best marketing books
Content Marketing
Reviews
Social Media
Strategy

9 Books on Marketing and Business all Marketing Professionals Should Read

I’m a firm believer that one should always remain in pursuit of knowledge and personal/professional growth. I find that this applies especially to the world of business and marketing, as trends and tactics change at an extraordinarily fast pace. While there are tried and true tactics and approaches that have worked through the ages and […]

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Anthony Gaenzle Speaking
Content Marketing
SEO

Boost Your Site’s Earning Potential by Attending The Bizleads Automation Summit (Online)

I’m excited to announce that I recently sat down with Malcolm Cesar, organizer of the Super Affiliate Bizleads Automation Summit, to talk about content marketing and SEO. You can watch the video of the full conversation on July 29th at 10 am. The presentation, Equal Dignity: How to Build A Content Marketing Strategy For Your […]

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rapid response marketing
Content Marketing
Social Media
Strategy

The Benefits of Rapid Response Marketing

Being able to effectively capitalize on moments quickly is one of the main rapid response marketing benefits. By being able to react to unexpected changes in innovative ways, this approach can help illustrate to your audience that you are genuine, authentic and able to respond to events that are taking place in the world in […]

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personal budgeting
Productivity

Be Your Own CFO: 5 Tips to Effectively Improve Your Personal Cash Flow

Have you ever seen an expert CFO at work? Handling dozens of intricate financial documents, refining and fine-tuning contracts worth thousands, and managing tax deductions practically with their eyes closed. It feels as if you could never amount to such a high level of precision in your own strategizing and saving money on the side […]

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customer service techniques
Productivity
Strategy

Useful Techniques for Employees to Provide Perfect Customer Service While Working From Home

Lockdown and pandemics need not prove an impediment to delivering satisfactory services when employees are confined to and must work from home. It is understandable that the environment is different and that employees do not or may not have access to records and data. Still, one can employ various techniques to serve customers using what […]

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seo tactics
SEO

High-Impact SEO Techniques That Can Double Your Search Traffic

Digital transformation has become one of the most common activities among businesses. Many traditional companies have started to notice the potential benefits of maintaining an online presence for their business. The digital age has also increased competition among businesses, which is why many people are shifting towards tactics like content marketing, SEO, social media and […]

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10 ecommerce trends
Ecommerce

10 E-commerce Trends to Follow in 2020

In the highly competitive e-commerce world, businesses need to make up out-of-the-box strategies to stay the course. Shoppers become more exacting: they hate wasting their time waiting for a page to load, they want checkout to be intuitive, they expect to have preferred payment methods within easy reach, they anticipate to be getting the perfect […]

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small business growth
Small Business
Startups

Essential Ways to Efficiently Grow Your Small Business

Regardless of the nature of your small business, like most entrepreneurs, you want your business to grow. That involves more than simply providing strong products and/or services. By applying certain growth hacks, you can help your business grow much more efficiently than it otherwise would. By putting the tactics in this article into practice, you’ll […]

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marketing personalization
Content Marketing

How to Inject Personalization into Your Business

With all the noise out there, trying to get the attention of customers is like screaming at a band while it’s performing at a sold-out concert. You can use a better approach – become a familiar face in the crowd rather than yell through the megaphone. To build strong and meaningful relationships with prospects, you […]

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video marketing in email
Content Marketing
Video

The Importance Of Video In Email Marketing

The rise and dominance of video across platforms In terms of content reach, video continues to reign supreme as the number one way to engage, inform, and convert. Video consistently dominates all digital audience attention, with the last 12 months alone seeing TikTok dominating download charts and outperforming Instagram, while YouTube leads as the most […]

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creative marketing ideas
Social Media
Web & Design

3 Ways to Market Your Business Creatively

Using different marketing strategies to gain an edge over the competition can be challenging and exhausting. The great thing about getting creative with a marketing campaign, however, is that it really pays off. Apart from that, creativity is something that will keep your audience engaged. Know that your business does not always need to be […]

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Email Marketing

How Can Hyper-Personalization Increase the Impact of Email Marketing?

Personalization has made its unique presence in email marketing, with top marketers integrating it in their campaigns to generate improved results. In the current competitive world, one can never expect to increase sales if not using personalization to reach out to the customer. So, how does email personalization help marketers? It helps maintain rapport with […]

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