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marketing strategy
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Strategy

6 Trends to Help Drive Your Marketing Strategy.

Marketing strategies tend to change every year, month, or even week. Though the principles of marketing remain the same, these subtle changes if not practiced can turn the game. So, a marketer must keep an eye on changing trends in the market. As they change at the speed of light, if you don’t catch and […]

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Facebook
Instagram
Social Media
Social Media Strategy
Twitter

Hashtags: Your Definitive Guide To Using Them In Your Social Strategy

There are few words, or symbols for that matter, that have had as great an impact on the 21st century as hashtags have. Once known as just ‘number sign’ or ‘pound sign’, the hashtag has taken on a life of its own since Chris Messina introduced Twitter to the concept in 2007, making it a […]

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Facebook Advertising Advice
Facebook
Social Media

Facebook Advertising: 8 Powerful Ways to Scale Your Campaign

If you are advertising on Facebook, then you probably know that it is an excellent place to reach your target market. You also probably know all about targeting, being creative, and ad placements. But knowing how to scale quickly while maintaining a strong return on ad spend can be challenging for a lot of business. […]

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Facebook
Social Media
Startups
Strategy

Facebook Marketing Campaigns That You Can Apply for Your SaaS Company

Marketing your company’s SaaS products isn’t like marketing any other product. While there are some similarities, especially in the first parts of setting up a marketing campaign, there might be plenty of differences execution-wise. Depending on the type of SaaS product you offer, you might want to know first if you’re better off targeting end-consumers […]

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Facebook advertising
Facebook
Social Media
Strategy

How to Sell With Facebook Ads to Get Ahead of the Competition

In my previous article, we covered how to build your brand and sell on Facebook. If you followed my advice, you’re now the proud owner of a fully functioning business page with an engaged audience and a fully functioning Facebook store. Now it’s time to get to the next level: learning how to get new […]

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Facebook
Social Media
Strategy

How To Build Your Brand And Sell On Facebook: Dos and Don’ts

Facebook has recently made moves to make the platform more ecommerce friendly. As a result, ecommerce business owners are realizing the potential that Facebook offers and taking advantage of new features. To help you get start and allow you to take advantage of these new features as well, here are a few Dos and Don’ts […]

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Facebook Live Advice
Facebook
Social Media
Strategy

How to Succeed Using Facebook Live

Live streaming video has taken social media marketing by storm. While streaming video is certainly not a new phenomenon, apps like Periscope and Meerkat created avenues for marketers to reach their target audience members with engaging content on trendy new channels. Facebook, always one to have an answer to new technology, recently responded to the […]

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Facebook
Social Media

Facebook for Fast Food: Ethics of Marketing to Children

Rule #1: Don’t log onto Facebook when you’re hungry. We’ve all seen it before, as soon as you log onto Facebook there are pictures and videos of food everywhere. These images are impossible to avoid. Unfortunately, most of the food shown on Facebook is either fast food or junk food.  Sugars and Salt and Trans […]

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