Search Results for: small business

What Every Small Business Needs to Know About Printing Marketing Materials

Despite the growing popularity of digital marketing, print marketing is still relevant. No, you don’t need to scrap your digital marketing campaign and take a strictly-print marketing route. For most small businesses, digital and print marketing go hand-in-hand. In fact, print marketing can complement a local SEO (Search Engine Optimization) and reinforce the marketing message. […]

[Video] Why Small Businesses Should be Using Video Marketing to Stand Out

Nearly 500 million hours of video are watched on YouTube every day. Video has quickly become our preferred medium for content consumption, entertainment and learning. Marketers have realized the power of video and have been creating more and more video content to engage with their target audience. In the past, video has been somewhat off […]

Online Advertising for Small Businesses: How to Make the Most of a Small Budget

Online advertising can seem out-of-reach for some small businesses but the truth is, if done correctly, that doesn’t have to be the case. When creating pay-per-click ad campaigns, the advertiser determines the daily budget spent and that can be as small as needed. It can also be adjusted along the way if the ads are […]

Social Media Management Tools for Small Businesses

Small business owners like you often have to wear different hats and juggle different tasks. Being a social media manager is one of these many hats. It can be overwhelming to take on the different tasks in your social media strategy. You need to create engaging content, schedule posts, engage with followers, manage your growing […]

Why the Time is Right for YouTube in Small Business Marketing

Every day, small business owners like you and I are assaulted with a mind-boggling array of new social media marketing tools, tactics and opportunities that profess to help us in any of a hundred ways. Of course, you don’t want to miss something you could really use. But how do you sort through the barrage […]

Finding the Right Customer Satisfaction Metrics for Your Small Business

In this age of unlimited power of expression available to anyone with a smart phone or web connection, customer satisfaction is more important than ever. Negative feedback can spread in hours or even minutes and can affect your revenues just as quickly. Of course, smart business owners want to get a handle on anything that […]

How to Get Started Hiring Freelancers for Your Small Business

Freelancers are perfect for one-off projects, business consulting, or when you need a job done and aren’t terribly particular about when or how it gets there. However, for a business accustomed to working with W-2 employees, hiring your first freelancer can be an intimidating process. What’s a fair price for a freelancer? How do you […]

Organic Versus Paid Social Media: What Works for Small Businesses?

Businesses understand the value of a robust online presence. According to The Manifest, social media is the top advertising medium that small businesses plan to invest in this year. For many small businesses, one challenge is to find the right balance of paid and organic efforts. Each approach to social media has its advantages. Aligning your […]