Web & Design

10 High Impact WordPress Plugins to Boost Your Website’s Presence

Within the spectrum of content management systems (CMS) available to designers, marketers, bloggers and others, WordPress is one of the most versatile. WordPress has become the pillar on which a good part of the web pages we visit each day are based. Some of the biggest brands on earth use the popular CMS. It is […]

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Strategy

5 Misconceptions of Starting Your Own Business

Our society loves plucky entrepreneurs and their amazing success stories. Many small business owners start with visions of creating the next Apple, Uber or Nike—and some do just that. But what it takes to get there isn’t always as well known. You’ve probably heard the statistics on just how difficult it is to start your […]

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Web & Design

What You Need to Know Before Creating a WordPress Website

Think you know how to use WordPress? Think again… First, we give you tons of credit for choosing to create a business website using WordPress – we wish you good luck with your venture! But before you begin, there are some nitty-gritty details and WordPress queries that you will need to understand. So, buckle up, […]

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Strategy

5 Tech Platforms That Make Marketers More Effective

There are so many marketing tools available to help you be better at your job. In this article, I’ll break down five tech platforms well-recognized platforms and why you should check them out to help you become a more effective marketer. Those who tend to succeed at the highest levels in today’s marketing world tend […]

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Strategy

Five Things to Do (and Not Do) to Keep Busy, Burned-out Employees Engaged with Company Communications

Your employees are busy. They’re all more than likely doing the work of two to three people since their recent company organizational change came with a hiring freeze or a “no backfill” policy in order to reduce expenses and, unfortunately, people by attrition. So as employees are overworked, burned out and busy, how do you […]

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Strategy

The Best Tech for Small Businesses to Invest In Right Now

Owning and operating a small business is a big job, and it comes with a lot to consider whether you’re just starting out or have been in the game for years. One of the most important things to remember as a business owner is that it’s crucial to keep up with the times and be […]

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Content Marketing

How the Hub & Spoke Content Model Will Boost Your Marketing

Keeping your finger to the pulse of SEO is not a simple task. After you spend time and effort selecting keywords to target, you’re likely going to be spending hours upon hours blogging to prove your authority to popular search engines like Google or Bing. The Hub & Spoke Content Model has the potential to […]

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Strategy

What Kind of Marketing Strategy Does Your Business Need?

Every business starts with a plan. They have objectives and goals they want to achieve. It’s the vision of the business and essentially the roadmap to success. A roadmap involves operating budgets, cash-flow, profit margins & sales projections. But where many businesses fail is because they lack an understanding of their customers. According to an […]

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Strategy

What is a Brand?

What is a brand? Loaded question, I know. I’m not talking about “what brand are those shoes?” Let’s think about it in the marketing sense of the word. In the “we need a re-brand!” context. Wikipedia defines brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service […]

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Content Marketing

The 5 Best Social Media Plugins for WordPress

Like it or not, today it seems as though almost everyone has an account on Twitter, Facebook or Instagram, so paying attention to social networks as a source of traffic can be an excellent opportunity for you. Connecting your social profiles with your website or blog can be a great way to drive sought after […]

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