Reviews
Small Business
Technology

Freshbooks Review: Top-Notch Accounting Software for Small Businesses

If your business requires regular invoicing for clients, Freshbooks accounting software offers tools and resources that could add a ton of value for your company. To help you determine whether Freshbooks is the right fit for your business, we’ve put together a review of the product. In this review, we will highlight a few of […]

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best marketing books
Content Marketing
Reviews
Social Media
Strategy

9 Books on Marketing and Business all Marketing Professionals Should Read

I’m a firm believer that one should always remain in pursuit of knowledge and personal/professional growth. I find that this applies especially to the world of business and marketing, as trends and tactics change at an extraordinarily fast pace. While there are tried and true tactics and approaches that have worked through the ages and […]

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digital events
Event Marketing
Web & Design

Metrics to Measure the Performance of Digital Events and Webinars

How do you measure the performance of your digital events and webinars? Do you look at the number of attendees or registrations? Do you check the engagement metrics as well? Do you make the effort to calculate the return on investment? Unlike marketing campaigns, where there are tons of metrics to track, marketers often get […]

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Leadership

5 Important Tips for Improving Your Company’s Culture of Safe Operations

Just like companies that exist primarily online focus so much on cybersecurity, construction companies, industrial and other physical businesses need to invest the same amount of effort and ingenuity to ensure workplace safety. In essence, the notion of safety transcends the idea of online or offline, rather, it should be a mindset deeply embedded into […]

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finance for small business
Small Business

Keeping Your Finances in Order for Your Small Business

Whether you’re running a small business or managing a big one, handling your business finances can give you a headache. But you cannot avoid it, and keeping your business finances in order is extremely necessary. It helps you make informed decisions based on your current budget and situation. Financial management can mean a world of […]

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SEO search rankings
SEO

Timeless SEO Tips: Best Universal SEO Tactics That Never Go Out Of Fashion

Do SEO techniques actually help? Can applying the right tactics really help with Google’s seemingly constant algorithm updates? The answer is certainly ‘yes’. Just by involving some of the universal SEO tactics that have remained tried and true through the years, you can ensure better ranking for your site in the long term. Keep reading […]

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freelance time tracking
Freelance Tips
Productivity

How Can Time Tracking Improve The Productivity Of Freelancers

Those who work as freelancers are the masters of their own time. If you disregard the importance of tracking your time, however, then you’ll lose your masterly position. When projects begin to pile up, you realize, just like everyone else that you have a finite amount of time to finish your tasks. The only way […]

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user generated content
Content Marketing

User-Generated Content – Great for Content Marketing

How about leveraging a content market strategy where customers create the content for you and they rant about your products or services online? Yes, you read it right! Perceived as the most authentic and trustworthy form of content marketing, User-Generated Content is the favorite of marketers for so many reasons. Why? Keep scrolling to find […]

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HARO for press coverage
Content Marketing
SEO

How to Use HARO to Land Free Press Coverage for Your Business

Help a Reporter Out (HARO) is a platform that journalists use to find experts to give insights and quotes on stories that they are working on. It can be an excellent way for smaller businesses to get the type of media coverage that usually necessitates working with a PR company. The platform is regularly used […]

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email marketing
Email Marketing

5 Ways Email Marketing Can Boost SEO Results

So many businesses are using the internet or making it the main focus of their companies. Since this is the case, it’s important to find ways to increase your brand’s internet presence. This includes finding the best time for outreaching through emails, improving search engine optimization (SEO), or informing customers of any company changes. When […]

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HARO reporter pitch
SEO

How to Pitch HARO Reporters Successfully (and Build Backlinks for SEO)

Backlinks are an important factor in how your website appears in search results. Building a high-quality, diversified backlink profile can really help you gain favor with Google (and other search engines). Link building, however, isn’t an easy undertaking. Fortunately, there are some easy solutions to help you gain backlinks with minimal effort. HARO (Help A […]

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Technology
Web & Design

4 Ways Artificial Intelligence Is Transforming Digital Marketing

Technology has been steadily increasing in recent years, and it’s changed the way we marketers work. Marketing has had a long history of being focused on “outbound marketing”—companies reaching out to people to see if they’d be interested in a product or service, whether through print advertising or door-to-door sales. But technology has disrupted this […]

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