Search Results for: email marketing

The Importance Of Video In Email Marketing

The rise and dominance of video across platforms In terms of content reach, video continues to reign supreme as the number one way to engage, inform, and convert. Video consistently dominates all digital audience attention, with the last 12 months alone seeing TikTok dominating download charts and outperforming Instagram, while YouTube leads as the most […]

How Can Hyper-Personalization Increase the Impact of Email Marketing?

Personalization has made its unique presence in email marketing, with top marketers integrating it in their campaigns to generate improved results. In the current competitive world, one can never expect to increase sales if not using personalization to reach out to the customer. So, how does email personalization help marketers? It helps maintain rapport with […]

How To Use Email Marketing To Nurture Your Leads

According to data, only 28% of businesses are satisfied with their conversion rates. Research also indicates that an average of 50% of a brand’s leads isn’t ready to convert. While these metrics may seem worrisome, you shouldn’t get discouraged. Instead, use these numbers as opportunities to work on your lead nurturing strategies, specifically those that […]

How to Combine Email Marketing and Social Media

As a digital marketer, you always want to get the most out of your efforts, which means you think carefully about the channels you should invest in. There’s SEO, social media, email marketing, and pay-per-click (PPC) advertising. While it’s a smart move to take advantage of all of these digital channels, it’s even smarter to […]