As a digital marketer, you always want to get the most out of your efforts, which means you think carefully about the channels you should invest in.
There’s SEO, social media, email marketing, and pay-per-click (PPC) advertising. While it’s a smart move to take advantage of all of these digital channels, it’s even smarter to merge two channels and maximize their individual strengths.
Two of the best channels you can combine are email marketing and social media.
Here’s why:
- It can drive traffic to your website.
- It can help you engage with your audience and build better relationships with them in the process.
- It can help boost your sales.
With an average return of $44 for every dollar you spend, email marketing has the highest ROI out of any other digital marketing channel. You can further strengthen your email campaigns by uniting them with your social media campaigns.
Here are some ways you can combine email marketing and social media.
- Grow your list and encourage people to subscribe via your social media pages.
- Retarget ads on social media platforms to your interested email subscribers.
- Leverage social media platforms to gain permission from your new subscribers.
- Encourage your subscribers to share your content by adding social media sharing buttons to your emails.
- Share links to landing pages and signup forms on your social media pages.
- Use branded hashtags on your emails so that they reflect your social media campaigns.
For more information on how you can integrate email and social media with each other, check out this infographic by Campaign Monitor.
Source: How to Combine Email Marketing and Social Media by Campaign Monitor
Source: How to Combine Email Marketing and Social Media by Campaign Monitor
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Related posts:
- How To Use Email Marketing To Nurture Your Leads - January 20, 2020
- How to Combine Email Marketing and Social Media - August 19, 2019
You definitely want to combine both, Ash. I would add, sometimes lists grow through unconventional methods. No matter how I place my opt-in bar on my blog, my sign ups seem pretty low. However, when I ask my readers through Twitter and Facebook if they want to join my list, they sign up in droves. 5 to 10 to 15 times as many people sign up. Knowing this, I am removing my opt-in form on my blog and replacing with an ad because testing an ad for one day netted me clicks and profits. Give the readers what they want, make money and get 10 times as many list sign ups by asking trusting readers through social media. I will take that.
It’s all about knowing your channels and your readers preferences. You do a great job of staying on top of that, Ryan, and making adjustments to capture emails, etc. by switching things up. That’s a huge key to blogging success!