a small business is a big job, and it comes with a lot to consider whether you’re just starting out or have been in the game for years. One of the most important things to remember as a business owner is that it’s crucial to keep up with the times and be […]

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Content Marketing

How the Hub & Spoke Content Model Will Boost Your Marketing

Keeping your finger to the pulse of SEO is not a simple task. After you spend time and effort selecting keywords to target, you’re likely going to be spending hours upon hours blogging to prove your authority to popular search engines like Google or Bing. The Hub & Spoke Content Model has the potential to […]

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Strategy

What Kind of Marketing Strategy Does Your Business Need?

Every business starts with a plan. They have objectives and goals they want to achieve. It’s the vision of the business and essentially the roadmap to success. A roadmap involves operating budgets, cash-flow, profit margins & sales projections. But where many businesses fail is because they lack an understanding of their customers. According to an […]

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Strategy

What is a Brand?

What is a brand? Loaded question, I know. I’m not talking about “what brand are those shoes?” Let’s think about it in the marketing sense of the word. In the “we need a re-brand!” context. Wikipedia defines brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service […]

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Content Marketing

The 5 Best Social Media Plugins for WordPress

Like it or not, today it seems as though almost everyone has an account on Twitter, Facebook or Instagram, so paying attention to social networks as a source of traffic can be an excellent opportunity for you. Connecting your social profiles with your website or blog can be a great way to drive sought after […]

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Strategy

8 Things Every Entrepreneur Should Know Before Starting a Business

Entrepreneurship is, by definition, risky. Putting yourself and your resources out there and taking a chance on success can be nerve-wracking, but it’s also a tremendously exciting decision that can become a great part of your life. Whether you’re so excited you can’t sit down, scared out of your wits or a little bit of […]

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Strategy

Innovation and Its Importance in Building a Sustainable Business

A CEO I worked with earlier in my career would often say, “If you keep doing the same things, you’ll always get the same results.” This statement always resonated with me. Companies that remain stagnant and fail to innovate are ultimately not sustainable. The competition will always be on the lookout for that “next big […]

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Content Marketing
Web & Design

How to Create and Promote Your Blog Using WordPress

In today’s world, your online presence holds the potential to make or break. In such a situation, the quality and functionality of your website are crucial, and this is where WordPress comes in. Operating as the best content management system of its time, WordPress offers users the ability to create custom websites complete with specified […]

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Social Media

Social Media: Basic Tips to Build Your Digital Presence

In 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes, which was projected to increase. Gone are the days where business owners, company presidents, and CEO’s don’t value social media. Fortunately for marketers, we don’t have to sell upper management on why social proof is important for […]

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SEO
Strategy

What is SEO and How Does it Work?

Between working as a communications coordinator, planning my wedding and moving into a new apartment, there were days over the last few months that I could have used a break from technology, as I felt like I spent every waking minute on the Internet. Going through these life changes made it evident how often I […]

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