Best wordpress website features
Web & Design

12 Best WordPress Website Features

Over half of the websites available online are using WordPress for their backend. If you are still not familiar with WordPress, it is a Content Management System (CMS) that offers complete flexibility to anyone looking to launch a new website within just a few minutes, with a user-friendly experience for the site owner. The CMS […]

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Content Marketing
Strategy

How To Use Email Marketing To Nurture Your Leads

According to data, only 28% of businesses are satisfied with their conversion rates. Research also indicates that an average of 50% of a brand’s leads isn’t ready to convert. While these metrics may seem worrisome, you shouldn’t get discouraged. Instead, use these numbers as opportunities to work on your lead nurturing strategies, specifically those that […]

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Content Marketing
SEO

Top Link Building Techniques for 2020 – A Comprehensive Guide

What is link building? Link building is the procedure for getting other websites to link to yours, and it’s vital to your overall SEO strategy. To get started with an effective link building plan, you’ll first need to produce quality content for your website that someone might actual find value in linking to. When someone […]

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Strategy

Questions to Ask When Outsourcing Marketing to an Agency

Outsourcing portions of your marketing plan execution to an agency can make a lot of sense. In the right situation, a marketing agency can serve as an extension of your in-house team and often adds a level of expertise that your team previously doesn’t possess. While there are a lot of positive reasons to outsource […]

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How to do email marketing right
Content Marketing

7 Important Email Marketing Tips

There are many reasons why email marketing is such an attractive promotional tool. The low cost needed to make use of email-based content as well as the opportunity to build and improve customer relations can make quite a difference. A larger readership or emails that feature higher quality content or personalized messages are more likely […]

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Web & Design

7 Top Airbnb Clone Scripts to Easily Launch a Site Like Airbnb

Airbnb has brought in a unique way to connect people. It has seamlessly connected travelers around the globe with people who want to rent out their living spaces. The concept of Airbnb has become a proven business model and the market is promising. Not just vacation rentals, the model can be easily tweaked to mold […]

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how to validate marketing leads
Strategy

6 Reasons Lead Validation is Essential for Your Business

Advances in automation coupled with the growing number of consumers who are choosing to conduct their business online means that sales leads have never been easier to generate. While businesses should have no trouble finding enough leads to keep their sales department busy, failing to validate the leads being used could lead to no end […]

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Social Media
Strategy

Facebook Marketing Campaigns That You Can Apply for Your SaaS Company

Marketing your company’s SaaS products isn’t like marketing any other product. While there are some similarities, especially in the first parts of setting up a marketing campaign, there might be plenty of differences execution-wise. Depending on the type of SaaS product you offer, you might want to know first if you’re better off targeting end-consumers […]

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how your small business can do YouTube marketing
Content Marketing
Social Media

Why the Time is Right for YouTube in Small Business Marketing

Every day, small business owners like you and I are assaulted with a mind-boggling array of new social media marketing tools, tactics and opportunities that profess to help us in any of a hundred ways. Of course, you don’t want to miss something you could really use. But how do you sort through the barrage […]

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Strategy

Is Expanding Your Business the Right Move?

If you’re weighing whether or not to expand your business, congratulate yourself! The fact that you’re even considering expansion as an option means that you’ve done something right. But, as you probably know, this step can be a bit of a gamble. Growing your biz could mean double, triple or quadruple the returns. It could […]

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